Lijo Ittoop
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In this episode, Ankit Dhingra delves into the intricacies of modern marketing. From optimizing ROI through budget reallocation to the pivotal role of creative quality in audience engagement, listeners gain valuable strategies for success. Anki
In this episode, watch as Rosa discusses the impact of PR on businesses! From copywriting to social media strategies, discover the crucial elements for business success. Learn how collaboration between agencies is key, and why consistency in br
“This is the most underutilized marketing tool”Kunal and Lijo explore networking's use as a marketing tool and impact on business growth. Drawing from over a decade of experience, Kunal, an adept entrepreneur, shares invaluable insights. The
Explore the art of engaging senses to leave a lasting mark on your audience. Join Sana & Lijo as she uncovers the profound effects of sensory marketing for brands and consumers alike, offering invaluable insights.Catch the entire episode now,
Welcome back to Marketing With Coffee! In this insightful episode, Lijo sits down with Vit Kodousek, the visionary mind behind Someli, a revolutionary social media automation tool. Vit shares his journey from being a globetrotting TV producer t
Dive into an engaging conversation on the Marketing and Coffee podcast, as host Lijo Ittoop discusses the diverse entrepreneurial journey and retail innovations with Hassan Tamimi, CEO of Little Things and Jazeel. Hassan shares intriguing insig
Vibha Thusu, who brings a wealth of experience from her role at Schneider Electric, provides valuable insights into the core of brand identity and corporate storytelling. In her conversations with host Lijo Ittoop, she emphasizes the pivotal ro
We delve into the importance of data analytics in decision-making in how a product evolves. How SecureMyScholarship relies on word-of-mouth marketing. Find out why credibility is crucial in scholarships and education. Craig shares his journey f
Omnichannel Marketing vs Omnichannel sales vs Multichannel marketing. It can get crazy understanding the differences.Join this engaging conversation to gain fresh insights into the world of omnichannel marketing, whether you're a seasoned marke
Dive into the world of Marketing Science with an enlightening podcast episode featuring Tony Roberts, a seasoned expert in marketing analytics, hosted by Lijo Ittoop. This episode unveils the intricate realm of Marketing Mix Modeling (MMM) and
About the speaker - Ahmed Gowda (https://www.linkedin.com/in/ahmedgowda/)With a career spanning across organizations like Microsoft and Asus, he now heads E-Commerce and digital for BiC MEA. He has successfully scaled BiC in the last 2 years o
About the Speaker (https://www.linkedin.com/in/lijoittoop/)Lijo's passion is driving tech and analytics in marketing. His experience of working with startups and corporates has made him build a skill set of scaling when required and making sma
About the speaker - Kellie Whitehead (https://www.linkedin.com/in/kelliewhitehead/)WIth 20 years of full mix Marketing, PR, and digital experience across the UK, Europe & the GCC, Kellie specializes in fan and audience engagement communicatio
About the speaker (https://www.linkedin.com/in/mitun-de-sarkar-83525419/)In addition to being a dietitian and entrepreneur, Mitun is also a prolific nutrition writer and has an active social media presence. She has contributed in-depth articl
Thanks to all who have supported me this year. This has been a tough year for most businesses. Consumer behavior has fluctuated like never before. It has never been so difficult for a marketer to plan. The goals will keep moving in 2021 as a co
About the speaker - https://www.linkedin.com/in/benjamin-mouflard-58218911/With a career spanning 16 years in retail, travel, and digital, Ben started his online food ordering platform, Chatfood to give the power back to the restaurants. Ben
Sprii.com has been placed into liquidation after running out of cash. This is close on the heels of Awok.com.During this pandemic when offline businesses were facing resistance more and more businesses moved online and added up to the crowd. S
In this episode2021 will be the year that data separates organizations from competitors and customers. The ability to unlock and analyze the data will become foundational to growth. Conversations will be more important than transactions.Machi
About the Speaker - Ketaki Shah (https://www.linkedin.com/in/ketaki-shah-87742350/)Ketaki is the Marketing and PR manager in Nando's UAE. With a career starting in customer service, consumers were at the center of everything she did in her car
About the speaker Vietek Ladislaav (https://www.linkedin.com/in/vietekladislaav/)Vietek is the Executive Director at Square motion (Video Marketing Agency based in Dubai). He helps business owners, entrepreneurs, and brands to grow the busine
About the speaker - Craig Fernandes. (https://www.linkedin.com/in/craig-fernandes-lockandstock/)A Dubai kid with Indian heritage, he is the Co-founder and CEO of Lock and Stock, a free mobile application that rewards students with points that
About the speaker (https://www.linkedin.com/in/julia-samodurova/)Founder of unmarketd - curated marketplace for elite performance marketing and growth experts.https://unmarketd.com/Previously:CMO Rocket Internet ME,Head of Digital Market
About the speaker (https://www.linkedin.com/in/jayamaru/)Jaya is the co-founder of Rewardz, Asia's leading HR Tech and digital rewards marketplace player and has been championing the Middle East business. Since their inception, they have worke
About the speaker - Melissa Lopez (https://www.linkedin.com/in/mlopez4629/)A London Business School graduate, Melissa presently heads the regional marketing strategy team in Metlife for Europe and MEA markets. Before joining Metlife, Melissa w
About the speaker Kartik Bhatt (https://www.linkedin.com/in/kartik-bhatt/)Successful E-Commerce & Retail Business Leader with 18 + years of Revenue & PNL Management, Strategic Transformation experience across Ecommerce & Multi-Format Core Ret
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