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Start Some Shift

A weekly Business, Management and Marketing podcast
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Episodes of Start Some Shift

Are you a Mom and a business owner? Do you struggle with balance? Do you want to build the type of business that lets you enjoy running a company AND be a great and present Mom? Do you ever feel guilty wondering if you’re doing either well enou
Today we’re going to be talking with legal expert, Jo−Ná Williams on how to protect your business.Our guest founded her practice, J.A. Williams Law and The Artist Empowerment Firm back in 2011. But her desire to build her companies started a lo
Today, we’re going to try a little social experiment. Want to participate? Kevin White - President of the International Special Event Society and owner of the experiential design agency XPL - contacted me a few weeks ago and said that he though
Some of the most common questions I get asked on a regular basis revolve around content. “How do I create great stuff to share in social media?”, “How often should I post?”, “Is there a way to connect my content to sales…without being salesy?”G
Many entrepreneurs struggle financially. Whether you can’t save money, aren’t earning enough or don't know what a P&L is, my guest Joan Sotkin is here to help. Joan is a prosperity & mindset mentor and speaker. She’s THE expert when it comes to
So, here’s the thing. Every company has its ups and downs. When things are good, your phone is ringing off the hook and you’re running all of your cheques to the bank. But on the flip side, many businesses also experience a time when those phon
"Cold calling. I have yet to meet someone who absolutely loves it. Those two words responsible for more anxiety and cold sweats than “hungry dinosaur” and “disgruntled mailman”.If you’re anything like I was, you would rather pluck your eyelashe
With so much choice available to consumers today, businesses are finding it harder and harder to stand apart on products or services alone. Smart businesses are injecting their brands with personality. 

Why is personality so important? Because
Today’s guest is a totally dynamic and accomplished young woman by the name of Anita Wing Lee. Anita is a transformational life and business coach who is focused on helping millennials land their dream job and learn how to network.By the time s
So, it might seem a little strange that a business growth podcast is doing an episode on nutrition. But to me, the two go hand in hand. I’m a single mom. I run my own business. Am at the gym 6 days a week, run a podcast, write for publications,
Search engine optimization…3 words that send shivers down people’s spines. Why? Because it seems to require some genius-level knowledge of engines, bots, spiders and other things most people would rather know nothing about. The problem is, we n
The toughest part of the sales process is when a prospect counters your amazing pitch with an objection. Maybe you’ve heard, “You’re too expensive” or “I need to run this by my boss” or my personal favourite, “The other event planning company w
Website design is an art as much as it is a science…but you don’t have to be a genius to be successful. If you want to master the strategies that’ll make your site convert visitors into customers, you’ll want to listen to our guest expert, Mari
Guest, Paul Lemberg, shares his proven systems for building a high performing sales team for event planners, wedding planners and event suppliers. If you’re looking to grow your business and create sales on demand, you’ll want to listen to this
Do you feel like you’re wasting a lot of your day doing tasks that aren’t productive? Do you wish you could spend less time doing things that don’t matter so you could focus on really growing your business? My guest, Heather Crabtree - creator
If you want to learn how to become a superstar at pitching new business, you’re going to love my guest today. Oren Klaff is the author of Pitch Anything - a book that teaches you the strategies to persuade and engage your audience - and over th
Tired of being seen as a commodity? Fed up with working with clients you don’t mesh with? Are you feeling uninspired by your job? Then you’ll want to listen to this episode with guest, Brett Culp. Brett is an award-winning filmmaker whose most
Odds are you have a website. And, odds are that site is missing one key component that’s costing you customers and sales. Opt In Expert, Nathalie Doremieux, is going to share a simple, low-cost strategy that can exponentially grow your leads an
In every niche exists tastemakers. These people are amassing powerful followings via Instagram, Twitter, Youtube and host of other social networking sites. With just one recommendation of a product, brand or event, they can alter the purchase d
Are you terrified of the idea of walking up to a stranger at a business networking event and starting a conversation? Do you shudder at the thought of having to hold a dialogue about you and what you do? Does ‘closing the sale’ make you die a l
Instagram recently announced they have 300 million monthly active users. I’d wager a guess that some of those users are your potential clients. Find out how to use this fast-growing platform to build awareness of your brand and sell, sell, sell
If you want to know how to become a PR powerhouse in a world where we can connect to editors through a tweet, get found by a high-profile publication through a blog post and build a coveted brand by creating content online, you’ll want to hear
Want to know how to use Twitter to rapidly grow your event planning business? Laura Husson, the creator of Fame in 140, will share tips on how to:• grow a strong and loyal tribe, • find influencers and potential business prospects, and • conver
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