This month on The Funnel, hear from Blue Acorn iCi’s Chase Bruch on how organizations are evolving their analytics efforts with applications within Adobe Experience Platform such as Adobe Real-Time CDP, Adobe Customer Journey Analytics, and Ado

A Recap of Adobe Summit 2024

29 days ago 14m 6s

A lot was covered during this year’s Adobe Summit, such as: Adobe Firefly Custom Models - Allows design teams to train models so organizations can create fresh on-brand content.Adobe Firefly Services - Allows teams to generate, process, and as

The Most Impactful Moments of Adobe Summit 2024

Apr 8th, 2024 9m 2s

Hear from Blue Acorn iCi experts about their most impactful moments during Adobe Summit 2024.

Are Bots Draining Your Marketing Budget?

Feb 28th, 2024 25m 25s

Many businesses are making decisions based on data that isn’t real. It is reported that around 20% of website traffic is generated by bots. This month on The Funnel, hear from Blue Acorn iCi’s Jim Gordon on how bots are impacting marketing budg

What Are The Benefits of Adobe’s Edge Delivery Services?

Jan 24th, 2024 19m 13s

Adobe’s Edge Delivery Services is a composable set of services that allows for a high degree of flexibility in authoring content on a website. It takes only a few seconds to go from editing to seeing the content live online.Recently, Blue Acorn

Hyper Personalization With Adam DiTomasso

Dec 20th, 2023 13m 26s

In today’s digital world, customers expect a certain level of personalized experiences when interacting with brands. This month, hear from Adam DiTomasso on how businesses can start implementing hyper personalized experiences with customer data

Power of AI in Customer Service With Anoop Kumar

Nov 15th, 2023 27m 6s

To deliver the right solutions for customers, businesses need the right data and AI tools to track customer preferences and improve continuously. Technology such as ChatGPT has paved the way for companies to start experimenting with generative

Hyper Immersive Experiences Featuring Prabha

Sep 12th, 2023 20m 56s

Did you know that the more companies adopt digital commerce capabilities, the better they perform? Infosys found that a 10% increase in adoption correlates with a 3% increase in performance on customer, financial, and strategic outcomes. When o

Streamline Content With a Content Supply Chain Featuring Matthew Purdon

Aug 8th, 2023 21m 53s

When organizations streamline internal processes and improve their content supply chain, they can ensure the right content reaches the right audience at the right time while maximizing impact and business value. Adobe’s Matthew Purdon, Sr. Prod

How to Improve Data Quality With Jeremy Linhardt

Jul 11th, 2023 20m 24s

The term data quality refers to the credibility of data and how an organization trusts recommendations and insights from that data source. Jeremy Linhardt explains how to monitor and measure data quality in this episode of The Funnel: A Digit

Uncovering Canopy Commerce Services With Aimee Sutton

Jun 6th, 2023 13m 27s

Did you know that according to Invesp Consulting it costs up to 5 times more to acquire a new customer than it costs to retain one? While brands spend millions of dollars on commerce sites, close to 98% of consumer visits do not end in a transa

The Role of Delivery Management With Divya Kandikatti

May 3rd, 2023 13m 36s

What do organizations miss if they don’t have a delivery team? How are delivery teams instrumental to an organization? During this episode, Divya Kandikatti joins the show to speak more about delivery management and how she engages with potenti

A Recap of Adobe Summit 2023 With Emily Wilhoit

Apr 4th, 2023 14m 44s

Adobe Summit 2023 was back in person this year. Attendees explored topics such as content supply chain, generative AI, personalization at scale, product experience, and so much more! If you couldn’t attend the event and want the inside scoop on

What Is Accessibility and How Can Businesses Improve?

Mar 28th, 2023 12m 49s

Web accessibility refers to the practice of making websites usable and accessible to everyone, including individuals with disabilities. By ensuring your website is accessible to everyone, you not only make it usable for individuals with disabil

Preparing Your Website Infrastructure & Customer Experience for Peak Traffic Times: Part 2

Mar 15th, 2022 18m 55s

Adrian Luna from Webscale and Lindsey Murray and Rick Buczynski from Blue Acorn iCi discuss the why, what, and how of peak traffic preparedness for your website infrastructure, customer experience, and marketing initiatives.

Preparing Your Website Infrastructure & Customer Experience for Peak Traffic Times: Part 1

Feb 3rd, 2022 22m 45s

How to Prep Your Company's SEO for 2022

Nov 9th, 2021 24m 15s

In this interview, Brian Coleman, SEO Specialist at Blue Acorn iCi, discusses how brands can prep their SEO for 2022. He covers:Changes to Google, including Google Core Web VitalsThe role of user intent in SEOHow SEO aligns with the overall mar

The Business Value of Customer Data Platforms

Sep 15th, 2021 31m 15s

Navin Kumar, Principal Consultant, Digital Marketing at Infosys, shares what business value customer data platforms (CDPs) provide:What business challenges customer data platforms (CDPs) solveHow a CDP can enhance the customer experienceHow to

Evolving the Employee Experience During & After the Pandemic

Aug 26th, 2021 25m 48s

In this episode of The Funnel, we interview Erica Rooney, VP of Employee Experience at Blue Acorn iCi. We cover how to keep employees engaged while working from home, what the return to work could look like post-pandemic, and tips for enhancing

Navigating the New Customer Service Role

Jul 19th, 2021 21m 52s

Customer service representatives have gone from strictly problem solvers to personal shoppers and sales drivers. We interviewed Rachel Fefer, Director of Enterprise Partnerships at Gorgias, for the latest trends shaping customer service, top cu

Pros & Cons of Accepting Cryptocurrency on Your Ecommerce Site

Jun 9th, 2021 25m 10s

Chris Guerra, Co-CEO at Blue Acorn iCi, discusses the pros and cons of accepting cryptocurrency to help brands and retailers decide if it's right for their online store.

What Omnichannel Looks Like in 2021 & Beyond

Mar 12th, 2021 24m 42s

Chris Guerra, Co-CEO at Blue Acorn iCi, shares how B2C and B2B brands can deliver effective omnichannel experiences, including real-life examples, what the future of omnichannel will look like, and what a brand can do in the next 30 days to kic

Top Strategies to Win Globally with a Personalized & Localized DTC Channel

Feb 11th, 2021 23m 56s

Adam Coyle, CEO at Digital River, shares his top strategies for brands to expand globally and win locally with a direct-to-consumer channel. During the interview, he answers when is the right time to expand globally, what cultural nuances a bra

Enhancing the Digital Customer Experience in Financial Services Part 2

Dec 10th, 2020 26m 2s

Starting where we left off last month, Yasir Khan, VP of Digital Strategy at First Citizens Bank, and Mark Kelley, CGO at Blue Acorn iCi, continue their discussion about enhancing the customer experience in financial services. In this episode,

Enhancing the Digital Customer Experience in Financial Services Part 1

Nov 16th, 2020 26m 39s

Even if you're not in the financial services industry, this is a must-listen for any company interested in optimizing their customer experience or starting their digital transformation! Yasir Khan, VP of Digital Strategy at First Citizens Bank,