What do a dungeon master, a baseball coach, and the Bachelor have in common? Apart from being the pitch for the weirdest reality TV show you’ve ever seen, probably not much. But that’s exactly what the team at Uberflip came up with for their e
Curious about converting larger deals faster with an account-centric approach? Who isn’t? There might be a few key factors you’re leaving out of your strategy, however. In this episode of Creating Connections, the CMO at TimeTrade — Laure
In recent years, we’ve seen a dramatic shift in how people engage with brands and how brands engage with people. Many marketing strategies are now dominated by digital campaigns, social media engagement, and educational thought leadership de
What makes us love attending conferences where everyone is dressed up as beloved fictional characters? What makes us buy tickets to see our favorite band for the umpteenth time? What makes us re-watch our favorite shows again and again?
No one wants to hear you brag about your own product. They'd rather hear about your customers, or better yet, try the product out for themselves. On this episode, we hear from Dustin Tysick, VP of Marketing & Growth at Jostle, about the
“Content is king, but engagement is queen, and she rules the house.” It’s the mantra today’s guest, social media evangelist Mari Smith, is most quoted on--and for good reason. Content that doesn’t engage its audience is noise, but marketi
Make a personalized campaign fun, and the recipient will have fun too! That’s just a portion of the advice Wall Street Journal cartoonist and author of How to Get a Meeting With Anyone, Stu Heinecke, shares with us. Plus, Stu and I discuss
We are living in exciting times as B2B marketers. There’s a content renaissance happening. And, even though prospects are being bombarded with noise, there are ways for your brand to spend quality hours with your target audience every month.
With all the content available for sales prospects to consume, next steps can be unclear and, frankly, frustrating. Video, however, gives companies an opportunity to provide clarity within the process. In this episode of #VideoInFocus, gue
Few things feel worse than a community that is forced, awkward, and contrived. So how do we create real, authentic communities? Cue Stephanie Baiocchi. On the latest episode of the Creating Connections podcast, Stephanie shared her insigh
We’re lazy. In the most endearing, non-judgmental way, North Americans are lazy people. Why else would we be making movies out of EVERY book possible? Books take days to read. Movies take, at most, a few hours. What does that mean? Vi
The funnel was invented in 1888. Why, then, are we still using it to describe the modern buyer’s journey? On this episode of Creating Connections, we sit down with renowned keynote speaker and best-selling author, Andrew Davis. He gives us
How do you make technical information about inground fiberglass pools engaging? You just have to get started! Well, there’s a little more to it. Luckily, Christian Shirilla, Marketing Manager at River Pools, fills us in on how he helped
Frankly, computers don’t buy anything — people do. So let’s stop treating them like robots. In this episode of Creating Connections, Shawn Karol Sandy & Dianna Geairn discuss how we got here, to this mindset of selling like robots, and share
Everybody is recording video these days. From Snapchat to Instagram Stories, video is everywhere. But as the demand for video content increases, how do you and your company stay current? You could partner with an agency for all your video nee
We have a challenge: connecting with customers. And this challenge is pervasive across nearly every market. Companies across all industries are having to rethink how they create connections with clients. And one of the best ways to start reco
The 1980’s was a heyday for creative advertising content. 30-second commercial spots told full stories with a beginning, middle, and end. With a renewed focus on video, marketers today can learn from the creative efforts of the 80’s. In this ep
Good content is like chocolate cake. It’s irresistible and leaves you wanting more. But most marketers get this part wrong. Instead, they interrupt their audience and do more harm than good when it comes to creating a connection. Matt Heinz i
Full-funnel video takes customers and prospects from the awareness stage all the way to the decision stage. It entails teasers, promos, and full demos--and corporate video producers who can wear all the hats to get it done. Recently I got t
Storytelling is important. Ask any big B2C company and they’ll tell you that if you’re not telling a good story, you’re dying. Nike, Apple, Facebook, you name it. They’re all in the business of story. But what about the B2B companies? The B2B
With a culture of marketers, sellers, and customer service reps all committed to earning trust, video isn’t an expense anymore. It’s a business enabler. That’s why nobody really has a video problem. They actually have a trust problem. That’s w
Does your customer experience create conversation? Word-of-mouth influences 90% of B2B purchases. Way more than in B2C. We don't often think about creating conversations with, or among, our audiences. But human engagement is all about real conv
Creating Connections is about finding the human touch in a digital business world. The voices of marketers and sales reps can become a sea of faceless noise that would-be customers drown in. Finding a way to stand out and connect with buyers on
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