So many entrepreneurs feel stuck. They don’t know what the next right step is, so they don’t take any action at all. But, this is detrimental. Then there are entrepreneurs who take on too much too early leaving them overwhelmed and with no cle

Embracing the Real Influencers — Your Customers w/ Vanessa Fiske and Melinda Byerley

Jul 9th, 2019 27m 24s

One of the most successful marketing tools is word of mouth. But how do you actually grow WOM? Well, you’ve got to start with passion. Your product or service has to make your customers so passionate that they’re willing to talk about it with

Micro Moments — Your Opportunity to Create an Unparalleled Customer Experience w/ Marilyn Mersereau

May 28th, 2019 14m 16s

Today our guest is Marilyn Mersereau, CMO at RMS, a company that helps governments and companies better understand and manage catastrophe risks throughout the world. Marilyn shared her expertise on the ever-changing world of consumer behavior

From 0-60 in 6 Months: How to Stand Up a Martech Stack that Works For You Quickly w/ Michael McCunney

Apr 30th, 2019 16m 55s

Have you ever been a really fast car? One that throws you into the back of your seat as it goes from 0-60? Now imagine that you have to set up a Martech stack in 6 months. You’ve got to start from nothing and get to cruising speed incredibly q

Why B2B Buyers Are Actually Irrational w/ John Rougeux

Apr 23rd, 2019 16m 15s

B2B buyers are totally rational. Have you heard this MYTH? We sat down with John Rougeux, VP of Marketing at SkyFii, on today’s episode of Marketing Mindshare to debunk this widespread myth. When John first started his marketing career, he reme

The Best Digital Agencies Want to Work with You, Not for You w/ Steve Jurken

Apr 16th, 2019 12m 40s

Some old-school brands still view hiring a marketing agency like buying a service. They want to close their eyes and have someone tell them what to do. The most successful brands work hand-in-glove with a marketing technology partner to help so

Moving to The Digital Business Model w/ Dave Knox

Apr 9th, 2019 15m 6s

Brand builder and digital transformer Dave Knox stopped by the studio recently and talked about moving to the digital business model, not just its ancillary branches like marketing; second order consequences, or the change that leads to another

The Brand of Your Creative or Marketing Team is Underperforming and There is Something You Can Do About It w/ Karl Speak

Apr 3rd, 2019 28m 38s

As a marketer, you spend all day thinking about your company’s brand. But when’s the last time you thought about your creative or marketing team’s brand? Karl Speak, a best-selling author, keynote speaker and executive consultant, is willing to

Why You Should Listen to Marketing Mindshare w/ David Lenzen

Mar 26th, 2019 9m 21s

There’s always room for improvement, isn’t there? If you’ve ever wished your marketing or creative team could be more productive and efficient, we’ve got good news for you. Chief sales and marketing officer at Metacommunications, David Lenzen,

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