What separates the leader from the pack and why does it matter in business? Delve into Maureen Metcalf’s meaningful metric to understand where you stand on the leadership spectrum.Learn more about Maureen at InnovativeLeadershipInstitute.comLis

Donna Mogavero and The Divinity Of An American Singer-Songwriter

Sep 3rd, 2021 1h 1m

The legendary singer-songwriter Donna Mogavero reflects on her decades-spanning career as a category-defying musician, and reveals why she chose to make Columbus, Ohio her forever home and creative stomping ground.Learn more and hear Donna’s mu

Dolly Parton, Doughnuts, and The Rea Way: How A Humble Accounting Firm Became Trusted Advisors

Aug 27th, 2021 57m 56s

What makes an accounting firm rock? Becca Johns shares how Rea & Associates rebranded themselves to stand out from the crowd, and why she aligns The Rea Way with America’s national treasure, Dolly Parton.Learn more about the B(r)and at reacpa.c

Chasing Fashion Branding and Finding The Verve – The Fit That Feels Good and The Feel That Fits Good

Aug 20th, 2021 1h 1m

Part 2 of our conversation with brand aficionados, Jay Borman and Sara Zimmermann, a dynamic duo helping companies think outside the box and dress their brands up differently.Learn more about the the Co-Conspirators on InstagramListen to The To

How A Toy Story Titan & A Retail Dog Help Brands Find Their Truth

Aug 13th, 2021 50m 12s

B(r)and rockstars and troublemakers Jay Borman + Sara Zimmermann, founders of creative agency, Merciful Thieves, talk toys, fashion, and how to shoot up the corporate ladder without losing your freakiness.Learn more about the the Co-Conspirator

Passion, Rhythm & Groove: Engineering the Brand Of Bass from Jamerson to Flea to Entwistle

Aug 6th, 2021 57m 1s

Bass extraordinaire, Greg Bartram, looks back on his time as bass player for The Toll, exploring the musical cannon of bass, from James Jamerson to Flea, and the creative ways he forged a musical identity in the band.Listen to The Toll’s catalo

Brands Are Born To Be Wild: Why Leaders Must Find Their “Always” Customers and Share What They Love

Jul 30th, 2021 43m 54s

Sales veteran and CEO of The Florris Group, James Rores, explains why leaders are nothing without their sales team, how to stimulate brand loyalty, and why Journey is his most memorable live performance to date.Learn more at FlorissGroup.com Li

Progressive Is Back In Black As the Brand Re-Emerges from the Pandemic

Jul 23rd, 2021 54m 6s

Nino Cervi, CEO & Partner of Progressive Flooring & Services, explains how his unique branding initiatives during COVID-19 helped keep his company afloat during the lockdown, and how The Rolling Stone’s timeless showmanship inspires him to rele

Why Success in the Music Industry (and Any Business) is About Relationships, Not Talent

Jul 16th, 2021 1h

When Dwight Heckelman created Groove U – an immersive music industry program in Dublin, Ohio, that prepares students for the music industry's hustle, highs, and hardships – he knew he was on to something big. Today, he shares his program strate

A Rock ‘N’ Roll Trial By Fire: Transformation From Artist To Attorney

May 7th, 2021 1h 7m

Brad Circone and Rick Silk reflect on the origins of The Toll’s record deal with Geffen Records and discuss how promotional mismanagement and lack of mentorship can damage a b(r)rand’s reputation.Listen to The Toll’s catalog on SpotifyGet the f

How A Midwest Entertainment Company Brought Us Neil Young, Coldplay, and Twenty-One Pilots

Apr 30th, 2021 45m 44s

Scott Steinecker shares the story of how he saved The Newport Music Hall from becoming a Walgreens, and gives the insider intel on b(r)and promotion, profits, and live performance anecdotes on past bookings for Neil Young, Coldplay, and Twenty-

Image Is Everything - Tom Waits, AC/DC, Ralph Lauren, & You - How You Present Is Who You Are

Apr 23rd, 2021 45m 56s

Commercial photographer, Craig Wilson, examines the power of imagery in banding and branding: from rock stars like The Clash to consumer brands such as Ralph Lauren, Budweiser, and Marlboro.See Craig’s work in action on InstagramListen to The

If Songwriting Is A Business, John Schwab Is Its Brand (and McGuffey Lane Is The Company)

Apr 16th, 2021 57m 56s

John Schwab describes what it’s like to spend “40 years without a day job” and dedicate your entire life to music, songwriting, and performing – from touring the globe with McGuffey Lane, to covering Sinatra, Van Morrison, and the Goo Goo Dolls

The Brand Reinvention Tour: Taking Rock ‘N’ Roll by Storm With Florence Henderson’s Approval

Apr 9th, 2021 47m 24s

Light designer, director, and entrepreneur, Rusty Ranney, reflects on memorable tours designing stage lighting for the likes of Neil Young, Elton John, Metallica, and Florence Henderson. Check out the magic, and its evolution, at gowithlive.co

From Poster Boy to Record Man: What Do Levi’s, Los Angeles, and Led Zeppelin Have in Common?

Apr 2nd, 2021 54m 18s

Merchandise pioneer, artist manager, and talent acquisition veteran, Bruce Garfield, recalls his defining moments in the music industry, working with the likes of Led Zeppelin, Duran Duran, Grace Jones, The Knack, Bob Seger, and more.Check out

The Rolling Stones Prove That You Can't Rush Mayhem

Mar 26th, 2021 48m 41s

Don Nixon from the Creative Spot agency shares his music musings and marketing strategies for targeting the purpose-driven consumer market of today, from differentiation to disruption, and aspects to affinities.Check out Creative Spot for the l

What Companies Can Learn From Aerosmith, Elton John, & Madonna

Mar 19th, 2021 1h 5m

Brand consumer specialist Dr. Roger Blackwell distills marketing wisdom for the digital era, correlates brands that rock with bands that we love, and showcases the importance of brand longevity and human connection.This podcast is dedicated to

It’s A Hard Rock Life for Shadowbox Live

Mar 12th, 2021 48m 12s

Stacie Boord, Chief Entertainment Officer at Shadowbox Live, reflects on the secret weapon that has kept her brand alive and kicking for over thirty years, from inspired artistry to tactical business moves.Engage with Shadowbox LiveListen to T

Retail, Radio, and Rebel-Moves With the Likes of John Mayer and Pitbull

Mar 5th, 2021 54m 5s

Rock ‘n’ roll as we knew it might be dead; but in this new landscape, one secret weapon you may have is in the likes of someone like Andy Flick, integrating a promotional plan which pinpoints your differentiators and unifies your brand identity

Alice Cooper & His Mother Go to White Castle

Feb 26th, 2021 58m 2s

Jamie Richardson, VP, White Castle, shares the full origin story of the cult favorite “Harold & Kumar Go to White Castle,” more about White Castle’s unique approach to branding, and a few road stories about late-night trips to The Castle with r

Trailer

Getting The Brand Back Together

Sep 18th, 2020 4m 2s

Unboxing the interdisciplinary art of banding, branding, and business building, Brad Circone reveals the unexpected connections and unique similarities between successful businesses and rock ‘n’ roll bands. What binds them toward success? Brand