McKINSEY REPORT'S NUMBER ONE CONTRIBUTION TO BRAND STRENGTH:'honest & open dialog with your customers'BY MINUTE TWO, I GOT TO THE POINTthis, I suspect, will be my focus for many future videos. The challenge is 'how to lay the scene so everyone

How is content strategy like Aspen Extreme?

May 9th, 2020 3m 12s

HOW IS CONTENT STRATEGY LIKE ASPEN EXTREME?because "skiing is the easy part..."SO IS SHOOTING VIDEOthis winter, while working the challenge of editing my first 20 test videos, one quote was running laps in my mind: "shooting videos is the easy

Essential "Reading" for Marketing & PR - McKinsey Study

May 9th, 2020 3m

FOR B2B MARKETING & PR, THIS STUDY IS ESSENTIAL READING:McKinsey study says B2B marketing and PR are wasting their time and money branding firms to themes that don't matter.THE THEMES THAT MATTER#1: Honest and open dialog with customers, 0% of

Media Will Shift to Lower Production Value

May 9th, 2020 2m 15s

MEDIA WILL SHIFT TO LOWER PRICE & LOWER PRODUCTION VALUE, because quality has diminishing returns.I suspect - particularly for social media - that the only quality threshold to surpass is, "is this irritating?" Unless the lighting is so distort

Likes are the wrong KPI

May 9th, 2020 3m 7s

MAN WITH FEW "LIKES" CLAIMS "LIKES" AREN'T THAT IMPORTANT...!So yeah, this point would be more convincing if my posts had 100s of likes - but after posting 20 of these LinkedIn videos, its clear that the people who "like" are an audience sub-se

Production Value vs. Consumption

May 9th, 2020 3m 15s

HOW ARE EXPERTISE SHARING VIDEOS LIKE THE WWF?Well, you can tap an outside resource to drop in and slam your point home.Here, I'm going to tap the genius of NYU Professor Scott Galloway to articulate a point I've realized and put into action, b

Content Dogfood Conundrum

May 9th, 2020 1m 37s

THE CONTENT DOGFOOD CONUNDRUMno data here, no facts, just pure unadulterated opinion - whats more, I can't even put my finger on EXACTLY whats wrong... but theres a marketing habit we have to break:The Content Dogfood Conundrum is when the word

For B2B Marketers: this data point is essential

May 9th, 2020 3m 42s

3 days agoFOR MARKETERS, THESIS AFFIRMING DATA IS LIKE MANA FROM HEAVENMcKinsey's "How B2B Companies Talk Past Their Customers" is compelling background data for why executive thought leadership should be should be the focal point of B2B market

Thought Leadership Catch 22

May 9th, 2020 2m 28s

THOUGHT LEADERSHIP CATCH 22:We want the microphone in the hands of our most dynamic speakers. We want our experts at the forefront of our brands.However, those same experts have the LEAST amount of time to devote to marketing. Thats the Thought

LinkedIn Videos are like Salvation Army Santas

May 9th, 2020 1m 44s

THIRSTY MAN GOES BACK TO THE WELLon how 'video views' are a better KPI than 'likes' for LinkedIn video postsGOAL: LIMIT VIDEO DURATION, INCREASE POST VOLUMEsince I can't be sure how long each 'video view' is - I'm working to limit each video's

Crendentialism is Dead

May 9th, 2020 2m 15s

CREDENTIALISM IS DEADNietzsche claimed, "God is dead," to explain the consequences of The Enlightenment.Ryan claims, "Credentialism is dead," to explain a consequence of Digitalization.Education, resume, and ultimately leadership authority are

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