Bruce Chen
The Makeshift CMO: Marketing, Growth & Business Podcast For Early Stage Founders & Teams
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Bruce Chen
The Makeshift CMO: Marketing, Growth & Business Podcast For Early Stage Founders & TeamsEpisodes
Bruce Chen
The Makeshift CMO: Marketing, Growth & Business Podcast For Early Stage Founders & Teams
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Episodes of The Makeshift CMO
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In this episode, Bruce has on Joshua Lipton, his buddy from the Prop Tech world who has transitioned from marketing, to sales, to Director of Product & Operations at Rentsync, which turned from a Marketing Agency to a Prop Tech, SaaS company th
In this episode, I thought I was going to talk to Lauren about email marketing and just simply ask her to define lifecycle marketing. Instead, we stump each other a bunch on tough questions on what lifecycle marketing actually is, how she condu
Camille Trent it the Head of Content, AKA "that one girl from dully or something" who unlike most marketers, MATH was her best subject growing up. Perhaps that's what's given her her analytical, scienc-y approach to copy and content writing. Ca
Great episode alert!!!In this episode, Bruce chats with Jake Hirsch-Allen. Jake works with North America's governments, workforce development organizations, colleges, and universities to leverage LinkedIn Talent Solutions to close skills gaps
In this episode, Bruce has on Daniel Francavilla, who is passionate about helping others to create social change. He's a Marketing Advisor & Brand Strategist through his own practice, Daniel Does. After travelling to developing countries as a
Brij is a software platform that powers one-touch registration & reorder to connect brands to their customers with the simple scan of a QR code. You would think it is started by some e-commerce nerd on YouTube or maybe even a college drop out,
In this episode, Bruce sits down with one of the first people he has literally known, Dora Du. She is the CMO of Wynd, a clean air tech company that has gathered a team of fellow MIT, NASA engineers and renowned designers to create a clean air
In this episode, Bruce sits down with Chris Meador of Wistia, who joined the tech startup during a period of growth and transformation to reimagine their marketing strategy as they continued to scale. In this episode, we chat about how to revam
Bill gates, unstealable bikes, and false narratives about oneself as an entrepreneur. In this episode, Bruce has on Entrepreneur, Storyteller, and Strategic Marketer...Nesh Pillay! The Founder, the Robinhood of PR in the startup world, Nesh com
In this episode, Bruce sits down with the BOSS. Not a lady boss. Just an actual boss. I am of course talking about JACKIE HERMES. She is the Founder and CEO @ Accelity. She is the definition of "Bootstrapper" (listen to the MIDDLE about what sh
I sit down with Mark Kilens, who is VP of Content and Community at Drift where he leads the content, events, community, and learning and development teams.He oversees Drift's content strategy, Drift Insider (35,000+ members), L&D functions, a
Bruce is pumped to have on Erin Blaskie, his original mentor in the world of tech startups when it comes to early-stage marketing. Erin is an incredibly astute, thoughtful storyteller of a marketer.She's a mother, a scrappy entrepreneur and ha
In this episode, Bruce sits down with Beth Wanner, a super marketer hailing from Saskatchewan who takes her history of public education marketing and communications all the way to Uberflip, a content experience platform for B2B marketers. We jo
In this episode, Bruce sits down with the Co-Founders of pb+j, Tom and Kyle. They are on a mission to partner with the best, bravest DTC founders to kick-a$$ and take names in e-comm. In this episode, we...Talk about why we love Patagonia's
In this episode, Bruce sits down for an unfiltered discussion with his first boss in the startup world, a mentor and a friend in Nishaant Sangaavi. Nishaant marks the third ex-coworker he has had on but definitely the one to offer most to found
In this episode, Bruce sits down with Aaron, his old coworker from EnergyX. Aaron is man who once had the stones to walk away from a big deal because he made the call that it didn't fit with the ethos of what our old company was building.In th
In this episode, Bruce attempts to understand what IP...is. He brings on his buddy Curtis Behmann of BLG, who is recognized as one of the top 300 IP strategists in the world according to the IAM Strategy 300, Curtis is a professional engineer,
In this episode, Bruce chats with his old Founders Factory pal, an experienced Head of Growth with a demonstrated history of working with SMEs and startups to enhance their growth...Kartik Krishnan. Kartik is a true startup veteran who is skill
In this episode, Bruce interviews his ex-colleague and amazing friend, Annie Ngu. Annie is the Lead Designer at EnergyX Solutions, but also a do-everything designer, marketer and businesswoman. She is a great writer and as this podcast learns,
In this episode, Bruce sits down with a refreshing take on B2B marketing from another energy efficiency ex-employee, Angela Ferrante of Laudable. Laudable is a fully remote way to produce video. We make it easy, fast, and affordable to leverage
In this episode, Bruce talks with Brenden K of MasterTalk, who, in his own words was scared shitless when he first started public speaking, but is now an absolute god."Despite all the presentations I’ve given over my life, I still remember to
In this episode, Bruce hooks up with Matt Evered, his boy with the Ryerson DMZ. He is a product marketing manager by trade, and has made the unusual transition from Sales into Product Marketing. Matt has an extensive resume as an entrepreneur,
In this episode, Bruce hooks up with Zeze Peters, a rocket scientist (literally) in the world of marketing. Zeze is the founder of Beam.city, a serial entrepreneur, aerospace engineer & innovator with 20 years of experience in software, robotic
In this episode, Bruce dives into a mini-SEO and paid search crash course with Ali Abbas, Director of Marketing at Crowdlinker. Ali works with North America's brightest Tech Start-ups to increase their Search Visibility and Overall Domain Heal
In this episode, Bruce breakdowns the barrier between founder and employee on a sensitive topic: Options. We talk about something that’s fairly outside of the realm of marketing and very founder-focused and why it's SO important to be transpare
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