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Through the Line with Andy Bargery
Through the Line with Andy BargeryEpisodes
Through the Line with Andy Bargery
Through the Line with Andy Bargery
A Business podcast
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Episodes of Through the Line
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Building brand advocacy is at the top of a marketer's to-do list, but we rarely think of internal marketing to achieve it. Maybe we're missing a trick. What if you could use internal marketing to create a tribe of advocates to help grow our bra
60% of the World's population is now active on social media. It's probably time we learnt how to sell to them there then. In this latest episode of Through the Line, I'm joined by social selling expert Tim Hughes to explore the new world of s
A common challenge for B2B marketers is how to reach a C'Suite audience. After all, they're the decision-makers, right? So we really need to get some content in front of the CMO, CFO, CRO, C whatever O, but they are notoriously hard to reach
Have you ever been asked to justify your marketing spending? How about whether your marketing is actually working?I will be amazed if you haven’t. All marketers need to justify their existence at some point; otherwise, we get labelled with der
Remember social media? Despite being out of the limelight, social media is no less important. In fact, as my guest on this show, Claire Hoang, suggests, it's even more important; many of our audiences are now social media natives. They have nev
In this episode of the Through the Line podcast, Kate and I explore how to use Artificial intelligence (AI)I to grow internationally. The obvious avenue is with translation, but there's so much more for marketers to think about; everything from
In this episode of Through the Line, I explore brand transformation with Dr Emmanual Probst, who has just published his book called Assemblage - the Art and Science of Brand Transformation. The book is a real treasure chest of ideas for brand m
Every man and his dog has seen the potential of building a personal brand, from leading CEOs to start-up founders, copywriters and agency bosses. But, not everyone has got it mastered. Not yet, anyway.Rajen Mistry from specialist consultancy
How important is your website? I'm going to hazard a guess that the answer is very. Since the advent of the internet, websites have moved on at quite a pace. Where once we had simple brochure sites, we now have complex sites with lots of cont
In the 20+ years I have worked in marketing, there's been one constant: change.The marketing industry is pretty fast-paced, whichever discipline or side of the client-agency world you occupy. This is partly what makes it a great space to buil
How do you put a price on ideas or creativity?It’s a perennial challenge faced by marketing, advertising and PR agency owners. You know you can make a massive difference to your client’s brand challenges, yet you’re often stuck simply selling
Running an agency can be a mixed bag of emotions. One minute you're full of elation at winning an award for a successful campaign. The next, you're dealing with a crisis of confidence or trying every trick in the book to win some new business.
Hiring agencies is a critical task in most marketing roles. In the modern world of marketing, there are so many expert disciplines that it's tough, if not impossible, to do everything in-house. That's where the agency world comes in. Need an
In this podcast, I explore what neurodiversity and neurodivergent traits are with Nathan Whitbread, an expert who works with employers to help them build neuro-inclusive workplaces. We look at what neurodiversity is, why it seems to be more com
One of the primary tasks of a marketer is to understand people and to put them at the centre of your thinking. More often than not, that's your customers or prospective customers. What do they genuinely care about? What makes them choose Coca-c
In marketing, you have two big career choices: work for a brand or work at an agency. The two sides of the marketing coin work closely together as partners. Well, that's what you'd believe if you read almost any agency website. The truth is oft
Great client service and successful agencies go hand in hand. In my opinion (and I'm a client service guy), you can't run a successful agency without knowing how to handle clients. It's that simple.The problem is not every agency leader under
What does the agency of the future look like? That's what I wanted to know from John Bottom, an experienced agency pro and a very nice chap to boot. Shortly after the credit crunch in 2008, I had the idea of launching a marketing agency built
Last summer, I met up with a talented and intelligent agency owner – let’s call her Susie. I have known and respected Susie for quite a few years, and she runs a mid-size agency in the B2B space. We were catching up on the state of her business
A common goal for many agency founders is to grow their business to a size big enough to sell. Very few understand what this takes, let alone realise that vision. It's a tricky path, fraught with pitfalls and many terminologies to bamboozle the
Very many agency owners have a view of growing their business to a point where they can sell or hand it over to a management team. But, often, agencies reach around 15-20 people and hit a glass ceiling. They struggle to get beyond this milesto
When you run an agency, creative shop, or any service-based business, you will come up against a client that doesn't want to pay their invoice. It's not if but when. Sometimes you can see it coming, most times you can't. So what do you do about
What is agency culture? What does it mean to say there’s a great culture in a business? Is it a table tennis table and free beer on Fridays, a fancy coffee machine, or the fact your team can make toast at your expense 24/7? Maybe it’s flexible
There isn’t much more important in agency life than the relationships you build with your clients.And yet, building client relationships is something I have never received any formal training in. It’s just something you learn on the job.Wha
The pandemic has had a dramatic impact on how we build teams. In agency land, we are challenged with a workforce that no longer expects to be tied to an office eight hours a day, five days a week. That's quite a shift.In this episode of Throu
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