Are you a Mom and a business owner? Do you struggle with balance? Do you want to build the type of business that lets you enjoy running a company AND be a great and present Mom? Do you ever feel guilty wondering if you’re doing either well enou

Protecting your business: How to legally set up your small business for success with Jo-Na Williams (ep 022)

Sep 1st, 2015 35m 12s

Today we’re going to be talking with legal expert, Jo−Ná Williams on how to protect your business.Our guest founded her practice, J.A. Williams Law and The Artist Empowerment Firm back in 2011. But her desire to build her companies started a lo

Peeling back the curtains - Kevin White interviews Lara McCulloch in a social experiment (ep 021)

Aug 20th, 2015 53m 10s

Today, we’re going to try a little social experiment. Want to participate? Kevin White - President of the International Special Event Society and owner of the experiential design agency XPL - contacted me a few weeks ago and said that he though

Emotional storytelling through content…how to make your social content move people (ep 020)

Aug 5th, 2015 43m 56s

Some of the most common questions I get asked on a regular basis revolve around content. “How do I create great stuff to share in social media?”, “How often should I post?”, “Is there a way to connect my content to sales…without being salesy?”G

Prosperity & Mindset…how your thoughts, beliefs and emotions impact your finances (ep 019)

Jul 23rd, 2015 44m 29s

Many entrepreneurs struggle financially. Whether you can’t save money, aren’t earning enough or don't know what a P&L is, my guest Joan Sotkin is here to help. Joan is a prosperity & mindset mentor and speaker. She’s THE expert when it comes to

How to generate revenue super quick…even if your business is in emergency mode (ep 018)

Jul 7th, 2015 23m 42s

So, here’s the thing. Every company has its ups and downs. When things are good, your phone is ringing off the hook and you’re running all of your cheques to the bank. But on the flip side, many businesses also experience a time when those phon

How to sell when you hate sales…the art of the dreaded cold call (ep 017)

Jun 23rd, 2015 24m 27s

"Cold calling. I have yet to meet someone who absolutely loves it. Those two words responsible for more anxiety and cold sweats than “hungry dinosaur” and “disgruntled mailman”.If you’re anything like I was, you would rather pluck your eyelashe

Writing Copy with Personality: How to write website copy that hooks your audience with Kira Hug (ep 016)

May 20th, 2015 33m 20s

With so much choice available to consumers today, businesses are finding it harder and harder to stand apart on products or services alone. Smart businesses are injecting their brands with personality.   Why is personality so important? Because

Networking for millennials: How to land your dream job in the event industry with Anita Wing Lee, Transformational Life and Business Coach

May 6th, 2015 43m 25s

Today’s guest is a totally dynamic and accomplished young woman by the name of Anita Wing Lee. Anita is a transformational life and business coach who is focused on helping millennials land their dream job and learn how to network.By the time s

Boosting Energy Naturally: Sara Best, Registered Holistic Nutritionist tells you what to eat, do and avoid to increase energy so you can focus on growing your event business (ep 014)

Apr 21st, 2015 33m 2s

So, it might seem a little strange that a business growth podcast is doing an episode on nutrition. But to me, the two go hand in hand. I’m a single mom. I run my own business. Am at the gym 6 days a week, run a podcast, write for publications,

Skyrocket your Google ranking: SEOlogist, Gary George of Blazin Media, reveals actionable tips to get your site found & ranked on Google for event & wedding planners (ep 013)

Apr 7th, 2015 42m 50s

Search engine optimization…3 words that send shivers down people’s spines. Why? Because it seems to require some genius-level knowledge of engines, bots, spiders and other things most people would rather know nothing about. The problem is, we n

Never again take NO for an answer: Kendrick Shope unveils 7 powerful techniques to overcome some of your prospect’s toughest sales objections, without being pushy or salesy (ep 012)

Mar 31st, 2015 50m 20s

The toughest part of the sales process is when a prospect counters your amazing pitch with an objection. Maybe you’ve heard, “You’re too expensive” or “I need to run this by my boss” or my personal favourite, “The other event planning company w

Does your website suck?: Marie Poulin critiques 3 event planning websites & tells you how to make your site turn visitors into customers (ep 011)

Mar 24th, 2015 56m 50s

Website design is an art as much as it is a science…but you don’t have to be a genius to be successful. If you want to master the strategies that’ll make your site convert visitors into customers, you’ll want to listen to our guest expert, Mari

Building a Sales Team: Paul Lemberg on how to hire, train and create a system for record sales in your event business (ep 010)

Mar 17th, 2015 58m 21s

Guest, Paul Lemberg, shares his proven systems for building a high performing sales team for event planners, wedding planners and event suppliers. If you’re looking to grow your business and create sales on demand, you’ll want to listen to this

Simplify your Systems: Heather Crabtree shares 10+ amazing tools & techniques for eventprofs that’ll save you time & make your business life easier (ep 009)

Mar 10th, 2015 52m 21s

Do you feel like you’re wasting a lot of your day doing tasks that aren’t productive? Do you wish you could spend less time doing things that don’t matter so you could focus on really growing your business? My guest, Heather Crabtree - creator

Pitch Anything: Oren Klaff on an Innovative Method for Presenting, Persuading, and Winning the Deal (ep 008)

Mar 3rd, 2015 53m 9s

If you want to learn how to become a superstar at pitching new business, you’re going to love my guest today. Oren Klaff is the author of Pitch Anything - a book that teaches you the strategies to persuade and engage your audience - and over th

Building a Movement: Brett Culp on the power of knowing your why & how to use it to inspire others (ep 007)

Feb 24th, 2015 46m 48s

Tired of being seen as a commodity? Fed up with working with clients you don’t mesh with? Are you feeling uninspired by your job? Then you’ll want to listen to this episode with guest, Brett Culp. Brett is an award-winning filmmaker whose most

List Building: Nathalie Doremieux on how to create a high quality email list, one of your business’s most valuable assets (ep 006)

Feb 17th, 2015 57m 48s

Odds are you have a website. And, odds are that site is missing one key component that’s costing you customers and sales. Opt In Expert, Nathalie Doremieux, is going to share a simple, low-cost strategy that can exponentially grow your leads an

Influencer Marketing: Lindsay Fultz on how to find, woo and leverage Social Influencers (ep 005)

Feb 10th, 2015 59m 12s

In every niche exists tastemakers. These people are amassing powerful followings via Instagram, Twitter, Youtube and host of other social networking sites. With just one recommendation of a product, brand or event, they can alter the purchase d

F2F Networking: Marsha Shandur on how to go from trembling in a corner to networking rockstar (ep 004)

Feb 4th, 2015 36m 59s

Are you terrified of the idea of walking up to a stranger at a business networking event and starting a conversation? Do you shudder at the thought of having to hold a dialogue about you and what you do? Does ‘closing the sale’ make you die a l

Instagram: Jenn Scalia on Instagram to blast your profile and event planning business to new heights (ep 003)

Jan 24th, 2015 35m 9s

Instagram recently announced they have 300 million monthly active users. I’d wager a guess that some of those users are your potential clients. Find out how to use this fast-growing platform to build awareness of your brand and sell, sell, sell

PR 2.0: David Adler on how to get the media & influencers interested in your event planning business (ep 002)

Jan 24th, 2015 42m 24s

If you want to know how to become a PR powerhouse in a world where we can connect to editors through a tweet, get found by a high-profile publication through a blog post and build a coveted brand by creating content online, you’ll want to hear

Twitter: Laura Husson on Twitter for time-starved event planning pros who want to grow fame & sales (ep 001)

Jan 21st, 2015 45m 5s

Want to know how to use Twitter to rapidly grow your event planning business? Laura Husson, the creator of Fame in 140, will share tips on how to:• grow a strong and loyal tribe, • find influencers and potential business prospects, and • conver

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