Andrea Roe
The Fashion ConsumerEpisodes
Episodes of The Fashion Consumer
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In this final episode of the season, we look at a fashion technology that has the potential to fundamentally change the way consumers try on clothing. Haniff Brown, co-founder of FIT:Match, shows us how contactless apparel shopping works, what
Jess Fleischer admits that his brand – Son of a Tailor – wasn’t initially a great success. But he and his team persisted. They followed customer feedback and built a better product for a very specific sort of customer. Five years later – based
Gucci, Omega and Barneys New York are just a few of the well-known brands Christopher Lacy has worked with. Over 20+ years in the business, he has developed a specialty in creating amazing customer experiences – especially for affluent clients.
Sabinna Rachimova might never have become a fashion designer, having been rejected from her first-choice fashion school. But she persisted and the fashion world is richer for it. As well as managing her own eponymous brand, she lectures at the
For most of the fashion world, COVID-19 has been nothing short of a disaster. But, as Kerry Murphy attests, within crisis can come opportunity. His Amsterdam-based firm, The Fabricant, works with brands of all calibers to create purely digital
When given the opportunity, fashion consumers will choose a personalized experience over a one-size-fits-all encounter. Over the last few years, leading direct-to-consumer brands have used that preference to get a leg up on the competition, tak
tentree was founded as a fashion brand with an underlying goal: to help plant more trees around the world in order to stem climate change. It’s clearly a message that’s resonated with consumers. Over the past seven years, they’ve grown from a s
Luca Faloni is the product of two dominant trends – globalisation making it easy for talented folks to move in search of opportunity and the internet making it easy for brands to reach consumers directly. After seeing the direct-to-consumer tre
Modest fashion has grown from being exclusively associated with religion to a style embraced by the mainstream as an alternative to the often-provocative looks associated with many standard brands. In this interview, we speak with Dr. Nicole Mu
The Coronavirus has clearly turned the fashion world on its head. Fashion brands are announcing massive revenue drops. Luxury conglomerates down double digits. And with consumers unable to go anywhere, a global recession is a real risk. Yes, th
11Honoré helped pioneer luxury fashion for the curvy consumer. Over the last three years, they have teamed up with well-known luxury brands, including Dolce & Gabbana, Diane Von Furstenberg and Marc Jacobs, to offer their customers beautiful cl
Brandon and Kim discuss an important topic every fashion brand marketer should understand: how the modern consumer actually buys. As first introduced in Why Fashion Brands Die. The 8-step process guiding today’s modern fashion consumer from in
Stephanie Barker Fry has worked with the likes of Swarovski and WGSN over the course of her career. She is now a lecturer at the London College of Fashion and a freelance brand consultant helping small and medium-sized brands develop effective
“The Retail Apocalypse” is everywhere right now. But the truth is, fashion retail brick-and-mortars have some advantages online does not. Smart brands like Warby Parker, Bonobo’s and IndoChino get it… having made the jump from purely online to
Asket is a very different fashion brand. They don’t rely on seasons or drops. They don’t change up their product lines very much. They don’t offer discounts or have sales. And yet, over the past five years, they’ve made a strong impact in the m
Swedish brand Limitato combines two categories – art and fashion – to create something quite unique. Today, their “fine art apparel” is sold in more than 200 locations around the world and online. Co-founders Gustav Peterson and Emrik Olausson
The “retail apocalypse” has been making tons of headlines recently. More than 9,300 store closures were announced in 2019. Macy’s is kicking off 2020 with a plan to shutter 29 locations. But is it really an “apocalypse” or simply the result of
Over the last couple weeks, TFC host Brandon Roe has been discussing 2020 consumer fashion trends on a number of radio shows across the country. In today’s conversation, he reveals some of the most important insights shared on those interviews.
What’s the key to building a strong, authentic fashion brand today? Kelly Dee Williams of branding agency Superbase brings an interesting perspective to the conversation. Over the last few years, he’s built a practice that helps brands communic
In 2016, the London College of Fashion was looking for someone to lead their brand-new Psychology of Fashion undergrad program. They found the perfect fit in Aurore Bardey, who has brought her considerable psychology experience to an industry h
On one hand, consumers want to see the “real” in fashion sans Photoshopping. On the other, a new generation of AI models – used by the likes of Balmain, among others – introduces a sense of perfect that no human being can hope to match. How can
In 1968, three researchers came up with a model that became the industry standard for marketers trying to understand how consumers buy. And for decades, it was fairly accurate. In today’s world it’s not. In this interview, Brandon Roe and Micha
Fashion Santa wasn’t a guaranteed success. But the world took notice in 2014, after Paul Mason, aka “Fashion Santa”, showed up in a Toronto area mall. Massive international press ensured a great start for the brand, which five years later takes
Fashion Designer turned Trends Forecaster Melanie Plank has developed a keen insight on what’s about to be “hot” in the coming seasons. She currently specializes in the complicated area that is fashion industry sustainability. Highlights The p
The word “magic” doesn’t naturally seem to fit with fashion consumer insights. But in today’s interview, Matt Tompkins, a laboratory researcher currently at Oxford University, shows how the world of illusion can help us better understand the co
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