Tribal Impact
B2B Social Growth: Presented By Tribal ImpactEpisodes
Episodes of B2B Social Growth
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Stories are 22x more memorable than facts. What stories are your employees' telling?Join Tribal Impact's Sarah Goodall and Dianne Henderson, Communications Manager, Social Media at Maximus, as they delve into employee storytelling and the power
Join Tribal Impact's Sarah Goodall and leading Talent authority Charu Malhotra, who'll be exploring how to build a compelling employer brand through inclusive culture-building. We’ll be deep-diving into these topics:How to bring culture to life
78% of individuals using social media for sales outperform their peers who do not engage in social selling (LinkedIn).Tribal Impact’s Sarah Goodall will be speaking to Paul Lewis, Head of Digital, Social Media Marketing & Sales Enablement at Pi
Tribal Impact’s Sarah Goodall will be speaking to Sandy Adam, global sales enablement senior manager at Quest Software, about the challenges of scaling a social selling program in the IT industry and how to overcome these. We’ll be covering:The
When employees share content, the content achieves a 200% higher click-through rate (CTR) than when the company shares it.Join Tribal Impact’s Justyna Brownbridge, who’ll be speaking to Purna Virji, Principal Consultant at LinkedIn and author o
Tribal Impact’s Sarah Goodall speaks to Vicki Saunders, Founder of The EVP Consultancy, about the intersection of Employee Value Proposition (EVP) and Employee Advocacy in modern business landscapes. We’ll be covering:Defining Employee Value P
Nearly half of Gen Z and Millennials post content about their employer on a weekly basis (Edelman). Join Tribal Impact's Sarah Goodall and Steven Brand, head of employer brand at EY, as they delve into the power of social media in shaping and a
80% of jobseekers look up the social media profiles of current staff when applying or even considering a position (Capitalize). Join Tribal Impact’s Sarah Goodall, and Jessica Tompkinson, Global Head of Communications & Corporate Affairs at Uni
Currently planning your 2024 marketing budget? You won’t want to miss this episode.Join Tribal Impact's Justyna Brownbridge and Rand Fishkin from SparkToro, who’ll be discussing why paid media took such a large part of 2023 marketing budgets an
75% of job seekers consider an employer’s brand before even applying for a job (LinkedIn).Join Tribal Impact's Sarah Goodall and Maria Dinu from Coca-Cola HBC, who’ll be discussing the link between employer branding, employee-generated content
Alexandra Fraysse, Channel Digital Engagement Manager at Henkel, will be discussing how a shared strategy with your channel partners can not only amplify your own social selling efforts, but bring joint success. Sarah Goodall, Anna Troidl and A
Thought leadership is one of the most effective tools an organisation can use to demonstrate its value to customers during a tough economy (Edelman). Join Tribal Impact's Sarah Goodall who’ll be talking to Ashley Faus from Atlassian about how
76% say they’re more likely to trust content shared by individuals over content shared by brands (Adweek).Join Tribal Impact’s Sarah Goodall, and Nada Alkutbi from IBM, who'll be discussing IBM's approach to employee advocacy and how it fits in
Content shared by employees gets 8X more engagement than content shared through branded channels.Join Tribal Impact’s Sarah Goodall, and Lucy Thorpe, who'll be discussing how sales and marketing can collaborate to create engaging stories to att
56% of professionals say an executive’s presence on social media positively influences their purchase decision.Join Tribal Impact’s Sarah Goodall, and David Perry from WSP, who'll be discussing the importance of leaders being visible on LinkedI
Leaders who use social media are trusted more than those who don't by a ratio of 6 to 1 (Brunswick).Join Tribal Impact’s Sarah Goodall and Charlotte Lander from Standard Chartered Bank, who'll be discussing the role of social media in building
Join Ignacio Lancuba de Caro from Generali, a leader within the insurance industry, who will be sharing how they turn agents into trusted social advisors. Ignacio is joined by Tribal Impact’s Justyna Brownbridge.You will learn:How to turn agent
In today's fast-paced business landscape, employee advocacy is quickly becoming a core part of how B2B companies go to market.However, rolling out a company-wide program can be daunting and there are several common barriers to success.Join Joe
Employees trust connected, digitally active leaders by a 3 to 1 ratio (Brunswick 2022). In today's world, having your senior leadership active and showing up on social media is essential. Join Tribal Impact's Sarah Winter and Sara Atkinson, EME
Join Tribal Impact's Sarah Goodall and Carole Scott, who'll be talking about the power of storytelling in B2B and how we enable employees to tell great stories.Topics covered will include:Why storytelling is just as important in B2BMeasuring co
According to LinkedIn, 76% of buyers are ready to have sales conversations on social media. Are your sales team ready to meet them there?Join Tribal Impact’s Sarah Goodall and Emmanuel Delvaux, former VP at MillerKnoll, who'll be sharing his ex
Join Tribal Impact’s Sarah Goodall, and Nuria Munoz, Head of Talent Sourcing, at Microsoft, who'll be sharing her experiences of using social media across Microsoft, Unilever, and Vodafone (to name a few!), to attract top talent and promote div
Companies with a successful employee advocacy program are 58% more likely to attract, and 20% more likely to retain, top talent. (LinkedIn)Join Tribal Impact's Justyna Brownbridge, and Anna Bertoldini, Global Head of Employer Branding at Nielse
Many enterprise firms are seeing the benefits of digitally enabling their workforce on social media.In this LinkedIn Live, Tribal Impact CEO Sarah Goodall will be joined by Kirsten Boileau, Learning Experience Partner from SAP, who will be shar
Almost 6 in 10 employees choose a workplace based on shared values (Edelman).Join Tribal Impact's Sarah Goodall, who spoke with Maya Tsankova, Global Employer Branding & Digital Communications Lead at Coca-Cola HBC, about the connection between
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