The Sweatlife Podcast
The Sweatlife PodcastEpisodes
Episodes of The Sweatlife Podcast
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How do you use Instagram to get free traffic and leads to your virtual fitness classes? Lindsay Wingate from New Momentum shares her tips for the platform so you can improve your marketing with less spend less time and effort on the platform.
7 reasons why you shouldn't prioritize streaming live workouts above all else and why the best virtual fitness experience and potential for your business lie with offering both live-stream and on-demand classes.TIMESTAMPS:1.25 Trading time
Lockdown restrictions to reduce the spread of COVID 19 have hit the fitness industry hard and community fitness classes that would have normally been delivered in halls and hire spaces have been forced to adopt digital solutions online.In thi
The Sweatlife podcast is your guide to video and video marketing in the health and fitness industry.In this episode Will Brereton (Creator of SH1FT, Founder of Ministry of Fit and former Beachbody live and Les Mills International Presenter)sh
In this episode Daniel Macaulay from Brandwave reflects on how video marketing has moved from DVDs on magazine covers to social media platforms.This is a must-listen for anyone planning to run any kind of marketing campaign using video across
Are you looking to launch, improve or commission a website for your fitness business?In this episode Tom Peyton of Elevate Digital shares his tips to help you get started with websites and the steps you can take to improve your website’s perfo
Jill woods helps healthcare practices grow their marketing confidence with practical “how to” advice.As a former podiatrist with a background in marketing and PR, Jill is uniquely positioned to help practice owners get to grips with effective
Teresa Wheatley has over 25 years’ experience in group exercise and regularly delivers education for FitPro and YMCAfit.She’s created an online course with FitPro called ‘The A-Z of Elite Teaching’ to help instructors develop the skills to rea
Is virtual fitness a threat to live classes?What do members really want?COE of Wexer Paul Bowman talks all things digital and explains how virtual fitness technology is evolving to offer more personalized experiences to improve brand loyalty
Creating different versions of your product and service videos is a backup plan that can save you precious time and money.Don't make the mistake of producing just one video.What happens if you don't like the music in a year's time or you re
How can you make your printed advertising more effective?Putting in the extra effort to make it easy for your audience to take the next step is the secret to a great printed ad. The action you want your target audience to take is part of a tr
It's getting harder for functional training studios to make their classes stand out because the trend has become mainstream and newsfeeds are full of the same content that all looks the same.Learn how video strategy can help accelerate the cus
Why are you rushing to create a highlight video for your fitness event when it's just finished? Without a strategy in mind for a specific outcome that supports the next event, you're just wasting money, time and good content!Learn the three th
Boutique gyms are on the rise and part of that is because they know how to appreciate great instructor talent. The boom in popularity of new, innovative and exciting programs promises to give instructors a new spotlight to shine. Virtual Fitnes
How is video replacing and enhancing communications to improve retention in the fitness industry?In this episode of the Sweatlife podcast I talk to Paul Bedford from the Retention Guru.You’ll learn how strategic video communications can incr
If you don't know where to start when it comes to commissioning video production for your fitness business - start here! Understanding the 4 stages of video production is the secret to assigning a budget to your video projects and meeting dead
The cost of any fitness video production is determined by the time, resources and expertise required to complete the project. Learn why getting the basics right can help you to save money on your next video project. Avoid making rookie mistakes
In the last of three podcasts recorded at Elevate 2016, host Richard Playfair and Sean Blyth from World Gym Challenge discuss innovation in the fitness industry, if HIIT is no longer a trend and whether we have forgotten the importance of aerob
Sweatlife Podcast host Richard Playfair and Sean Blyth of World Gym Challenge discuss the role of PTs, if fitness qualifications are really necessary and if fitness professionals should pay to use parks and open spaces to train clients and run
Sweatlife Podcast host Richard Playfair and Sean Blyth of World Gym Challenge discuss who the Elevate Show is for, why communities keep gyms alive and try to figure out who is running the fitness industry.Who is the Sweatlife Podcast for?If
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