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One of our favourite podcasts that shows the power of pushing boundaries and taking risks, is Upfront from financial services software provider IRESS. From its origin, IRESS were determined to change the narrative around financial services and
In the final episode of our Media 360 Mini-Series, Fresh Air's Director of Content Michaela Hallam chats to Marketing and Media Manager of BT Business Simon White about audio identity within the B2B market.Simon also talks through and shares t
Marketing Director Sam Taylor helms Direct Line Group, a company with a rich heritage of audio branding from Churchill to Green Flag and Direct Line.Sam chats with Fresh Air's Director of Content Michaela Hallam all about the evolution of each
Jennifer Carey is the Head of Media at Channel 4 - a brand with one of the clearest remits and most distinctive tones of voice in the UK. In fact, their latest audio identity is deliberately played on a broken piano.Michaela Hallam - Fresh Air
Nadine Young leads Starcom as CEO, an agency that focuses on building momentum and delivering meaningful growth for it's clients. Before Starcom, Nadine held leadership roles in the industry, including Mindshare and Vizeum during a nine-year pe
Fresh Air were delighted to spend two days at The Podcast Show, an annual highlight of the podcasting community, along with 6,000 attendees in The Design Centre in Angel, London. Assistant Producer Clara Kavanagh chatted with a whole host of d
Matt Bushby is the CMO of Rightmove, and previously the UK Marketing Director for Just Eat, so he know a fair amount about the power of audio in brand marketing.Matt and Michaela Hallam - Director of Content at Fresh Air - met at Media360 in B
Liam Dolan, Head of Digital Strategic Partnerships at Sky Media sat down with Fresh Air's Director of Content, Michaela Hallam, to discuss how and why Sky are investing in podcasting. They talk about the benefits of long form audio and the eng
Marketing Director at Yorkshire Tea, Dom Dwight, chatted to Michaela Hallam - Fresh Air's Director of Content - to discuss what defines his brand's tone of voice.Dom talks about how content is either useful or entertaining, and why they usuall
Gideon Spanier, Editor-in-Chief at Campaign, and Maisie McCabe, UK Editor at Campaign, joined our Head of Content Michaela Hallam at Media 360 to discuss their reflections and highlights of the two-day event.One of the key takeaways from Media
As partners with PodPod and Campaign, we headed down to sunny Brighton for the 20th anniversary of Media 360 - the ultimate gathering of leading brands, agencies and media minds all working together to innovate and shape the future of media.In
One of the most exciting parts of creating a podcast with our clients is when it changes the listener’s perceptions of their brand. Amongst our favourites is ‘Unearthed’ – the series we make for The Royal Botanic Gardens, Kew.The first series
We have teamed up with Kinda Studios - a specialist team who apply neuroscience research to creative projects - to enlighten us on the relationships between podcasts and our listener’s brains and how brands can make use of audio most effectivel
We’ve been working with Kinda Studios to delve into the neuroscience of how our brains, understand and react to podcasts and why they're so powerful.In the second of three episodes, Fresh Air founder Neil Cowling chats with Robyn Landau and Ka
Knowing how and why podcasts can work well to reach client audiences is key to the work we do at Fresh Air. So we commissioned Kinda Studios, a specialist team who apply neuroscience research to creative projects, to discover how podcasts effec
Investing For Ocean Impact sees Dorothée Herr – manager of the IUCN’s Blue Natural Capital Financing Facility – explore the reasons to invest in the ocean by talking to leading experts, global policymakers, and investment movers and shakers. Th
Kleinwort Hambros makes two podcasts with Fresh Air: The Wealth Chat, and The Entrepreneurs’ Chat. The former sees Fahad Kamal, Chief Market Strategist at Kleinwort Hambros, dive into the world of wealth with brilliant speakers, discussing ever
The Clean Energy Revolution, presented by Helen Skelton, is a podcast that’s the definition of forward-thinking. National Grid supplies energy to homes across the UK and the Northeast United States. They proposed this podcast as a definitive gu
Fresh Air were delighted to spend two days at The Podcast Show, Europe’s breakthrough event for the podcasting community. The industry is booming post-lockdown, and so this was a great opportunity to reunite with old friends, make some new ones
Fresh Air is growing quickly. So in this special episode, we wanted to take the opportunity to introduce you to each and every team member. The Fresh Air team cover a wide range of topics here, from approaches to storytelling, to favourite soci
Proof In Trial is a podcast made with Hogan Lovells and Northam Media, shining a light on HL's trial lawyers as they share their most high-profile and dramatic cases. It was crucial that Proof In Trial humanise a profession that is often incorr
Mortgage Insider is a podcast made with Barclays, for mortgage brokers across the UK. The mortgage industry has had an unpredictable journey through the pandemic, with brokers having to move quickly to help their clients achieve their goals wit
So, what is Twitter Spaces? What should you use it for? What are the things to avoid, and how can brands get involved? To start answering these questions, we chat with Julia White, Senior Partnerships Manager at Twitter and explore viral mome
The Global Safety Podcast opens listeners’ eyes to the colossal safety challenges we face today. Presented by Tom Heap, this series for Lloyd’s Register Foundation aims to investigate the biggest safety issues facing the planet.The podcast is
‘Life On The Lines’ is a Greater Anglia podcast that invites listeners to take an audible journey among majestic coastlines, phenomenal wildlife, breathtaking cathedral cities and magical market towns. Along the way, Katharine Kerr – the podcas
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