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The Advertiser's Guide to the GalaxyEpisodes
Episodes of The Advertiser's Guide to the Galaxy
Mark All
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Of the many, many ad campaigns released in 2022, I have watched and observed 927 Indian advertisements and 2,531 global advertisements. That’s a good universe for me to pick my top 10 ads from India in 2022!Tune in to ‘The Advertiser’s Guide t
HUL’s Vim recently went to town with a new product called Vim Black, a men-only dish-wash liquid! Soon, Vim confessed that the product doesn’t really exist.Tune in to know why Karthik Srinivan thinks Vim Black was an odd misfire and a tonal ab
A commonly used framing device in advertising involves asking people to be like the person being shown in the ad. But a few brands also try the opposite - they show someone in the ad and ask viewers to not be like that person!Examples of ads t
There is a specific creative device in advertising that involves financial brands - they ask, "Is your money lazy?". And they also ask the opposite, "Is your money working (as) hard (as you)?". Which brands have used this idea and how does it
Emami Kesh King recently named Hindustan Unilever’s Indulekha in their ads and claimed, Kesh King is 2 times more effective than Indulekha in reducing hair fall". And "2X effective at half the price"!How did Indulekha respond? In a really smar
Sima Taparia is most well known for her hit Netflix show, Indian Matchmaking. When she announced a new position on LinkedIn recently, it made news, understandably.It's a clever campaign idea. But I do wish the brand behind it had pushed it, ev
When was the last time you got your vehicle—2-wheeler or 4-wheeler—physically inspected while renewing the insurance? Chances are, you may not have at all! And yet, PhonePe highlights that you can get a phone-based inspection done to avoid phys
Monster India recently rebranded itself as Foundit. The rebranding campaign included a shady idea that Monster got its many employees to do on LinkedIn.In this episode of ‘The Advertiser’s Guide To The Galaxy’ Karthik Srinivasan explores the u
Mattress brand Wakefit is now, in 2022, running the 3rd season of the 'sleep intern' campaign. Does this idea belong to Wakefit, or its marketing agency, Spring Marketing Capital? Not really.In this episode of ‘The Advertiser’s Guide To The Ga
Dabur Honey's recent digital film starring Sonu Sood starts on a specific premise - that Sonu Sood genuinely sought information on the purity of honey available in India. But was it really the case?In this episode of ‘The Advertiser’s Guide To
The recent AU Bank ad featuring Kiara Advani and Aamir Khan came under heavy fire for reimagining the tradition of the bride entering the groom's home with her right foot first. But was the ad really reimagining traditions?In this episode of ‘T
GSK's Crocin 650 paracetamol features a "Mr. Sachin Khurana" in the print advertisements! "Mr. Sachin Khurana" is wearing a white coat, like the ones worn by doctors. So why is he 'Mr.' and not 'Dr.'?In this episode of ‘The Advertiser’s Guide T
Havells Fans launched their now-famous 'Hawa Badlegi' series of ads way back in 2013. After running it successfully till 2017—including running into controversies, withdrawal, and apology in 2016—the series was paused!In this episode of ‘The Ad
Navneet Education's recent Teacher's Day campaign makes a well-intended pitch: Teachers should be able to add 'Tr.' title in front of their names, just like 'Dr.' for doctors. But, there is a problem with this communication!In this episode of ‘
What products does brand Jaquar make? Ask this question to anyone and they would say, 'Bathroom fittings'. But they have also been making lighting products since 2016!In this episode of ‘The Advertiser’s Guide To The Galaxy’ Karthik Srinivasan
Hindustan Unilever's recent Bin Boy campaign has the right intention, a good emotional pull, and an engaging script. But it uses a stretched logic that hardly does justice to the social responsibility message it purports to communicate.In this
Swiggy's gulab jamun uncle first came into our lives in April 2018. Since then, Swiggy has used him in multiple ad campaigns from 2018-2021! The character has since become extremely popular and familiar, even outshining the Swiggy brand to som
USHA Grinders recently came up with an ad film for their tie-up with the Mithali Raj biopic, Shabash Mitthu. The highlight of the ad was the pun, 'Better Batter'. The grinders make 'better batter'. Mithali Raj is a 'better batter'. Get it?Cring
Of all the things that affect your body language, add a new one - the banian and underwear you wear! Yes, Dixcy Scott's recent campaign made by TBWA\India presents an interesting concept and delivers it very well too! In this episode of ‘The Ad
In most toothpaste advertisements, we come across models who are conventionally good-looking, photogenic and advertising-approved with well-aligned white teeth.For the 2022 ad campaign, Colgate chose Dolly Singh, Prarthana Jagan and Toshada Uma
Do you recall any advertising campaign by a dry fruits brand? What do you think they usually focus on? Nutrition value and health benefits?But Happilo decided to break this rule and go all nuts in their ad campaign. In this episode of ‘The Adv
The electric two-wheelers are the best options to move toward a sustainable lifestyle. But how do we trust these products when there is no one telling us how safe they are? Especially after the incidents of electric scooters going up in flames.
There are critics for almost all other mainstream/popular forms of art in India - movies, music, theater, etc. But what about advertising?People usually have opinions about it but no one really talks about it. And with them becoming more though
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