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Allen Pogorzelski
The Data-Driven MarketerEpisodes
Allen Pogorzelski
The Data-Driven Marketer
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The technology for carrying on Conversations with an intelligent virtual assistant is getting so good that many customers often don’t realize that they’re chatting with a bot. In this episode, I interview Amanda DePaul, Sr. Director of Demand
Today, we’re talking about media monitoring—all the stuff that's happening on the communication side of the house. Technologies like social listening, sentiment tracking, reputation management, social influencer management, and consumer and a
Attendance rates at virtual events have dropped. Frankly, all of us are a little tired of communicating via our screens. How do we keep people engaged online when they’re doing everything they can to cut back on screen time? Recently, I had
2007 was a big year! It’s the year Apple introduced the iPhone to the world. It is also the year that InMobi was founded. Leadership at InMobi recognized the impact that mobile devices were going to have on the world and created a comp
Who’s visiting your website? You might think you’ve got a grasp on the prospects that are visiting. The ones that are showing interest in you. And the reason you think you might have a good grasp on this is because of leads. If you kno
We are truly in the middle of a once-in-a-lifetime set of circumstances. With most of the world being forced to work from home, and with events cancelled across the globe, a lot of ABM professionals are asking one simple question: “How do we d
Anyone who has been in Silicon Valley long enough can tell you: Messaging around AI has taken over too many company’s value propositions. If you’re leading with AI, then you’re really missing the point. The real value is the value your solution
Only 13% of marketing and sellers have any confidence in their data. Ouch. The majority of the buying cycle is happening in the dark funnel. Marketing and sellers need different types of solutions driven by data to help us uncover that dark fun
We’ve all been there: You send a thousand or more emails out and wait for the responses to trickle in. Some don’t respond at all. And the ones that do, give positive responses, negative responses, or straight up object to something in your ema
Perhaps you’re in the midst of creating your own category, or perhaps you’re in a hotly contested market. Either way, you’ve probably learned that buyers have changed. They’re smarter, more researched, and by the time they call a sales rep—
Thought leadership can drive incredible PR gains, increase website traffic, and put your company in the spotlight. Data can drive better decision-making and improved sales. So how can you combine those to provide outstanding thought leadership,
Pendo had a fairly simple go-to-marketing plan: build an incredible tool for product teams, focus your content on product teams, and continue to create community around product teams. At first, VCs doubted the approach, touting that “product
Ashish Agrawal is Head of Digital Marketing at Zycus, a company that has been growing like mad for some time. Ashish attributes this growth to, well, their attribution model. This model looks at every contact an account has had over the course
Sales and marketing hand-offs in a nice, linear fashion don’t cut it in the ABM world. Your game plan has to be much more agile and adaptable to lock down the accounts that matter. CEO and co-founder at Engagio and previous co-founder at Ma
When over 60% of your business comes from two cities—you might want to look at a few more cities. Charlie Liang, Head of Demand Gen at Lattice, helped design the company’s City Takeover Campaign. When he noticed that over 60% of Lattice’s reve
It’s not always easy getting the attention of the higher-ups, especially when it comes to data. Data quality allows your CRM, marketing automation platform, and other systems to run effectively and efficiently. But you already know that. The tr
Some use it to track elephant migration patterns. Others to put out wildfires in Northern California. I’m talking about how clients use Figure Eight’s machine learning training data. Their clients — and their use cases — are vastly different. P
Your company just gambled on an expensive new marketing automation platform. Now your neck is on the line to make it work. Naturally, the most actionable advice comes from a third party. In 2012 Josh Hill founded Marketing Rockstar Guides. It h
Most likely, according to Brian Kotlyar, Head of Demand Generation & Growth for Intercom, a customer messaging platform. Chatbots can acquire leads, demo products, help onboard new customers, and of course offer customer support. Creating bot s
Marketing’s sole purpose is to help drive more sales. They should always be in perfect alignment to each other. You need to start with the end sales goal and then work backward to get a marketing plan in place that supports that. Adam Goyette,
As marketers, we’re drowning in data. Showing companies how to handle this data deluge is the job of John Donlon, Senior Research Director, Marketing Operations Strategies at SiriusDecisions. SiriusDecisions is a B2B research and advisory fir
Jill Rowley, is Partner at Stage 2 Capital and Former Chief Growth Officer for Marketo. Jill is one of the most influential names in the marketing automation space. For social selling, Rowley recommends that you Google a prospect to absorb any:
Some data nerds are throwing a podcast, and you’re invited! I’m Allen Pogorzelski, Marketing VP at Openprise which helps companies leverage open data and open web technologies. I’m launching a podcast called The Data-Driven Marketer. You're go
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