Georgia Kirke and Ivan Meakins
Content UntappedEpisodes
Episodes of Content Untapped
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Starting a new podcast? This week on Content Untapped we share our 6 top tips to build an engaging show that feels authentic and allows you to show the world who you are and what you do.Discover how to:Stop your show from turning into one of th
What if you could take the timeless narrative of Robin Hood and wield it as your secret weapon in business content? Imagine standing up for the everyman, just like Robin Hood, and positioning your brand as a champion for your audience. We discu
This week on Content Untapped we're peering back into ancient myth to see what secrets we can learn from these timeless tales.We delve into the lives and exploits of gods like Zeus and Athena, throwing light on their human-like flaws that make
Ever wondered about the secret sauce that propels businesses to scale efficiently? This week on Content Untapped we speak with Alexis Kingsbury founder of AirManual—an platform that's revolutionizing business processes. We uncover the crucial
Ever wondered how to dust off a failed project and turn it into a triumph? Join Ivan Meakins, on Content Untapped, as he cracks open the secret behind the remarkable transformation of Steven Spielberg's failed project, Night Skies into two cin
Tune in to our intimate conversation with Luke Hodson, an expert in youth culture marketing, who paints a rich picture of how the influential power of youth and street culture shapes the content strategy of some of the world's leading brands.Di
Imagine if you could construct a compelling business book that resonates deeply with your audience, providing a unique framework that guides readers to their desired outcomes. Well, with a Big Idea, you can.Join Ivan as he dives into the world
In this episode, we take cues from Shakespeare's "wise fool", learning how to infuse content with high-arousal emotions and shock tactics to engage and persuade.Discover how you can drape your content in a cloak of motley and enflame your audie
Today, on Content Untapped we unravel the profound simplicity of the 'Rule of One'. It’s a transformative tool that giants like Apple have leveraged in their 'Think Different’ campaign and Twitter in their platform design. But make no mistake,
Want to discover the potatoes' secret to popularity? Join Ivan Meakins as he decodes how, in ,1776, Frederick the Great used this seemingly mundane vegetable to impart an important lesson in content creation.Learn about the human brain's react
In 1994 John Lassiter of Pixar Animations was up against a daunting task: creating a character to rival Disney's Simba and Alladin. And so he created...Lunar Larry?This episode dives into a little-known story about one of the most beloved anima
Are you struggling for originality in your content?What if I told you there are already thousands of incredible ideas out in the world to use, waiting for you to give your own spin to?A bottomless cache of creative hooks and angles you can use
Ever wondered what makes movies like Pretty Woman, Back to the Future, Avatar, and Pocahontas so captivating? Turns out, it's an age-old storytelling technique, and it has been reeling in audiences for centuries! Tune in to this episode of Cont
Creating content can sometimes feel like you are shouting into a void...If you are a creator who feels like no one is watching, this episode will give you a reason to keep going.In this episode of Content Untapped, Ivan Meakins welcomes a speci
How can businesses build an incredible customer journey with content?To find the answers, Ivan Meakins took a journey into the world of automation with "The Queen of Automation" - Lisa Catto.Ivan and Lisa discuss how content fits into the Idea
The rule of three has been used as a powerful literary technique for centuries, but what is it? And can we use it today to create impactful content for our audience?Your hosts, Ivan Meakins and Georgia Kirke, dive deep into the rule of three, u
Ivan Meakins and Georgia Kirke reveal how to create engaging content using an ancient art form – The Oral Tradition. Join the conversation and discover how a 37,000 year old tradition can help you to 'speak' amazing content into existence witho
Ever wondered what it takes to write content that hits home with your audience?In this episode, Ivan Meakins welcomes a very special guest to the show - Simon Coulson.Simon is an author, international speaker and the Co-Founder of The Songwriti
In this episode, Ivan Meakins and Georgia Kirke of Write Business Results talk about the power of persuasion in content, and look to the masters of rhetoric for inspiration!From ancient Greece to the footsteps of the Lincon Memorial, Georgia an
In our maiden voyage of this exciting new show, Ivan Meakins (Head of Content) and Georgia Kirke (CEO) of Write Business Results give you an intro into what makes great content and the role it plays in helping people better understand businesse
In this episode, Ivan Meakins and Georgia Kirke talk about the power of persuasion in content, and look to three masters of rhetoric for inspiration!From ancient Greece to the footsteps of the Lincon Memorial, Georgia and Ivan look back at thre
Welcome to Content Untapped!In our maiden voyage of this exciting new show, Ivan Meakins (Head of Content) and Georgia Kirke (CEO) of Write Business Results give you an intro into what makes great content and the role it plays in helping people
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