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Alex Stockdale
BrandologyEpisodes
Alex Stockdale
Brandology
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Episodes of Brandology
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I am celebrating reaching my 70th episode with a new mini-series called Brand DNA! I'm really excited to dive into this because we are exploring the strategic side of brand building, and how you can implement and apply this to your own business
Two months ago, I fell in love with this strawberry iced matcha. I had seen an influencer post a photo of their drink from Matcha Therapy here on the Gold Coast where I live. It was the most aesthetic drink I have ever seen in my life and the b
I have a different way of going about target audiences, and it has differed as I've moved through my business. Now I focus on more of the mental side. The feelings, thoughts and emotions that my ideal clients are going through, along with their
Stop playing small with your brand. And what I mean by this is, stop half-arsing it. This is going to be a tough love episode because I see way too many business owners who don't take their own brand and business seriously. At the end of the da
This is potentially controversial. Stop trying to be different. This goes for all business owners because your branding does not need to be totally different to everyone else. When I started designing, I was taught that your brand needs to be 1
No matter where you're at in your business journey and no matter where you're at in your branding journey, you're going to get something from this episode. Today I am talking all about how to become BFFs with your audience. Focusing on how we c
It's highly likely that you reading this are focusing primarily on building a business brand and not bringing in enough personal branding elements. It can feel quite scary to think about including this because for most of us, we didn't start ou
Taylor Swift was recently in Australia on her Eras Tour which lead me down a path of researching everything about her. I think that she is an incredible businesswoman and has got an entrepreneurial smart about her. After my deep dive over the l
A photo from three years ago popped up on my phone of my first ever logo for Haven Studio. It's wild to think back to that day because I remember it so clearly. I remember the determination coming over me to launch my business. I knew I would g
I am a big believer that your website is such a crucial part of the overall brand experience because it’s where most of your key information is housed and it's where your brand really starts to come to life. It's all very well and good to get y
Do you know your brand’s personality? Today we are diving into creating a character for your brand. If you were writing a script or planning out a TV show, movie or a book, you have your main character along with your cast of characters. When y
Today I have an episode for you that is all about becoming magnetic. If you are struggling to get clients or sales, but you know that your product or service is amazing, it's generally because your business is not magnetic. It is not magnetisin
Today I am chatting to my client Bree from April & Fritz. She is an event florist based in Melbourne who does weddings, funerals, private events, corporate events - the works. Her work is absolutely stunning and we worked together on almost eve
I have developed a new, and I personally think easier, way of coming up with your target audience and that’s what this episode is all about. It's not the method that I always used, but it’s what I now use for myself and with my clients as well.
Today I am here with a super juicy topic. Lately my Reels tab on Instagram has been inundated with videos all about faceless marketing and building a faceless brand that push for not ever showing your face or anything that can possibly identify
Today I want to share with you three ways to use storytelling in your brand. Messaging is one of the most important things when building your brand, so if you can't create compelling messaging that speaks to your people, they will not be able t
Every year the buying behaviour of our audience changes slightly. Whether it’s because of what is going on in the world or in our industry, there are always factors that impact buying behaviour. So today I am touching on three different things
I have officially coined 2024 as the year of the brand. Today’s episode is about how to put your brand front and centre this year and how you can improve, elevate and boost your brand to get bigger and better results. There is a huge rise at th
Today is a short and sweet episode because I wanted to have a little bit of a chat about what is changing in my business, Haven Studio, for 2024. I wanted to give you guys the rundown on what is coming, and what is changing, because there are a
I am three weeks into my Reels challenge on Instagram, where I post one every day, and it has confirmed something that I have always known - people don’t really care about you that much. It sounds harsh, but I get into more detail in today’s ep
Today’s episode is all about consistency and how that leads to confidence. My goal is for this to be a bit of a kick up the bum. What I will be talking about today is very important when it comes to building a brand, building your business and
In this episode I wanted to chat about my own business, specifically how I have turned Haven Studio into a multi six-figure business in two years. I want to show you that I'm walking the walk and not just all talk. This will help your business
To celebrate us nearing the end of 2023, I've put together a 3 week brand plan to help you step into 2024 feeling clear, confident and on top of your brand and how you're showing up. I feel like as the year goes on, as things get busier, it can
Today's episode is another goodie and is all about deep niching. This goes beyond the usual sort of niching, because to be completely honest with you, I'm not about niching in the sort of traditional way. Especially for service based businesses
Can you still have a brand that lets you be you, that is flexible and lets you still have fun? The answer is absolutely yes. Today we are diving deep into this because this is where I see a lot of designers and studios fall down. When your bran
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