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Molly McGrath
Legal Marketing FlowEpisodes
Molly McGrath
Legal Marketing Flow
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Episodes of Legal Marketing Flow
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Every minute an attorney spends marketing, they are not billing. It's the attorney's responsibility to be the rainmaker, not the marketer. Phil Blende from Law Firm Management Academy is here to discuss how attorneys can leverage their time thr
What is the difference between a marketing funnel and a sales funnel? I’ll break it down for you in ways that are easy to understand and save you the confusion that results when you “google” it. Your marketing and sales funnels are two complete
Have you ever felt ripped off by a marketing agency? I’m sharing a story from my own experience where I recently felt ripped off by a marketing agency. I'll also share some tips to help you avoid the same experience. I've been interested in voi
Brett Trembly, attorney, and founder from Get Staffed Up, explains why it makes sense to bring your legal marketing in-house using a virtual marketing assistant. He shares what held him back from hiring a marketing assistant and why he wishes h
Is your CTA (Call to Action) intentional and effective? We are discussing CTA best practices in this episode. Crafting a compelling call to action is critical to getting a potential client to take the next step in every place you share your mar
When should you outsource rather than hiring someone for your team? Stacey Lake, the founder of LAWFECTA, is here to help us answer this question. She also shares their process and how they work with attorneys to support them remotely. LAWFECTA
If you’ve decided that TikTok isn’t for you because you’re a lawyer, think again. Tik Tok is not an app “just for kids.” It is a great space to shine for all things branding. Attorney Elisabeth Pickle, founder of Mindful Counsel, shares how she
Every time we ask our clients to create a video for us, they ask us for a script. We are typically a hard NO on providing a script for them. Your videos should be creating a connection with your audience. When you show up over-prepared and read
Learn how to implement these six steps to manage your law firm's online reputation. These are simple actions you can take to start building trust online in your community. 6 Steps to Manage Your Law Firm’s Online Reputation Look at how many on
There seems to be a lot of confusion around tech stacks and what you need for your law firm email marketing. We are getting down to a solution, and what we know works to automate your email marketing as much as possible. We've found that many l
Chad Hinkle, Director of Marketing at Nifty Marketing, teaches us some simple steps to start using Google My Business. Google My Business is your new home page. We’re going to start with some simple things you can do to your Google My Business
Victoria Collier opened up her law firm straight out of law school. She created a niche within that niche by being the very first to teach veteran benefits for seniors to elder law attorneys across the nation. Her mission has always been to hel
Learn how to use a stack at the end of your workshop or webinar to create sales. Don't love your services and your offer so much that you forget to sell them. Your service is not going to sell itself. The stack helps you transition from teachin
Google Local Service Ads (LSAs) are now available for professional services. LSAs have been around for a while in-home services to make it easier to find home services providers near you. Google has now opened this up to professional service pr
Are you on Clubhouse? Attorney Mariam Tsaturyan has used Clubhouse to generate 60% of her law firm leads. She's going to tell how she uses the Clubhouse app to generate leads and make connections. Clubhouse is an audio-chat iPhone app. It is no
What is a local service ad (LSA)? How is it different from Google Ads? How is Pay Per Lead different from Pay Per Click? One of the biggest pitfalls for most attorneys regarding Google and ads is that they don't know the right questions to ask.
Your clients are online. There's no excuse for not offering online educational workshops to prospective clients. These are an easy way to bring new people through your virtual doors every month. We like using the term "workshop" because it comm
How will Apple’s iOs 14 update affect your legal marketing ads? In June of 2020, Apple announced an upcoming change to its iOS 14 iPhone and iPad operating system. Users will now get a prompt asking whether they are willing to allow the app to
Robyn Sechler joins us to discuss how she created a value-add product for estate planning and elder law clients. Our conversation touches on the importance of how recording and tracking memories can benefit you and your clients. Through her tou
How do you balance making money with doing the things that make the money? This is the big question we are exploring in this episode. Nicole Wipp is a successful estate planning attorney who spends her time between Michigan and Hawaii. She is a
The phone will make you rich. You have thousands of dollars, just sitting and waiting for you in your database. We recently found a potential $364,000 just sitting in a client's database. In this episode, we are teaching you how and why you nee
How do you know if your marketing is effective? Where do you start? Marketing can be tricky. Which KPIs and metrics should be anchored to your marketing initiatives. Start by creating a marketing plan. It doesn't have to be fancy. You can keep
We’re diving into how to effectively use the 3-part framework of Hook, Story, and Offer as the core of your marketing strategy. 2020 is not done. Now is the time for you to end the year strong and set up the framework to get your model perfecte
Many of us suffer from uncertainty fatigue as we try to navigate the stress, anxiety, and uncertainty of the pandemic, election, and our businesses. You are always operating in uncertainty, regardless of your area of law practice. It's just the
It's time to shift your mindset from focusing on your hourly billing to concentrating on the value you provide. "What would be the cost if you do not take action?" is the question you should be asking potential clients. Use this as the foundati
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