Talemaking - Business communications and marketing
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Talemaking - Business communications and marketing
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Talemaking - Business communications and marketing
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Episodes of Talemaking
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You have something important to tell customers or colleagues, but they just won t listen. Could you be making the Bucket Error?What are you doing to lose people s attention when you have something important to tell them?Listen to this episod
Christmas is a fantastic time to get free PR for your business. Every journalist on every section of every publication is looking for a story with a Christmas angle or an end-of-the-year angle. Listen now to find out how you can turn that into
CJ Delling had a job in HR but she gave it up to make her living doodling in meetings. Seriously. As a graphic recorder, she helps people make sense of meetings. Find out what that means CJ Delling, graphic recorder with GutsayListen to this
The insta in Instagram implies speed and effortlessness. The truth for businesses is that Instagram takes time and thought, which in business means money. Instagram expert Ross Colebatch lays out what s what for brands looking to make the mos
It used to be that the goal was to get your business on the first page of Google. Now that s not enough. 68% of clicks go to businesses in the top five results. SEO expert Nick Dogulin gives you the inside scoop on how to give Google what it wa
Trent Armstrong is one of the kindest, gentlest people you re likely to meet, so why does he kick his fellow co-workers in the face when they come up with bad ideas? Because he s a great storyteller, that s why.Trent Armstrong, a master of te
Audio, especially music, is something you might not always be aware of until someone gets it wrong. Rakz Mathur is an audio professional who has worked for brands and major artists making sure their sound is right. This is his advice for anyone
The Holy Grail of blogging is to find a niche an inch wide and a mile deep. That way you can build an audience and make money from it. Sholto Macpherson found his niche in the unlikeliest of places, but then that s exactly where you re likely t
Everybody knows writing doesn t pay. Or does it? These writers aren t so different from the rest of us and they re making up to $22,000 an hour.That s how I d feel too, if I made $880,000 a year from my writing. (David Meerman Scott)Listen t
Every day in a thousand ways we re telling our customers stories about our businesses. Let s talk about four common mistakes you might be making in talking to your customers online or in person Missteps in how you present your business don t
Everything you say about your business can be undermined in the blink of an eye. Customers will run if your branding is out of line with what you re saying. Branding expert Penny Ransby tells us what it takes to have a brand your customers will
As soon as you tell anyone that you re a travel writer, the phrase that comes out is Oh, that s the dream job , says freelance travel writer Sue White. But is it? Sue spills the beans for us in this episode of Talemaking.Listen to this epi
A writer s best friend might be a proofreading robot that checks your grammar too. Steven Lewis reviews (and argues with) Grammarly, an automated proofreader and grammar checker that might just be a writer s best friend.Like it or not, peopl
This under-17s soccer team had lost every single match of the season. The next year they won the grand final. The only change? They got themselves a business coach.Business coach Brett Odgers turned a soccer team from consistent losers to cha
Taylor Swift has one; Kanye West shares one with Kim Kardashian; and this week we have one too. If you want to be a star in business, should you have one as well? Scroll down to this week s episode to find out.Your clothes say something to ot
Just because you re copywriting for a business audience doesn t mean you can t use colour, description and dialogue to punch up your writing.Listen to this episode if Award-winning novelist Claire ScobieIf you d like your copywriting to ho
A business book is the best business card you ll ever have. But like any other kind of business card, it s the beginning of the conversation, not the end. PR expert Catriona Pollard talks about writing her book From Unknown to Expert, where it
You probably find other people confusing at least some of the time. One of those times might well be when you have a rock solid argument and you still can t persuade the other person to your point of view. There s a reason why facts often aren
Do you need to get a message out to customers, employees, shareholders or other stakeholders?Talemaking is our new podcast about getting your business message out using the skills of journalism and the art of storytelling.Talemaking: getting
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