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In today's episode, we're diving deep into a common dilemma: the marketing gap that's preventing your prospects from transitioning into paying clients. Stay tuned as we uncover where nurturing fits into your marketing funnel and why it’s your n
Are collaborations part of your marketing strategy? If not, they should be! Collaborations are not only great for lead generation and list building, they also work wonders for brand positioning and increasing revenue. The right collaboration ca
In today's episode, you'll have the chance to eavesdrop as I coach entrepreneur Brenda Winkle. Her dedication to helping clients has led her to develop courses, group programs, a private coaching program, e-books, and even published a book. Her
We can all agree that connecting with new audiences is incredibly impactful for business growth. But how do we quantify the impact of podcast guest appearances on our business revenue? What mistakes have we unknowingly been making as podcast gu
It seems like everyone in the business world is writing a book. A book can help market and grow your business—but how exactly does that work? And how hard is it to write a book and get it published? If you’re looking to establish your authority
If you’ve dabbled in digital advertising, at some point, you’ve probably found yourself wondering why some ads perform better than others. Well, you're not alone. Lucky for us, Jake Madoff knows exactly how to analyze the data, which metrics to
If you’re like many business owners, you’re kicking off 2024 by diving head-first into setting goals and resolutions! But maybe you’re among the business owners who just want to get away from 2023 as quickly as possible. Whichever camp you fall
As we wind down the year, I’m introducing you to a couple of business podcasts by sharing their episodes on Marketer For Hire. Today’s episode is from Emily Reagan’s Digital Marketing Unicorns Unite podcast, and she’s discussing why blogs are m
As 2023 winds to a close, I thought it would be fun to introduce you to a couple of business podcasts by airing their episodes here on Marketer For Hire. First up is an episode of Laurie-Ann Murabito’s Be in Demand Podcast, all about choosing a
A solid sales strategy helps build and nurture healthy relationships that allow you to sell with integrity. It’s all about approaching the people we want to work with in a way that they feel seen and heard. How you invite someone into a sales c
Improving your team’s efficiency and productivity can reduce stress, allow you to focus on the big picture instead of putting out daily fires, and operate from standardized procedures instead of constantly recreating the wheel. Having a strong
Are you struggling to get the different pieces of your business to work together in a perfect sales funnel? Wouldn’t it be great if everything in your business brought clients to you with consistency and ease? I’m walking you through the exact
Sales conversations can be one of the most dreaded parts of business for many entrepreneurs. Even when there’s great energy and the conversation is flowing, it can be awkward to close the sale. What if you could confidently guide a prospect thr
If you’re a business owner too mired down in client work to figure out how to grow your business - this episode is for you! As a service provider, finding the time to work on the “business-side” of your business is a huge challenge. It’s why s
In a world where people seem to have forgotten the importance of citing their sources and words like “authenticity” have lost all meaning, it’s time for a deeper discussion about building trust with your audience. Specifically, how to build tru
As a small business owner, you know you need to grow your email list and build an online community. But what if there was one thing that could help you do both—in record time? Enter the online summit. It’s similar to a virtual or in-person conf
When it comes to the media, many small business owners adopt the mindset of “I’ll get to it someday.” But before you know it, that message morphs into “I’m not good enough” or “I can’t talk about my business, it’s not perfect yet!” The truth i
In today's episode, I'm uncovering how a simple reframe can expand your market share and boost revenue for your business.The reframe? How you define competitors.If you think you know your competitors, you’re halfway there. But most business own
Learning how to manage business finances can feel like such a thorn in your side. What makes a smart investment? How can you make more money? What should I spend on marketing? Belinda Rosenblum joins me to discuss money management with a hint o
How to repurpose your content in a way that supports your marketing and sales strategy. Hint: it’s about more than just decreasing your content creation workload. Your content plays a vital role in the success of your business marketing and sal
There’s SO much in marketing that we could be doing that sometimes it feels like “Where do I even start?” It’s tough enough to follow up with all your client commitments, but taking time to work on the business? Today's guest, Kristin Lawton, i
Content repurposing is one of those terms that gets thrown around a lot! It's something you know you should be doing, but… the task can feel a little vague. Is content “repurposing” simply posting content on different channels? Is it reposting
There’s nothing scarier for entrepreneurs than the thought of their business failing. From the outside, it’s easy to assume that a business has it all together. In reality, many businesses have gaps in their foundations. When you fail to spot a
Digital ads. The idea makes most business owners (and their marketers) glaze over. They think “let’s hire an expert for that.” But the truth is, you as the business owner need to understand ads even if you have an expert on board. Today’s gues
It’s tough to know what to say on your website or sales page in a “normal year.” Throw in inflation and things get… complicated.To keep sales steady, you need a deep understanding of your buyers, their motivations, and how to speak directly to
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