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B2B Category Creators with Gil AlloucheEpisodes
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B2B Category Creators with Gil Allouche
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Episodes of B2B Category Creators
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In our final episode, Gil talks category creation with Josh Lowman, Founder of Gold Front. Josh has worked with leading startups such as Uber, Robinhood, and Newsela to build category-defining brands. You’ll walk away from this episode with an
In our 36th episode, Gil talks category creation with two B2B leaders from the digital adoption and data detection categories. Panelists for this episode include Wayne McCulloch, Chief Customer Officer of WalkMe and leader behind the digital a
In our 35th episode, Olivier talks category creation with two B2B leaders from the sales commission software and performance marketing categories.Panelists for this episode include Anna Fisher, CMO of Spiff and leader behind the sales commissi
In our 34th episode, Gil talks category creation with two B2B leaders from the software review and customer marketing categories.Panelists for this episode include Vinay Bhagat, CEO of TrustRadius and leader behind the software review site cat
In our 33rd episode, Olivier talks category creation with two B2B leaders from the customer success platform and go-to-market consulting categories.Panelists for this episode include Edward Chiu, CEO of Catalyst Software and leader behind the
In our 32nd episode, Jason Widup, VP of Marketing at Metadata, talks category creation with two B2B leaders from the digital presales and B2B revenue attribution categories.Panelists for this episode include Garin Hess, CEO and Founder of Cons
In our 31st episode, Olivier talks category creation with two B2B leaders from the global HR and visual collaboration software categories.Panelists for this episode include Jack Mardack, Cofounder of Oyster and leader behind the global HR soft
In our 30th episode of category creators, Gil talks category creation with Kevin Maney, Author of Play Bigger and Partner at Category Design Advisors. This episode covers key concepts about category creation from one of the people who invented
In our 29th episode, Olivier L'Abbé, President at Metadata, talks category creation with two B2B leaders from the customer data platform and continuous integration categories.Panelists for this episode include Jascha Kaykas-Wolff, President of
In our 28th episode, Gil talks category creation with two B2B leaders from the cloud data and document workflow categories.Panelists for this episode include Lars Nilsson, VP of Global Sales Development at Snowflake and leader behind the cloud
In our 27th episode, Gil talks category creation with two B2B leaders from the cloud security and revenue acceleration categories.Panelists for this episode include David Spitz, CMO of Egnyte and leader behind the cloud content security catego
In our 26th episode, Olivier L'Abbé, President at Metadata, talks category creation with two B2B leaders from the data security and travel expense management categories.Panelists for this episode include Alex Poulos, VP of Marketing at Securit
In our 25th episode, Olivier L'Abbé, President at Metadata, talks category creation with two B2B leaders from the financial modeling and digital adoption categories.Panelists for this episode include Rami Essaid, CEO of Finmark and leader behi
In our 24th episode, Gil talks category creation with two B2B leaders from the talent optimization and software review categories.Panelists for this episode include Mike Zani, CEO of The Predictive Index and leader behind the talent optimizati
In our 23rd episode, Gil talks category creation with two B2B leaders from the IT lifecycle management and remote employee management categories.Panelists for this episode include Rhonda Walker, CMO of ITRenew and leader behind the IT lifecycl
In our 22nd episode, Olivier L'Abbé, President at Metadata, talks category creation with two B2B leaders from the sales and account engagement categories.Panelists for this episode include Sydney Sloan, CMO of SalesLoft and leader behind the s
In our 21st episode, Jason Widup, VP of Marketing at Metadata, talks category creation with the founding members of Women in Revenue, a community focused on the education and awareness of diversity and inclusion in the workplace.Panelists for
In our 20th episode, Gil talks category creation with two leaders from the customer experience performance and sports media categories.Panelists for this episode include Macario Namie, CMO of ASAPP and leader behind the customer experience per
In our 19th episode, Gil talks category creation with two B2B leaders from the cybersecurity training and asset operations management categories.Panelists for this episode include Paul Sebastien, CMO of Offensive Security and leader behind the
In our 18th episode, Olivier L'Abbé, President at Metadata, discusses category creation with two experienced leaders who played pivotal roles in developing the sales and training enablement categories.Panelists for this episode include Kyle La
In our 17th episode, Gil discusses category creation with two experienced B2B leaders from the product management and supply chain categories.Panelists for this episode include Todd Olson, CEO of Pendo and one of the influencers behind the pro
In our 16th episode, Gil talks about category creation with two B2B leaders who have shaped the data privacy management and strategic narrative categories.Panelists for this episode include Daniel Barber, CEO & Co-founder at DataGrail and one
In our 15th episode, Gil talks about category creation with two experienced B2B operators in the retail operations management and creative intelligence categories. Panelists for this episode include Melissa Wong, CEO of Retail Zipline and one
In our 14th episode, Gil talks about category creation with two founders in the personalized gift-giving and employee engagement categories. Panelists for this episode include Brendan Kamm, CEO of Thnks and one of the creators of the personali
In our 13th episode, Gil talks about category creation with two B2B leaders who have influenced the media automation and virtual application delivery categories.Panelists for this episode include Shawn Riegsecker, CEO of Centro and one of the
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