Jay Ehret
Power to the Small Business | Branding / Marketing Plans & Ideas / Social Media / Customer Experience Design / Digital Marketing
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Jay Ehret
Power to the Small Business | Branding / Marketing Plans & Ideas / Social Media / Customer Experience Design / Digital MarketingEpisodes
Jay Ehret
Power to the Small Business | Branding / Marketing Plans & Ideas / Social Media / Customer Experience Design / Digital Marketing
Good podcast? Give it some love!
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Best Episodes of Power to the Small Business
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With only one chance to make a first impression, you're tempted to cram all of your product or services benefits into that small pitch. But instead of bragging, why not reel in your prospects with something unexpected, interesting, and creative
One goal of your marketing plan is to get people to have conversations about you. How do you earn word-of-mouth in the Age of Social Sharing and Connectivity? Special guest Andrea Goulet Ford joins us to earn customer conversations through bran
In Chapter 3 of The Marketing Plan Podcast we will consider the main character of the story the customer. Looking at most business models, we can see that the customer is a target. Something to be captured. Customers are often considered tra
Chapter 2: Four Questions to Create Your Brand StoryMy new show, The Marketing Plan Podcast focuses on transforming your business into the brand you've always dreamed it could be. In Chapter 2 of The Marketing Plan Podcast, I will guide you th
It's Time for a Transformation PlanThis is my new show, The Marketing Plan Podcast. It focuses on transforming your business into the brand you've always dreamed it could be. Power to the Small Business is no longer being produced. This feed
This podcast will reformatted and premier as a brand new show next week, April 24, 2014. But don't unsubscribe! I will post the new show in this feed for the first month so you can get a taste and see if you like it. It will be a focused, mark
If you meet ALL customer expectations, congratulations the customer considers that to be an average customer experience and they are only 42% likely to be a repeat customer and only 32% likely to recommend you to their friends and family.In t
Jason Falls of Social Media Explorer joins Jay to discuss the news that Facebook is ratcheting back the exposure of content posts from brand pages. Now, as few as 1-2% of your fans will actually see your posts organically.Jason Falls and Jay
This episode is about better brand communication. Do you feel like customers have a difficult time "getting it" about your business? Then you may have an explanation problem. Lee Lefever is the voice behind all the Common Craft videos that ch
Jay Ehret, Dean of Marketing Know-How at The Marketing Spot.com answers the most common marketing questions and gives advice and tips to small businesses on how to handle these marketing issues.Questions answered are:- How do I get my name
In this episode, how to used LinkedIn to market your business, network and directly go after business. Josh Turner, founder of LinkedSelling.com and LinkedUniversity.com joins host Jay Ehret to discuss beginning, intermediate, and advanced Lin
Responsive web design is the hot new trend in websites. In this episode of Power to the Small Business, web developer Cory Webb joins us to discuss the pros and cons of using responsive design for your site, or whether you should create a mobi
According to Denise Lee Yohn, there are seven principles, seven things, that a selective group of businesses do to make themselves a great brand. She lays out those seven principles in her new book: What Great Brands Do.Denise joins Jay Ehret
Flinging ads at a problem does not a marketer make, not in today's business world. That's the opinion of Gareth Kay as he joins host Jay Ehret for a discussion on radical marketing. What is radical marketing? What should be the role of a market
Brian Clark of GMD Studios mixes philosophy with experience design to create and amplify customer stories. The result is a powerful form of word of mouth that gives potential customers a vicarious taste of your business. Clark joins host Jay E
Search Engine Marketing is out topic on this episode of Power to the Small Business. John Gagnon of Bing Ads discusses both Bing Ads and dispenses search engine marketing advice, then Joe Kerschbaum of 3Q Digital compares Bing Ads to Google Ad
Word of mouth marketing is about passion, but not just the customer's. First, businesses must love their customers. Say what? John Moore and Geno Church from Brains on Fire, co-authors of The Passion Conversation, join host Jay Ehret to discus
Roger Dooley, author of Brainfluence, joins Jay Ehret to discuss neuromarketing and marketing tactics that just don't make sense. Get ready for some of your most cherished beliefs to be challenged. Trust your gut and market by shooting from th
Would you like to know the three most important steps to improving your business? Sorry, but you won't find them in this episode. What you will do, however, is start to examine your beliefs, and the desires and beliefs of your customers. Perha
Your customer is receiving the best-of-the-world customer experiences and they are judging you against those experiences. Your competition is not just your competition. It's time to exceptionalize your customer's experience. Lior Arussy, Presi
There's marketing prudence, and then there's marketing foolishness. In this episode of Power to the Small Business, Spike Jones of WCG joins host Jay Ehret to discuss how business get caught up in the wrong marketing. It's a fun, post-holiday l
Brand Advocacy and Word-of-Mouth MarketingAuthor and Social Media Marketing CEO Rob Fugetta joins host Jay Ehret to talk about your most powerful word-of-mouth marketing weapon: your brand advocates. In this episode you will learn a simple way
Business book expert Todd Sattersten joins host Jay Ehret to discuss the trends that are shaping the future of business books. Sattersten also gives his business book recommendations for entrepreneurs and shares how to find a good business book
Local search expert Mike Ramsey joins host Jay Ehret to discuss the shift in the top local search ranking factors. Local SEO continues to evolve and this years rankings have shifted significantly in some areas. Mike Ramsey of Nifty Marketing re
Conversion Scientist Brian Massey joins Jay Ehret to talk website conversion. How to convert website visitors into customers. He discusses conversion strategy for the five major patterns of business websites.Guest: Brian Massey, The Conversion
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