In this episode, Taylor Lint, Founder & CEO of Swantide, discusses her journey into the Salesforce ecosystem and the story behind Swantide. Swantide helps automate the setup and implementation of Salesforce. Organizations can connect Swantide

Win New Logos Through Customer Success

15 days ago 30m 52s

In this episode, James is joined by Lorenzo Frattini, founder and CEO of Clayton, who shares his journey into the Salesforce world and how he identified the need for his company. Clayton helps companies reduce risk and improve agility in Sales

Qualify Better & Don't Discount

Apr 3rd, 2024 29m 20s

In this episode, Mark Robinson, founder of Kimble Applications, shares his journey in the Salesforce ecosystem. He discusses the need for a new system to manage professional services firms and how the Salesforce platform provided a solution. Ma

Find your Niche and Focus

Mar 21st, 2024 28m 43s

In this episode, James is joined by Chris Federspiel, CEO and Founder of Blackthorn.io. Chris shares his journey in the Salesforce ecosystem and the challenges he faced as a bootstrapped startup. He discusses the focus on events and payments,

You're Only As Good As Your Data

Mar 7th, 2024 33m 39s

Luca Benini, co-founder and COO of Native Video, joins James Gasteen to share his journey in the Salesforce space and the development of their video solutions. The conversation covers topics such as the challenges of bootstrapping, marketing s

From Pandemic Beginnings to SaaS Success

Feb 19th, 2024 35m 21s

In this episode, James is joined by JP Leggett, Founder and CEO at Squivr, one of the leading relationship management and account planning tools on the Salesforce platform.During the episode, JP shares his story of launching Squivr in a pandemi

Navigating AI's Impact on the Salesforce Ecosystem

Feb 5th, 2024 43m 26s

In this bumper length episode, James is joined by Ian Gotts, CEO & Co-founder of Elements.cloud. Throughout the conversation, Ian shares invaluable insights into his journey of building a successful Salesforce ISV; from the importance of stayi

Building lasting relationships with Salesforce Consultants

Jan 24th, 2024 20m 48s

In today's episode, James welcomes Dieter Härle from Mirage Computer Systems, a recent addition to the Unaric portfolio. Mirage specializes in providing advanced Computer Telephony Integration (CTI) solutions tailored specifically for Salesforc

Nailing your Go-To-Market strategy

Jan 17th, 2024 36m 23s

In today's episode, James Gasteen sits down with David VanHeukelom, a 2x Salesforce ISV founder (Vana Workforce & Klient - both acquired), serial entrepreneur and advisor to a number of ISVs across the ecosystem.David shares his journey into th

The power of the AppExchange

Jan 2nd, 2024 18m 53s

In today's episode, James Gasteen sits down with Gordon Derk, Founder and President of Accountability Solutions who recently joined the Unaric fold.James and Gordon discuss how Gordon first arrived in the Salesforce space, the power of the AppE

If I knew then what I know now...

Jan 2nd, 2024 23m 11s

In today's episode, James Gasteen sits down with his fellow Unaric Co-Founder, Neil Crawford.James and Neil discuss Neil's journey into the Salesforce ecosystem, building a product in collaboration with your customers, the challenges of buildin

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