Photography Marketing Masters
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Episodes of Photography Marketing Masters
Mark All
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Today, I want to turn our attention onto the world of social media marketing, and on Twitter in particular.Social media is huge these days, as we all know (unless you've spent the last decade under a rock), and social should obviously be a big
Becoming a better professional photographer also about expanding your business horizons to see what's going on outside the photography industry. Adopting new concepts from business and marketing thought-leaders who are not photographers can act
Lead-magnets might sound like some weird machine you'd find in a superhero action movie, but their real power is to give your marketing the kick in the pants it needs to get people in front of your camera.Not all too sure about what they are
This episode is part 1 of 2 about using effective lead-magnets to market your photography business to the right people.You're also invited to join me for a live workshop on how to create an irresistible lead-magnet for your clients, and you ca
Today's episode focuses on the top 5 things to avoid in your marketing, especially if you look around to see what all the other photographers are doing and then copying them.The problem with that is, most photographers are actually struggling,
Who are you actually marketing your photography to? Is it the right people - the ones who need and love what you can do for them through the magic of your camera? Or, are you accidentally aiming your marketing materials at the person you see in
There's a saying that it's not the best photographer who wins all the business, it's the best marketer...Annoying, but certainly true.The danger for most photographers today is failling into obscurity or becoming seen as mediocre in their fie
Tired of writing the same old blog posts every time? Want to know how to write the real stories of your photography, but not sure where to start?In this episode we look at the 5 basic elements of any successful story and how to apply those to
Lead-generation is critical to the success of any photography business but what is it, why is it important, and what kind of qualities in a website help contribute to the success of a lead-generation system?
A couple of episodes ago, I talked about the idea of failure being necessary for eventual success. Today's topic is about what we can do if and when we face almost certain absolute failure - a horrific situation no business owner wants to exper
Photographers are in the people business, and success depends on building relationships with prospects and clients.In this episode, I talk about 3 ways email marketing can help you avoid the feeling of having to restart your business every day
Without failure there can be no definition of success, but (more than that) failure is a necessary part of the journey to achieving success in your photography business.The folks who really do succeed are the ones who are prepared to try and f
Welcome to episode 75 of the Photography Marketing Masters podcast, brought to you by Zenologue Prime Focus - the place where serious professional photographers simplify their marketing to win in today's complex business landscape.Today's focu
Welcome to episode 74 of the Photography Marketing Masters podcast, brought to you by Zenologue Prime Focus - the place where serious professional photographers simplify their marketing to win in today's complex business landscape.Thank you so
Today, I’m going to talk about some things a lot of folks might not agree with, but that really need to be said, about the state of search engine optimization today and how it relates to the professional photographer.Specifically, I’m very con
In this episode, I look at the imminent changes Google is making to the mobile search algorithm and how to survive those changes.If your website is not mobile-responsive or at least mobile-friendly, you run the risk of it being penalized in th
In episode 70 of the Photography Marketing Masters podcast, I talk with Sam Madden, one of the co-founders of the #1-rated app for small businesses - PocketSuite.
Today is the start of something a little different, an experiment of sorts.Since this podcast launched in September 2014, and become more popular, I've started to see a lot more questions from photographers asking for advice in their business.
In episode 69 of the Photography Marketing Masters podcast, I talk with Josh Rossi about his experience in the world of commercial advertising photography, including a marketing experiment with a fully branded bus, which he calls the mobile off
In episode 68 of the Photography Marketing Masters podcast, I talk with photographer and business coach Jeffrey Shaw from Manhattan, New York, about the role of creativity in business.For example:The important role of your "stand-out stateme
Welcome to episode 67 of the Photography Marketing Masters podcast, brought to you by Zenologue Prime Focus - the place where serious professional photographers simplify their marketing to win in today's complex business landscape. In this epis
Welcome to episode 66 of the Photography Marketing Masters podcast, brought to by Zenologue Prime Focus - the place where serious professional photographers simplify their marketing to win in today's complex business landscape. In this episode
Welcome to episode 65 of the Photography Marketing Masters podcast, sponsored by Zenologue Prime Focus, and today I'm going to focus on something so many photographers seem to get stuck on, which is how to write a good blog post without soundin
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