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Matthew Brown
Skill UpClaimedEpisodes
Matthew Brown
Skill Up
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Very few (3%) buyers find salespeople “trustworthy.” Kwesi Graves, Sales Manager at LinkedIn, wants to change the perception of people in his profession. To do that, he champions a methodology called “buyer-first selling” for his team of reps.
In our recent 2021 Sales Enablement Report, we saw that 65% of sales teams that outperformed revenue targets in 2020 had a dedicated sales enablement team or function at their company.Chris Pope, Director of Sales at Crayon, also believes that
According to Bryan Elsesser, the former Sr. Director of Sales at Aircall, 71% of salespeople are fatigued this year. Fatigue is a difficult problem to address, especially on a team where metrics are so important, but it’s not impossible. After
Sales leadership is a difficult job in general. Especially in the middle of a pandemic. But at the end of the day, sales teams are still responsible for driving new revenue growth. So how should sales leaders approach 2021?Suzie Andrews, CEO o
Sales teams are getting access to more advanced analytics than ever before with improving technology. And what perfect timing for that tech to improve, because detailed and focused analytics are crucial for leading a remote sales team. Reliable
YouTube is the world’s second biggest search engine. So, there are two ways to think about search when it comes to YouTube.First, you need to figure out how to get your videos to rank higher in YouTube itself. Second, you need to think about
How do I get more views and subscriptions on my YouTube videos? Well, that’s a literal million-dollar question.Small changes can add up to big numbers. And more subscribers means more views, more views means more shares from YouTube, which me
If you’re managing a YouTube channel, then someone, somewhere, at some point, will ask the inevitable: How are you growing your audience?Engaging with your community is one of the best ways to grow your channel. It might not be the most direc
Getting people to your page is one thing. Getting them to watch end enjoy your videos is a whole other thing. And it all starts with being consistent.Once you've built that trust with your audience, look at how you can structure your and take
Understanding YouTube analytics is crucial for any business that wants to make the most of their channel. Analytics help you decide what content is resonating with your audience, see which videos don't receive full watch time, and gain deep ins
So you have your YouTube channel set up and ready to go. Look at you. But how can you make sure your channel and videos are really going to knock some statistical socks off?Optimizing your YouTube channel means looking at everything forms tit
What is the YouTube algorithm and how can I take advantage of it? You’ve asked yourself one or both of those questions, at some point, right?The best thing you can do is optimize for watch time. After that, treat YouTube like the SEO freight
YouTube is the second biggest search engine. Yet many companies only use YouTube to house videos for use on blogs, social media, or landing pages.In fact, only about 9% of US small businesses are using YouTube. So today, we're going to talk a
The future is unwritten. But our best glimpse into the future is often through people’s current behaviors. Andrew Delaney joins to talk about why he thinks conversations and user experience will be at the core of our collective social futures.
So you’ve set your strategy, created compelling content, and optimized paid. Excellent. But here’s the thing: Now that you have all these new data points rolling in, what about the reporting? Henry Franco joins to talk about which metrics are w
Organic social is important. It’s how you drive engagement and get people to see your content. But if you’re looking to really scaler those efforts, then it’s time to turn your attention to Facebook ads.Josh Chang joins to talk about how to r
Instagram might be known as the food, fashion, and famous locales app. But it’s also become one of the best places to drive awareness and purchase intent. Leslie Green joins to talk about the different types of content you should prioritize, wh
Employer branding is a lot of things.It’s photos on a website. It’s what people read about you from a quick Google search. It’s Glassdoor reviews. But creating a great employer brand is all about how you position your company as an amazing plac
Twitter’s audience, more than almost any platform, can feel like it’s all over the place. So how can you not only drive more meaningful conversations but also and build community with existing and potential customers?HubSpot’s Krystal Wu talk
Social media moves quickly. Trends come and go. But the question that always needs answering is simple: What makes a piece of content compelling?You need to create content that gets people talking, without losing sight of your company’s value
This season of Skill Up, we’re looking at social marketing. You want to always meet your customers where they already are. And it just so happens that over 30 billion users across all channels are on social, interacting with brands and communit
What makes conversational marketing great is when it’s super relevant to any given problem and gets visitors to where they want to go. The more contextual you make it, the better the experience.HubSpot’s resident bots guru Connor Cirillo join
With today’s empowered buyer, your best marketing channel is your existing customers. And when your customers succeed, it’s your best predictor for business growth. The world of marketing has shifted to word of mouth, and reviews are more imp
People aren’t static. They access your content from multiple devices on a number of different channels. And as their experience with your company grows, their needs and interests change. Yet most marketing still treats all these different custo
If you’re running a business and you want to increase your efficiency in closing those big ticket sales, then you should practice account-based marketing.ABM is a B2B strategy where marketing and sales work together to close big, complex deal
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