Dear FIFY Listeners This is our final episode of Focus Is Your Friend. Thank you for listening for the past 67 episodes! I’ve really enjoyed bringing the podcast to you and talking with so many smart marketers about how to make traction in this

Episode 67: An Extreme Marketing Makeover, with Erin Dwyer

Aug 31st, 2017 32m 47s

Erin Dwyer is a marketing guru with a passion and enthusiasm for the digital world. Erin is currently the SVP of Ecommerce, Social and Digital Marketing for a cosmetics company in Orange County, CA. Erin started her career in the advertising si

Episode 66: Put that Plan in Motion, with Glenn Mattson

Aug 17th, 2017 32m 8s

Glenn Mattson is the president of Mattson Enterprises, a consulting and training firm which specializes in helping you put those plans you’ve spent so much time creating into action. Learn what it takes to connect the dots and ensure success.

Episode 65: Testing for Success, with Chris Dayley

Aug 3rd, 2017 35m 4s

Drew Neisser, is the founder and CEO of Renegade, an award-winning agency that helps CMOs find innovative ways to break through. He is a true renegade thinker, and he has helped dozens and dozens of CMOs create marketing programs worth writing

Episode 64: The Scientific Marketing Method, with Drew Neisser

Jul 27th, 2017 47m 27s

Episode 63: Marketing Tips for the Long Haul, with Brandon Laws

Jul 13th, 2017 32m 58s

Brandon Laws is the Director of Marketing at Xenium HR. He has helped companies go from twenty people to ninety people with just himself, a coordinator and a very small budget. Learn how to target an audience effectively with small money and bi

Episode 62: Precision Targeted B2B Marketing on LinkedIn, with AJ Wilcox

Jun 20th, 2017 31m 1s

AJ Wilcox is a digital marketing fanatic who found early success with LinkedIn Ads. He started B2Linked, a niche agency, and LinkedIn Certified Partner. He's a ginger & triathlete. He & his wife live in Utah with their 4 kids, and his company c

Episode 61: A/B Test and Move, with Mike Porcaro

Jun 15th, 2017 51m 15s

Building and growing businesses, from category creation to global expansion, is a passion of Mike Porcaro’s and it's a through-line in his career. He believes that there are few things more satisfying than the sense of accomplishment a team fee

Episode 60: Badass Your Brand, with Pia Silva

Jun 8th, 2017 29m 12s

Entrepreneur, speaker, and writer Pia Silva is a partner and brand strategist at Worstofall Design where they build "Badass Brands without the BS" for 1-3 person service businesses in 1-3 day intensives. She is a Forbes contributor and has spok

Episode 59: Control the Conversation with Content, with Joe Stradinger

Jun 1st, 2017 31m 1s

Joe Stradinger began his career as a CPA with Arthur Andersen. His first assignment was in Budapest, Hungary, where he performed business valuations to support the privatization effort of former Iron Curtain countries. Joe eventually transferre

Episode 58: Get Your Mindset Right, with Ken Rutsky

May 30th, 2017 27m 14s

Ken helps B2B growth company executives in sales, marketing, and the C-Suite to breakthrough, achieve, and grow market leadership in new and existing markets. His clients not only lead, they improve key sales and marketing metrics like leads to

Episode 57: How to Achieve “Stadium Status,” with John Brubaker

May 18th, 2017 39m 49s

John Brubaker is a nationally renowned business performance consultant, speaker, and award-winning author. John teaches audiences how to obtain better results in business with straightforward tools that turbo charge performance. Using a multidi

Episode 56: How to do Affiliate Marketing Well, with Robert Glazer

May 16th, 2017 32m 37s

Robert (Bob) Glazer is the founder and Managing Director of Acceleration Partners, and the founder and Chairman of BrandCycle. He is a serial entrepreneur with an exceptional track record and passion for growing revenue and profits for B2C-base

Episode 55: How to Align Your Content Strategy With Your Business Goals, with Liz O'Donnell

May 11th, 2017 25m 3s

Liz O’Donnell is Double Forte’s Chief Content Officer, responsible for the firm’s and its clients' digital marketing and social media strategies. She blogs regularly for the agency on the dynamic world of social media, digital communication and

Episode 54: How to Make Content Actionable, with Liz O'Donnell

May 9th, 2017 25m 9s

Liz O’Donnell is Double Forte’s Chief Content Officer, responsible for the firm’s and its client’s digital marketing and social media strategies. She blogs regularly for the agency on the dynamic world of social media, digital communication and

Episode 53: How to Leverage the Heck Out of Your Content, with Liz O’Donnell

May 4th, 2017 30m 17s

Episode 52: You Have to Think to be a Thought Leader, with Nav Athwal

Apr 25th, 2017 37m 6s

Nav Athwal is the Founder and CEO of RealtyShares, a curated online marketplace for real estate investing. His platform connects individual and institutional investors to private U.S. real estate investments, raising $200 million across more th

Episode 51: Focus on the Person, with Tara-Nicholle Nelson

Apr 20th, 2017 29m 1s

Tara-Nicholle Nelson is the Founder and CEO of Transformational Consumer Insights, Inc., a data, insight, and strategy firm. TCI helps brands understand, reach, and engage Transformational Consumers: a hyper-growth segment of consumers that vie

Episode 50: Answer Every Complaint, with Jay Baer

Apr 18th, 2017 44m 15s

Digital marketing and online customer service are broken, and Jay Baer brings the repair kit. Jay has created five multi-million dollar companies and was recently inducted into the Word of Mouth Marketing Hall of Fame. He is the President of Co

Episode 49: How Do You Prove Your ROI?, with Renee Wilson

Apr 13th, 2017 34m 4s

Renee Wilson is the president of the PR Council, the professional trade association for agencies practicing public relations, within the world of marketing and communications. The PR Council has 110+ members representing more than 11,000 employ

Episode 48: Stop Wasting Time, with Marketing VP Jay Krishnan

Apr 11th, 2017 32m 54s

With more than 20 years of experience in technology, SaaS, and B2B offerings, Jay Krishnan, Automile’s Vice President of Marketing, brings deep expertise in small business and enterprise marketing to the rapidly growing company. Prior to joinin

Episode 47: Who Cares? So What? Why You?, with Heidi Krupp-Lisiten

Apr 6th, 2017 44m 42s

Described by Bella NYC Magazine as being passionate, energetic, and full of life, K2s founder and CEO, Heidi Krupp-Lisiten, is right at home in the world of marketing, promotion, and media. With over 25 years in the field, Heidi has become reco

Episode 46: How to Structure Your Social Media Management, with Jen McClure

Apr 4th, 2017 43m 34s

Jen McClure is one of the original authorities on digital and social media. More than a decade ago, she anticipated the significant impact that these technologies would have on business, media, culture and society. This led her to cofound the S

Episode 45: Be Relevant First, with David Wisnom III

Mar 30th, 2017 33m 48s

David Wisnom III is the founder & Chief Strategist of SightCast Inc., a brand strategy and marketing consultancy. David's background in developing brand strategies covers the spectrum of brands such as UCSF, Huntington Hospital, Stanford Hospit

Episode 44: How to be an Effective Internal Communicator, with Mimi Garrity Denman

Mar 28th, 2017 28m 46s

It may be an overused word but Mimi is truly passionate about helping create truly outstanding workplaces. Throughout her career, she has taken many business and personality assessments. With very few exceptions she weighs heavily towards creat