Gaby Bayona is a force in the bridal and modeling industries. The humble entrepreneur has been building her empire since her teens and is now the owner of multiple businesses. After starting out as a seamstress in her mom’s bridal business, Gab

Exploring the World of Sports Marketing with Shahob Mehr, Director of Content

Dec 13th, 2023 38m 56s

This year, it seems like every company is trying to get involved in sports. It had us wondering, is there really an increased interest in sports or is this a perceived growth we’re seeing on our own feeds? We brought in sports marketing expert

Predictions for 2024 Marketing Trends: Anti-Tech, Nostalgia & Campaigns with Mike and Mitzi Payne

Nov 29th, 2023 35m 27s

Subscribe to Arcade’s Newsletter, SCAN 👀 CLUB: https://www.arcadearcade.ca/scan-club Mitzi and Mike are back with another solo episode. This week, they’re talking through the top 3 news stories (signals) that they’re following. We break down w

Handling Tough Client Feedback & Finishing Strong in Q4 with Mike & Mitzi Payne

Nov 15th, 2023 49m 57s

It’s the most wonderful time of the year… Marketers hold their breath and pray the Facebook pixel was installed correctly. Hopefully this episode will breathe some levity into your week. We’re shaking things up a bit this week–taking some time

What It Takes to Become a Creative Director in 2024 with Katarina Terentieva

Nov 8th, 2023 50m 46s

Katarina (Kate) Terentieva went from studying International Relations, to building Tumblr blogs, to being a Partner and the Chief Creative Officer at Louder. Now, Louder invests in the world’s most competitive startups and helps them disrupt at

Gen Z Media Brand on the Future of Internet Culture with Lauren & Jordyn of Centennial World

Nov 1st, 2023 41m 51s

When Lauren Meisner and Jordyn Christensen noticed a gap in the market for influencer news that actually felt relevant, they decided they would be the ones to fill it. Now co-founders of Gen Z media brand, Centennial World, and popular podcast,

Mastering Your Mindset & Growing Through the Losses with Valentin Ozich of I Love Ugly

Oct 25th, 2023 59m 30s

Entrepreneurship is a rollercoaster of wins and losses. But what if we told you that viewing these losses as opportunities for growth could change everything? In this episode, we’re joined again by founder of I Love Ugly, Valentin Ozich, to hav

Intern Takeover! What Does It Take to be a Top Performer at an Agency? With Mike and Mitzi Payne, Partners at Arcade

Oct 18th, 2023 56m 47s

What if you could unlock the secret to bring a top performer at a marketing agency? That’s exactly what our 2023/2024 social media interns, Andrée Sonnenberg and Chamane Dizon, are looking to discover in this fascinating episode. Andrée and Cha

Mastering Email Marketing and SMS with Jimmy Kim, CEO at Sendlane

Oct 11th, 2023 47m 31s

Jimmy Kim, CEO and co-founder of Sendlane, is known for his expertise in email and SMS marketing. In this episode, he shares his incredible journey from working in the car industry to becoming a digital marketing powerhouse. He shares his top t

How to Create Better Video Content & Get Over Perfectionism with Natasha Pierre, Content Coach & Podcaster

Oct 4th, 2023 42m 2s

Do you struggle to create and release video content? If you aren’t at least dipping your toes into video, you’re falling behind. Half of all social media users prefer video over other types of content. 58% of viewers will watch an entire brand

Cooking with Babish, Matty Matheson and The Bear. How Made In Network Created the Buzziest Programming and How You Can Too

Sep 6th, 2023 1h 2m

[REPOST] Your brand is a whole lot more than the products or services you sell. Your brand is what you stand for, and establishing your core beliefs can help you stand apart from the rest, attract like-minded clients, and better serve your comm

Is AI Going to Replace Digital Marketers? A Conversation with AI Expert & Strategist, Maria Osipova

Aug 16th, 2023 43m 37s

Have you been wondering how AI will impact the future of digital marketing and content creation? In this episode we talk with Maria Osipova, CMO at Penny AI and one of the lead educators in Gigantic’s Generative AI course, to dissect the role A

Stop Fighting Algorithms & Take Back Your Power as a Creator with Cameron Uganec from The Leap

Aug 9th, 2023 37m 13s

Are you tired of feeling like your content is at the mercy of social media algorithms? Cameron Uganec, SVP & GM at Thinkific & The Leap, is trying to show creators a better way to monetize online. Cameron is a seasoned expert in building brands

What Is Your Brand’s Sound? Exploring Sonic Branding with Joe Belliotti and Rebecca Jolly

Aug 2nd, 2023 42m 48s

Ever wondered about the magic behind your favorite brand's unique sounds? Does your brand have a sound? Have you ever really considered it? Every time we add music to our social media videos, or sound effects, we start to build a sound ecosyste

Are Brand Deals Dead? What Brands and Creators Need to Know in 2023 with Sean Scott, The Partnership Expert

Jul 26th, 2023 38m 26s

Are brand deals dead? Is AI going to replace user-generated content? Should brands invest in creator partnerships? Where are the opportunities for creators to earn an income right now? In this episode, we sit down with Sean Scott, The Partnersh

Future-Proof Your Marketing Strategies: A Deep Dive Into Scanning with Alyssa Yuhas, Creative Director at Arcade

Jul 19th, 2023 46m 50s

Do you feel like you’re constantly chasing the tide of the digital marketing industry? Trends in the industry seem to move lightning fast and there’s no sign of it slowing down. We knew there had to be a better way. In this episode, we’re sitti

Tips from a YouTube Expert: How Creators Can Leverage the Channel, Repurpose Content & Grow with Latasha James

Jul 12th, 2023 36m 24s

Since 2005, YouTube has ebbed and flowed in popularity. Now, we're seeing people navigating to the platform in waves, asking for longer-form content. In 2021, YouTube saw enormous growth, with a 46% increase in revenue. Now, over 2.5 billion pe

How to Write Newsletters Your Subscribers Will Actually Open with Lia Haberman, Founder of ICYMI

Jul 5th, 2023 42m 56s

For years it felt like everyone was moving away from email marketing and newsletter and onto social media. However, with changes to platforms and algorithms, email has seen a resurgence this past year. Creators are flocking to platforms, like S

You Need to Start Looking at Your Agency as a Brand with Mitzi & Mike, Partners at Arcade

Jun 28th, 2023 51m 18s

** This episode is sponsored by ilovecreatives. Learn more about ilovecreatives' graphic design course, here: ilovecreatives.com/waves ** Five years ago, we joined forces to start Arcade – our answer to the industry’s saturation of generalist m

Mindset, Ambition and a Major Comeback with Valentin Ozich of I Love Ugly

Aug 24th, 2022 1h 7m

Back in 2008, up-and-coming artist, Valentin Ozich, started I Love Ugly out of his bedroom with zero experience in business or fashion. The brand experienced rapid growth, going from 0 to $10,000,000 in seven years. They had a flagship store in

Committing to Your Values As You Grow with Mary Young, Founder of MARY YOUNG Intimates

Aug 17th, 2022 46m 39s

Creator of her namesake intimates brand, Mary Young knew from a young age that fashion was her calling. Sure of her deep values of self-love and sustainability, Mary worked to build a brand that would stay true to these values even as it grew.

Creating Magical Brand Moments Using Story with Gina Gianatasio Michnowicz, CEO at The Craftsman Agency

Aug 10th, 2022 42m 33s

As the CEO and Chief Creative Office for The Craftsman Agency, Gina has worked with major entertainment brands like Disney to create buzz around new releases. For episode 56, we sit down with Gina to talk about the strategies and difficulties w

What Trends Teach Us About the Future of Brands with Alyssa Yuhas, Creative Director

Aug 3rd, 2022 1h 2m

After working in design for over a decade (with many notable accomplishments), Alyssa saw a way she could take her work to the next level. She returned to school and began studying a Masters of Design in strategic foresight and innovation. As a

STIL Classics Founder Marissa Cristina on Entrepreneurship, Organization & Taking the Reins on Life

Jul 6th, 2022 43m 55s

Entrepreneurship has always been in Marissa’s DNA. From a young age, she knew she wanted to pursue a career that felt like more than just a job. As life got busier, she needed a tool to help her stay organized but couldn’t find a planner to do

Rebranding and Future-Proofing Your Business, with Scout Shmygol of vitruvi

Jun 29th, 2022 43m 26s

In April of 2022, the design-forward home scenting company, vitruvi, made a bold move that shocked their followers; they archived their entire Instagram feed, leaving up only a 3-grid with the phrase, “change is in the air.” Their followers gue