» Listen to the podcastWe are talking big. How big? TEXAS sized big! The great state of Texas is a brand all unto themselves. We talk about Matt’s trip to the lone star state and what they’ve done to separate themselves from the other 49. Spe

Spec Work, Comic Books and Prankvertising

Jul 2nd, 2013

» Listen to the podcastWhy you shouldn’t ask for "speculative" work. We discuss why occasionally, professional designers are asked to provide speculative design solutions on project tenders. Speculative work is design work done for free or for

JC Penney... again, along with Cheerios bi-racial family and shaving for a dollar

Jul 2nd, 2013

» Listen to the podcastJCP billboard called the teatime for Hitler, which spells more trouble for JCP when people see a billboard ad that appears to look like Hitler (or Charlie Chaplin). Are people just kicking them while they are down or are

Big Gas Savings and gender in advertising

Jul 2nd, 2013

» Listen to the podcastWe start with the Kmart's follow up ad "Big Gas Savings" and the 24/7 Wall Street's "Deadpool" list about the brands that may perish in 2013. There is also a discussion about casual attire and what it means in today's bus

A new way to reach out to abused children, Coke revamps it's campaign and we head to Destination XL

Jul 2nd, 2013

» Listen to the podcastThis week on the Ad Men we talk about Brand Anatomy, the Latest Body of Work. Aid to Children and Adolescents at Risk Foundation (ANAR) in Spain use new technology called “lenticular” to show children different message to

Dr. Bob Kaufman of Kaufman Chiropractic talks marketing with The Ad Men

Jul 2nd, 2013

» Listen to the podcastWe are talking about changing marketing strategy, JC Penny, undergoing another shift in their strategy apologizes to consumers. Will it work? Is Mountain Dew’s newest campaign commercial in the “Goat Series” pushing the l

The Wide World of Sports Marketing

Jul 2nd, 2013

» Listen to the podcastThis week we talk about “what in the wide, wide world of sports is going on!?” Tom Maloney talks Lakeshore Sports, David De Espinosa talks to us about sports branding and intern Dutch is on board to dish on your favorite

KMart's CMO Andrew Stein talks about shipping his pants

Jul 2nd, 2013

» Listen to the podcastWe talk about the CNN's branding of the Boston bombings in their newscasts. Victor Garcia, Division Director of the Northwest Indiana March of Dimes joins us in studio to talk about the organization and the upcoming March

Mad Men Season 6 Premiere Special

Apr 15th, 2013

» Listen to the podcastWe celebrate the premiere of the 6th season of Mad Men with a recap of the episode. We also have a great conversation with Jane Maas, author of Mad Women and the inspiration for Peggy Olson. Jane shares her experiences of

Rob Ernshaw / Times Correspondent

Apr 3rd, 2013

» Listen to the podcast Rob Ernshaw, Times Correspondent, talks to us about how to get yourself a little press in the papers and we chat about our love of craft beers. We also give a little preview of our Mad Men themed episode next week and M

Allyn Hane / Social Media

Apr 2nd, 2013

» Listen to the podcast Guest Allyn Hane talks about all things social media, answers questions about how to address your audience and shares his love of the Region. We also mention nwicreative.org, the Porter County Museum of History and the g

Kealah Parkinson

Mar 21st, 2013

» Listen to the podcast On this week's show, we discuss most American's biggest fear. Not spiders or clowns or sharks, but public speaking. Kealah Parkinson of Kiki Productions is our in studio guest. We also discuss why it's better to be human

Crown Point Fire & Rescue

Mar 13th, 2013

» Listen to the podcast Today's guests Dale Holsti and Ryan Cusack join us from Crown Point Fire & Rescue to talk about charities dear to their hearts and give us their opinions on the new Chevy Blackhawks ads. We introduce you to our "Brand Mu

Legacy Foundation

Mar 6th, 2013

» Listen to the podcast Today we talk with Harry Vande Velde about Legacy Foundation. We ask him what a community foundation does, how Legacy markets themselves and about his plan to become a $100 million agency. Harry does a great Harry Caray

Commercial Voiceovers

Feb 27th, 2013

» Listen to the podcast In the week's episode, we ask our listeners to identify the celebrity voices on our favorite commercials. We talk about looking at an ad while traveling 60 miles per hour down the expressway. We highlight Schepel Buick i

Branding vs. Advertising

Feb 20th, 2013

» Listen to the podcast On today's show we cover a plethora of topics. We're going to discuss the difference between branding, advertising and marketing. Do you know the difference? You will at the end of the hour. We also talk about our favori

Saqui Research

Feb 13th, 2013

» Listen to the podcast This week brings us Lent and Valentine’s Day, so we’ll talk about giving up some brands we love. You’ll love our in-studio guest, Dr. Ursula who explains how research can be quite sexy… We’ll hear Don Draper’s opinion on

Take Back Thanksgiving

Feb 6th, 2013

» Listen to the podcastEvery year, Thanksgiving starts a little earlier, Christmas music begins after Halloween and Thanksgiving is getting lost. We believe it's time to take it back. We talk with Michael Sebastian of PRDaily.com about the bac

Branding the Region

Feb 6th, 2013

» Listen to the podcastNorthwest Indiana is known as "The Region". Keith Kirkpatrick, Executive Director of Leadership Northwest Indiana and Chris Malmann of ValpoLife.com join us as we discuss what that term means, whether or not the Region is

Catch 22

Feb 6th, 2013

» Listen to the podcastOn today's show, we ask the Corporate Wingman, Martin Oleksy, what he did this weekend. We talk about a man who rode a bike and a company that flies airplanes. And our in studio guest lets us know just what the catch is w

Ryan Wake Web Design

Feb 6th, 2013

» Listen to the podcastOn this show, we talk about a new advertising opportunity that could make #2 a number one source of revenue. Our in studio guest is web guru Ryan Wake. He’s going to tell us what the following terms mean: div tags, respon

Superbowl Commercials

Feb 6th, 2013

» Listen to the podcastOn this show, we talk about the commercials during El Plato Supreme´ between the San Francisco Fifty Minus Ones and the Baltimore Black Birds. Not sure why the names have been changed? Stick around and find out. We're als

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