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Red Door Interactive
The Marketing RemixEpisodes
Red Door Interactive
The Marketing Remix
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Episodes of The Marketing Remix
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As marketers, we're always looking for solutions that empower our teams to deliver more and deliver faster. With the digital landscape evolving at lightning speed, the ability to quickly iterate and bring ideas to life is no longer a luxury —
The Marketing Remix breaks down the latest trends and tactics in brand marketing in just 20 minutes, so you have the tools and insights you need to better navigate the ever-changing industry. Advertising influences our decisions and shape
In this episode, we chat with Cynthia Herrera, Chief Executive Officer at Sun Bum. Sun care essentials originally created for friends and family that evolved into a globally recognized brand. Today, Sun Bum maintains its essence of being a plan
In this episode, we chat with Cynthia Neiman, Chief Marketing and Experience Officer at CHOC Children's Hospital of Orange County. Yes, she's both the CMO and CXO, a trend that's quickly catching on. Under the CMO plus role, Cynthia leads a 30
In this episode, we chat with Jason Wells, Managing Director at CHARLY USA. If you are anywhere other than Mexico, you may not know the brand yet, but with the tagline LEAVE OUR MARK, the athletic apparel company is on a mission to do just th
Did you hear the good news from Google? They’re doing away with Universal Analytics soon. If you’re wondering how in the world is that a positive, read on. The tech giant has launched an even more powerful platform. One that works across your
As a marketer, you know the importance of creating customized content on your website. But it sure takes a lot of time and effort. Here’s a shortcut: Kentico 13 MVC. Equal parts powerful CMS and development framework, MVC delivers segmented con
We all know what a great marketing campaign looks like. But for someone new to marketing, they may not know how those campaigns come together in the first place. As a marketing intern you have a front-row seat to the entire process. And while a
Some of the brightest careers in marketing start with a summer internship. And while sometimes an internship means learning, growing, and then moving on to another opportunity, other times, the stars align and a company is able to provide an in
Nothing brings on the feeling of dread quite like hearing these five words: “We need a website redesign.” It’s usually a long, expensive, and stressful process. But, it doesn’t have to be. Enter: GDD, aka Growth-Driven Design. With its markete
It’s no secret, the marketing industry is always changing. To highlight some of the changes and issues we see on the horizon, we present our Industry Mix episode series – where we challenge marketers to look and think about the road ahead. In t
Marketing is often confused with promotion, but really, it’s about much more than that. Marketing is about knowing and understanding your customer so well, that your product or service fits them and ultimately, sells itself. In short, marketin
What’s in your MarTech stack? If you’re scratching your head, you’re not alone. MarTech (aka Marketing Technology) is any tool marketers use to get work done. With more than 7,000+ out there, chances are, you’re using one right now. And a stac
Like peanut butter and jelly, some things are just better together. Search engine optimization (SEO) and paid search advertising are no exception. Think about it: SEO itself can be virtually cost-free, yet the results can take some time. And,
When you know your audience deeply, good things happen. You can create more personalized content, which helps build brand trust. You can more easily turn leads into customers. And (here’s the best part), you boost your bottom line. But how exa
As the marketing industry – and the world at large – continues to experience its own digital transformation, marketers have seen an explosion of channels, platforms, and of course, data. To better understand the reality of today’s marketing lan
Would you ever ask someone to marry you on the first date? Probably not. Like most romantic relationships, a customer typically needs nurturing before they’re ready to make a purchase – this is especially true when it comes to life’s most impor
In this episode, we sit down with Jackson Jeyanayagam, Vice President and General Manager of the Nutranext Direct-to-Consumer business at The Clorox Company. As a seasoned brand marketer, Jackson has held a variety of positions during his illu
It’s no secret, the marketing industry is always changing. To highlight some of the changes and issues we see on the horizon, we present our Industry Mix episode series – where we challenge marketers to look and think about the road ahead. In t
In this episode, we sit down with Ben Widseth, Vice President of Marketing at Green Flash Brewing Co. – a trailblazing craft brewery, headquartered in San Diego, CA. With a well-established passion for marketing, Ben holds both agency and in-h
It’s probably no surprise to hear that brand marketers love to sponsor events – last year, an estimated $24.2 billion was spent on event sponsorships in North America. On a global scale, that number grows to $65.8 billion in sponsorship spendi
On January 1, 2020, Californians will ring in the ‘new year’ with the California Consumer Privacy Act (CCPA). The data privacy law is the latest in an alphabet soup of legislation – GDPR, anyone? – that governs the use of consumer data. But bef
Marketing is often confused with promotion, but really, it’s about much more than that. Marketing is about knowing and understanding your customer so well, that your product or service fits them and ultimately, sells itself. In short, marketing
An effective digital marketing strategy is one that is always relevant, up-to-date, and ready to evolve with the pace of industry change. Your website (and its CMS) is no different. A Content Management System, or CMS, is a software-based platf
“Listen before you speak.” As individuals, we (should) understand the importance of listening and thoughtful communication. As marketers, we haven’t always had the strategies or tools to do so, at least at scale. Enter social listening – which
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