Online Marketing Course Recommendations

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Feb 12th, 2025

This is a list of the podcasts that I recommend to students taking part in my Introduction to Digital Marketing for Business in Rathmines College, Dublin 6, Ireland.

Episodes

	Episode	Description	Date Aired	Categories	Hosts	Episode Guests	Length	Curator's Notes
	The Digital Marketing Podcast Email Optimisation	"We speak to Philip Storey from Enchant Agency who specialise in helping brands...	October 25, 2018	Business Marketing Management	Ciaran Rogers Daniel Rowles	--	25:30s	I like this episode from The Digital Marketing Podcast not least because of Philip Storey's emphasis on the customer and using email to develop a relationship with the customer. Sound familiar???

	Call to Action Joanna Wiebe on What Happens When Copywriters Get Lazy	"Copywriters walk a fine line between adhering to best practices and thinking o...	November 11, 2015	Business Marketing Management	--	--	24:52s	Here's a podcast with Joanna Wiebe of Copyhackers that I mentioned during the last class. In this podcast she encourages writers to stop being lazy and to take risks.

	The Amy Porterfield Show #214: The Ultimate Guide to Choosing the Right Lead Magnet for Your Audience	"Most of you already know I’m all about list building. In fact, one of my favor...	June 7, 2018	Business Marketing Entrepreneur	Amy Porterfield	--	00:00s

	Reply All #109 Is Facebook Spying on You?	"This year we’ve gotten one question more than any other from listeners: is Fac...	November 2, 2017	Technology Society Culture Documentary Arts	PJ Vogt Alex Goldman	Alex Blumberg	35:45s	In case I haven't already shared this, here is Reply All's episode that debunks the myth that Facebook is listening to you. It's a cracker, ENJOY! FYI Facebook is NOT listening to you.

	The Duct Tape Marketing Podcast The Seven Steps to Building a Marketing System	"Duct Tape Marketing's core belief is that marketing is not a set of tactics, i...	September 25, 2018	Business Marketing Management	--	--	12:31s

	Marketing School - Digital Marketing and Online Marketing Tips Neil & Eric's Biggest Lessons from the First 100 Episodes of Marketing School \| Ep. #110	"In Episode #110 Eric and Neil share their highlights from the past 100 podcast...	November 18, 2016	Business Marketing Careers	Eric Siu Neil Patel	--	15:54s	Check out Marketing School with Neil Patel & Eric Siu. These podcasts are usually less than 10 minutes long but full of great information. It's well worth having a root through their archive.

	Buffer CultureLab 1: Superpower Values	"The first episode of a new podcast series about how and why we work, and how t...	May 2, 2016	Business Careers	--	--	15:56s	A great example of how a company can use a podcast in their bid to attract the best people. I've long been a fan of Buffer's product for a while and their podcast CultureLab doesn't disappoint. It examines how people can be happier at work.

	Social Media Marketing Podcast Is Facebook Organic Marketing Dead?	"Have recent changes to Facebook impacted your marketing? Wondering what you sh...	March 29, 2019	Business Marketing	Michael Stelzner	--	48:23s	I mentioned this podcast in class and a link to this episode is included in the slide about Facebook in the lecture notes. Mari Smith is an actual social media marketing legend and she shares some incredible insights for the state of Facebook i

Content Marketing
	Social Media Lab Can Emojis Increase Reach on a Facebook Post?	"We surprised ourselves with this test on how an emoji can affect a Facebook po...	February 25, 2019	Business Marketing Management	--	--	7:51s	If you fancy more of a podcast snack I'd recommend this 7 minute long episode of Social Media Lab by Agorapulse. It's called Can Emojis in a Facebook Post Increase Reach?. If you can get over the slightly irritating bro-speak (sorry lads!) it's

	The Digital Marketing Podcast Does Content Marketing Convert?	"Earlier this year, Ciaran got to talk with Oli Gardner from Unbounce, a Leadin...	December 14, 2018	Business Marketing Management	Ciaran Rogers Daniel Rowles	--	31:07s	I would highly recommend listening to the Oli Gardner's interview on The Digital Marketing Podcast from Target Internet. I've seen Oli present live a couple of times at Inbound Marketing events and he is also insightful and entertaining. This p

	IRL: Online Life is Real Life The Human Costs of Content Moderation	"What, if anything, should be banned from online media? And who should review v...	January 21, 2019	Technology Society Culture News Tech News Non Profit Government Organizations	Manoush Zomorodi	--	28:06s	I mentioned IRL during the class last week. This is produced by Mozilla (who make Firefox browser) and is currently presented by Manoush Zomorodi, for whom I have a LOT of time (I first became acquainted with her through her own podcast Note to

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Online Marketing Course Recommendations

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