Summit Virtual CFO by Anders
Creative Agency Success Show
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Summit Virtual CFO by Anders
Creative Agency Success ShowEpisodes
Summit Virtual CFO by Anders
Creative Agency Success Show
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Episodes of Creative Agency Success Show
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Sales is the engine of any agency, but oftentimes it's the hardest part to grow and scale when you move from a founder-centric shop to a full marketing organization. The clips in this episode offer some of the best pieces of advice our hosts of
“As a little bit of contextual background for our listeners, if you don't already know, as a part of the suite of meetings and services that we offer our clients, we are in what we call our pipeline meeting. During these meetings and throughout
“I'm the CEO. I'm not a CFO, but I was acting as one. It was not my favorite part of running a company because math doesn't excite me like it does some of you. I can do it, and I think I did it pretty well. But it was invaluable to be able to h
“You want to be around people who are better than you – more talented, more experienced; go and soak it in. The places where I find the most growth for myself and my agency is where I’m around other people, and we’re just sharing ideas.” – Jay
“When you start the agency, everyone expects you to be the contact. But you probably don't want to do that forever. Maybe initially you delegate implementation work, the subject matter expert stuff, or project management. Then you probably want
“Managers are far more costly than we realize. The more managing you have going on, the lower the overall productivity of the organization. Leadership matters, don't get me wrong, but agencies are managed to success.” – Jake Skeels The finer de
“When you are doing business development, you need to build your own identity. You need to have something that somebody will remember you for.” - Goran Kovacevic The finer details of this episode:Transition of individuals from production roles
"Certainly, from an accountability perspective, that's the biggest benefit in coaching. The coach is going to help you follow through on the plan, and if you deviate, they'll ask why and what's the next mission as a result." – Russ Sorrells The
"Two or three days of delay, because it takes you so long to create a scope of work or proposal, could be the difference between a potential client engaging with one of your competitors and building a lot of rapport." – Joe ArdeeserThe finer de
"For companies that have been around for a long time, often they get very disconnected from their actual client, and then they wonder why their growth just sort of flatlines." – Michael JohnsonThe finer details of this episode:Distinguishing be
Important Financial Metrics for Creative Agencies with David C. Baker https://podcasts.apple.com/us/podcast/important-financial-metrics-for-creative-agencies-with/id1481877575?i=1000621344461Business Coaching, Staying Relevant, Achieving Succe
“I went through life going through the motions. Around 30, I accomplished everything I set out to do. It was then that I realized it was time to work on my life, rather than doing things I thought I was supposed to do. I hit the delete button
“The first piece of advice that I give a client is ‘stop selling.’ And what I mean about that is, sales in the traditional sense of the word don’t work; people are engaging in behaviors that don’t work for most small business owners. It’s much
Importance of finding a single metric to measure firm performanceImportance of exploring client budgets and validating them in the sales processBenefits and the potential of AI for automation in businessChallenges faced by agencies in terms of
“You don't rise to the level of your goals. You fall to the level of your systems.” -Simon Severino The finer details of this episode:Longer sales cycles and ghosting from potential clientsCrafting a culture of opportunity creation within agenc
“I think the biggest thing is just simply mixing and mingling afterwards and sharing candid conversations on how things are going in the industry—how things are going with their shops, what's going right, what's going wrong. I think those are r
"Most agencies try to market the solution and convince clients that they're the best. What they should do is market the problem, and then they become the default solution." - Logan LylesThe finer details of this episode:Challenges in allocating
“Be patient with SEO. It takes time. It's not immediate. So if you want that immediate traction, paid ads will get you up there quickly. But over the long-term play, you have to build it up and keep building trust with Google.” - Brandon Leibow
“AI can be used to automate tasks that originally took people a lot of time to do. If you're a small business and you're growing quickly, you're probably going to be able to use automation to really hypercharge your growth. However, you have t
"We want to provide the most value that we can in our clients' lives, in the impact that we're trying to make, and the legacy we're trying to leave." - Crista GrassoThe finer details of this episode:Finding the right support and leadership for
“Let's build a strategy based on document systems. Let's build a culture that actually wants to do this and be a part of this to make a company of continuous improvement. And then let's just give them the tools to do it.” - Josh FongerThe finer
"Being positioned well within an industry can be really powerful. If you're good at helping the client understand that you've done this before and you understand their issues, it can be a really easy sell once you get to that point." -Logan Hof
"The idea of change is the primal force. It's the end that we're all looking for in terms of storylines. We want to see things change, improve, and grow; we want to have a change of mind. That is a kind of change that happens inside people's he
"We have real responsibilities not just to ourselves but to people and to our clients who are increasingly reliant on the work that we do." - Todd Nienkerk The finer details of this episode:Adoption of brand guidelines and templates within the
Episode Notes:“Synchronous time is not always used wisely and people are really having meeting fatigue or feeling like they're not productive in meetings.” - Laïla von AlvenslebenThe finer details of this episode:The benefits of asynchronous co
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