Welcome to the Association Adviser Podcast, brought to you by Naylor Association Solutions! Hosted by Naylor CEO & President Christine Shaw, the podcast explores strategies and solutions that keep association professionals informed and inspired

How to Run More Efficient, Secure Elections

Jul 14th, 2021 28m 21s

Elections require a delicate balance of transparency and privacy. You want your members to know and trust the process and the results. But sometimes you also want to protect the privacy of individual choices. There's also the chance of human er

Creating the Place Where Talent Gathers

Jun 16th, 2021 40m 32s

Brian Hoffman, president at Illinois Bankers Business Services, loves banking. He loves what banks do for their customers and communities, and accurately predicted in his senior yearbook that he'd become a banker. Now all these years later, he'

How to Keep a Member Magazine Thriving for More Than 100 Years

May 24th, 2021 29m 51s

If you've worked in restaurants, factories, hotels, schools, or other places before attaining your dream job, you're going to relate well to this episode's guest. William Jones is the editor-in-chief for Independent Agent magazine, the flagship

Accepting Change and Working Through It

Apr 14th, 2021 34m 11s

Change is hard, no matter how you look at it. Accepting change and working through it are essential to sustaining and growing your association, however. On this episode of The Association Adviser Podcast, we welcome Jennifer Spear, a facilitato

What We’ve Learned from a Year of Virtual Conferences

Apr 8th, 2021 31m 39s

Digital Summit, the leading education-based conference for the digital marketing community, got a crash course in holding virtual events after the world shut down last spring. Their team has learned tons about holding a interactive virtual even

How to Optimize Membership Management

Mar 27th, 2021 20m 53s

Association professionals are under constant pressure to get more done with fewer resources. They're being compared to leaner, more agile startups, and they're being told their foundations are outdated. What do you do when faced with the need t

Come for the Mission, Stay for the Membership Value

Mar 3rd, 2021 48m 43s

Members join your association for the mission, but buy your value. Or do they buy your mission and stick around for the value?Our guests Dave Will of PropFuel and Tom Morrison of MTI explore the balance associations must strike between focusin

Create Steak and Sizzle for Your Virtual Sponsorships

Jan 22nd, 2021 32m 42s

We're almost one year into the COVID-19 pandemic in North America, and virtual events - or at least hybrid events with both in-person and virtual components - are here to stay. One aspect of virtual event production that's essential to do well

How to Write a Marketing and Communications Plan

Dec 11th, 2020 47m 20s

It's planning season for most associations - the time of year when we take a long-term view of how far we've come and where we'd like our work to take us in the new year. For many association marketing teams, it's time to draw up a communicatio

The Association Reinvention Mandate

Nov 20th, 2020 44m 34s

Our guest this episode is Jeff De Cagna, FRSA, FASAE, a leader and contrarian thinker in the association community. He talks with us today about the need for associations to reinvent themselves in the leadership and stewardship roles they were

How to Take Care of Your Virtual Event Participants

Oct 26th, 2020 42m 44s

Before 2020, Zoom meetings were somewhat of a novelty. But since March of this year, almost everyone has become familiar with — and become fatigued from — virtual meetings. Now, associations are having to step up their online meeting game to ke

Take the Shame Out of Your Career Changing Game with Nicolle Merrill

Sep 28th, 2020 40m 18s

How many times have you daydreamed about ditching your current job and doing something totally different? Nicolle Merrill wants you to know: A career change, whether voluntary or involuntary, is nothing to be afraid or ashamed of. She's a write

Insights from the 2020 Association Communications Benchmarking Report

Aug 26th, 2020 37m 29s

We're discussing the results of the 2020 Association Communications Benchmarking Report. This report, published by Association Adviser and Naylor Association Solutions, details the challenges and successes association communicators face when pr

How Association Partnerships Are Helping Members Thrive

Jul 31st, 2020 31m 47s

"We will all be remembered by how we react to this situation" says our guest, Thomas Foreman, executive director of the Building Supply Industries Association of British Columbia and the Northwest Industries Association. The Northwest Industrie

How the Fisheries Council of Canada is Building and Sustaining Future Association Leaders

Jun 15th, 2020 31m 23s

In the commodity business, people tend to think "If I supply it, someone will buy it." But the world is changing, and interacting with all parties involved in a supply chain can supply valuable knowledge for industry professionals working to cr

Data Analytics Reset: Assessing Your Data Analytics Program

May 15th, 2020 40m 14s

Our guest this episode is Evan Reid, Data Analytics Manager for the American Speech-Language-Hearing Association. Evan has been working with ASHA for almost two years to improve ASHA's use of its membership and operational data so that staff ca

How to Welcome New Members to Your Association

Apr 15th, 2020 47m 31s

When your association thinks of member engagement, do you think of metrics like website logins or event attendance? Or do you think of member engagement as a broader effort to create a better membership experience? That's how Amanda Kaiser of S

Press the Dang Button on Podcasting

Mar 16th, 2020 18m 55s

Why are podcasts so popular, and how can your association begin one?Podcasts operate similar to books, says Brian Fanzo, podcaster expert at iSocial Fanz and our guest on this episode. As you listen to a podcast you can create personal visuali

Accessible Content is Just Good Content

Feb 14th, 2020 41m 45s

How well can people with vision impairment navigate your website? Would someone who is color blind be able to grasp everything you convey in your latest brochure? Accessibility isn't something that's widely talked about in the tech or associati

Human-Centered Strategy for the Now, Near and Far

Jan 15th, 2020 42m 48s

If you were hired to revamp an association's 5-year plan, where would you start? If you're Garth Jordan, you'd start with the people in the association - and not just the staff or board of directors, but a representative sample of members at al

Deconstruct Data Silos with a Member Data Platform

Dec 13th, 2019 32m 51s

Have you heard of a member data platform? It's a software hub that offers an association a 360-degree view of a member or customer by breaking down silos between individual data platforms, such as an email marketing program or an eCommerce acco

How to Create Better Member Surveys

Nov 11th, 2019 42m 6s

We're honored to host Rachel Clemens, chief marketing officer for Mighty Citizen, a firm that transforms mission-driven organizations through branding, marketing, and digital communications. Rachel talks with us about why associations should

How to Weave Your Association’s Story

Oct 15th, 2019 35m 49s

Association Adviser welcomes Tamsen Webster of The Red Thread® to this episode! Tamsen helps organizations to help people find, build, and tell stories of their ideas. She combined 20 years in brand and message strategy with four years as a TED

Don’t Test Your Emails and Other Email Marketing Advice

Sep 21st, 2019 35m 55s

We talk with Jen Capstraw, strategist and email geek, about today’s email capabilities and how anyone can be a proficient email marketer if they take advantage of the tools available to them.Links:Women of Email: Find them on Facebook and at