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INSIGHTS ROCKSTARSEpisodes
Episodes of INSIGHTS ROCKSTARS
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Jenni Romaniuk is Research Professor and Associate Director of the Ehrenberg-Bass Institute, at the University of South Australia and author of Building Distinctive Brand Assets and How Brands Grow Part 2 - revised. Jenni's research covers bra
Dr. Ingo Reinhardt is the cofounder of Buynomics – a revenue & pricing optimization software that just raised Series A funding. Before Buynomics, Ingo was a Senior Director with Simon-Kucher & Partners – the world’s largest pricing consultancy
Patrick is emeritus professor of management and marketing at London Business School. He joined LBS in 1976 after an early career at IBM and has published widely on management, marketing, and media, for instance, with the famous Andrew Ehrenbe
Hermann Simon is the Founder and former CEO of Simon-Kucher & Partners – a management consultancy with now over 2000 employees that stands -like no other- for pricing management. He is the only German in the “Thinkers50 Hall of Fame” of the mo
Stop focusing on measuring outcomes - deep dive on root causes and personalized actions - with Samantha ConyersSamantha Coyers is a true CX Pioneer in the Caribbean region. Having designed and championed CX programs in multiple local busines
Prepare your insights! You are leaving Powerpoint-Land – with Peter Eisele (congstar)Peter has been working on the interfaces of customer insights, customer experience, and customer-centricity for more than 18 years. Having grown up in classi
Estefanía is Director of Consumer & Market Intelligence in L'Oreal Spain &Portugal. She is Member of the Managing Committee where her mission is to contribute to sustainable growth by detecting and activating insights from consumers and market
In this episode Frank takes you on a walk, sharing thoughts on how to learn from customer feedback and business data.
Tabitha is the Chief Customer Officer at ERICSON. She has successfully built five global customer experience functions from the ground up and is speaking regularly as a thought leader in customer and employee experience.Tabitha is passionat
Kajoli heads up consumer product research for Microsoft, working on brands like Surface, Microsoft 365, Search, and Windows. She has a master’s degree in market research and now two decades of experience in understanding what consumers feel a
Sebastian is Head of Customer Insights at Deutsche Bahn. With over 20 years of insights experience, he is also a podcast host and trainer himself. Working for a company with 322,000 employees he knows how insights leaders need to navigate to g
A Management View on how CX insights teams can become rockstars within the organization - by Shep HykenShep is an CX expert, an award-winning keynote speaker, and New York Times and Wall Street Journal bestselling author. You are the au
The way to get buy-in: Think like a CFO, present like a CMO - by Kristin LuckKristin Luck is the actual President of ESOMAR and Founder of Scalehouse. Prior to launching her own practice, she was CMO of Decipher. She took the role in 200
How CX Insights Leaders Will Get Leadership Buy-In – by Thomas BartaThomas is one of the world’s premier marketing leadership experts. He studies the unique intersection of customer focus and leadership and he conducted the world’s large
Adrian Swinscoe is a CX PUNK, bestselling author of How to Wow and Punk CX, FORBES Contributor, Keynote speaker, and CX advisor.
The amount of data is doubling every two years. Markets and consumers are moving faster than ever before. The insights function should be the most powerful department in any enterprise. But they are not.How do CX Insights leaders buil
Stefan Smulders is the co-founder and CEO of Expandi - Linkedin Automation platform. He bootstrapped the business from 0 to 5Million ARR in 15 months and will hit 10M very soon. He lives with his wife and 4-year-old son in the Netherlands.
Kathie Johnson (CMO @ Talkdesk) is sharing her 4C framework of clarity, connection, calm, and celebrating.It's not just proven to be an amplifier during a pandemic. It's a "meta-playbook" for all stressful situations an organization may
009 The Role of Insights in SaaS Growth Marketing - Reversing seats - Host Frank Buckler interviewed
Claire Quito collected typical topics SaaS Growth Marketers are discussing. She is posing them to the host of this podcast.One theme runs thru his answers. SaaS Growth Marketing is missing a proper insight function and the awareness of i
The first panel guest who enters the ring is:Indy Sen, he is a 20-year B2B executive with a passion for technology and marketing. He’s currently the VP of Product and Platform Marketing at Matterport, the leader in 3D space capture and coll
Tim Matthews is the CMO at HackerOne and worked in high tech for twenty years and managed marketing teams at seven companies. He is the author of The Professional Marketer and a syndicated blogger (www.matthewsonmarketing.com). Tim is also a
My guest today isEd Breault, Chief Marketing Officer at Aprimo Ed leads a team of marketing strategists and thought leaders who partner with top enterprise brands to navigate complexity, disruption, transformation, and change to the mode
Todays Guest:Brian Massey is an international speaker and author of "Your Customer Creation Equation.". He is Founder of Conversion Sciences, a Turn-Key CRO Agency founded 2007.We will have an expert discussion today covering topic like:
Allison is the Executive Vice President for global marketing @ Flywire - a Boston-based unicorn specialized in vertical payment software and services. She is a Global marketing leader with expertise in driving high velocity inbound and outbou
Latané is the Chief Market Officer of 6sense and author of the bestselling book, No Forms. No Spam. No Cold Calls. She’s passionate about empowering marketing leaders to confidently lead their teams, company, and industry into the future. Lat
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