Diese Folge unseres Podcasts entstand im Rahmen eines Live-Interviews zum Thema Markenaufbau bei D2C-Brands.Die AlphaPet Ventures GmbH steht für die Digitalisierung des Heimtiermarktes sowie den erfolgreichen Markenaufbau und Multi-Channel-Ve

#11 Krzysztof Szymanski – CRM Lead GetYourGuide

Feb 14th, 2020 34m 10s

CRM stands for “Customer Relationship Management”, so why is so much CRM focused on short-term revenue increase? Krzysztof Szymanski, CRM lead for global tour providers GetYourGuide, thinks CRM managers are getting things wrong by treating cust

#10 Nils Weber – Founder & Managing Director NEXUS BC

Nov 12th, 2019 32m 8s

Adapting your marketing and CRM approach to the modern standard is not a simple process. Quick-fix marketing and CRM solutions are a helpful technology, but need to be wary not to implement a promising solution whilst leaving strategy and organ

#9 Paul Schwarzenholz – Co-Founder zenloop

Oct 15th, 2019 20m 29s

In the platform and attention economy, where platforms monopolize direct customer access and a customer's attention has become a valuable resource, retention is more important than ever.Paul Schwarzenholz, co-founder of the NPS-driven custome

#8 Dr. Markus Wuebben – Co-Founder & Managing Director CrossEngage

Jan 11th, 2019 48m 54s

Long overdue, we are pleased to feature our second founder Dr. Markus Wuebben in this podcast episode. Markus is responsible for research and development at CrossEngage, holds a Ph.D. in data-driven marketing, and is a real marketing veteran. B

#7 Dr. Florian Heinemann – Founding Partner Project A (German)

Oct 5th, 2018 40m 12s

Diese Folge unseres Podcasts wurde im Rahmen der diesjährigen Heroes of CRM-Konferenz aufgezeichnet, die wir ins Leben gerufen haben, um eine Plattform für moderne CRM-Ansätze zu schaffen und den Austausch unter Experten anzuregen. Sie ist glei

#6 Mark Ralea – Managing Director Stylebop

Aug 24th, 2018 41m 27s

There are probably only a few marketing experts who start in the gaming sector, then sell beauty products and end up in the luxury fashion business. We had the chance to meet one of them: Mark Ralea. While he first worked on building up and d

#5 Mark Bosold – Digital Analytics & Marketing Tech Expert

Jul 6th, 2018 28m 33s

Mark Bosold is indeed recognized in the fields of business intelligence and marketing technology and we’re pleased to welcome him for this episode of our podcast. Mark is currently working as Head of BI and Analytics at Dein Handy. Among others

#4 Robert Rebholz – Co-Founder & Managing Director Optilyz

Apr 12th, 2018 20m 57s

For this episode of our podcast, we’re happy to welcome Robert Rebholz, co-founder of optilyz, one of our solution partners. In our podcast, Rob explains why direct mail is currently en vogue and what companies can gain using the channel. Dir

#3 Christian Ballies – Marketing & CRM Consultant

Jan 18th, 2018 18m 59s

In this third edition of our podcast, Christian Ballies shares experiences he gained as a freelance CRM and marketing consultant. Christian talks about finding the right data, tools, and team. Also he lets you know which are the most overrated

#2 Andre Alpar – Investor, Entrepreneur & Online Marketing Expert

Dec 22nd, 2017 22m 6s

For the second edition of our podcast, we won over Andre Alpar, one of Germany's thought leaders in search engine optimization and content marketing. Besides working for Rocket Internet and heading the Berlin-based agency Performics, he also

#1 Manuel Hinz – Co-Founder & Managing Director CrossEngage

Dec 8th, 2017 20m 51s

Traditionally, the major bottleneck for CRM and marketing teams was lacking possibilities to access and utilize data. Sure, a few years ago, there were already a lot of different data sources available. In some cases, a business intelligence te

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