Having something worth saying in an email is important, but if no one opens it, it’s useless. What makes people opt to open – or delete an email? It’s the question we posted in this episode to Michelle Vroom of Vroom Communications. Her subje

Making Messages Resonate with Karen Friedman

Aug 10th, 2019 11m 15s

What a great episode for the times we’re living in! Karen Friedman, CEO of Karen Friedman Enterprises,” talk about how to make complicated messages resonate. As a former reporter for 6ABC in Philadelphia, and numerous places before that, Kare

Unusual Marketing & Advertising Ideas with Greg Star

Jul 22nd, 2019 12m 55s

The world is changing, and so is how we should be thinking about advertising and marketing. Greg Star is the epitome of “thinking outside the box!” His company, Carvertise, has harnessed the power of the gig economy and has the proof to match h

How Vendor-Agnostic Content Keeps You Top of Mind With Brynne Tillman

Jul 7th, 2019 12m 30s

In the third of our three episodes about using LinkedIn, Brynne Tillman, CEO of Social Sales Link, talks about what she’s termed “vendor agnostic content,” which connects perfectly to her first episode on changing your profile from a resume to

Part 2 of 3: Leveraging Your LinkedIn Contacts With Brynne Tilman

Jun 24th, 2019 12m 25s

LinkedIn is a social channel with more opportunity than most users can imagine. In these second of three episodes with LinkedIn expert Brynne Tillman, you’ll hear about new ways to leverage your LinkedIn contacts. Among the insights Brynne sh

Part 1 of 3: Changing Your LinkedIn Profile from a Resume to a Resource With Brynne Tilman

Jun 5th, 2019 13m 25s

The topic of “LinkedIn” can be a podcast in and of itself (and I believe it is!), but we’re doing a deep-ish dive into the social tool in a three-part series with Brynne Tillman of Social Sales Link. This episode is about changing your Linked

You Never Have a Second Chance to Make a First Impression With Shelly O'Donovan

May 28th, 2019 12m 33s

Have you ever considered the importance of your non-verbal communication? How’s your handshake? Do you make eye contact consistently? How do you use your cell phone in a meeting? Shelly O’Donovan, founder of Authentic Influence Group, shares

Nuances of Marketing a Destination With Ed Harris

May 9th, 2019 14m 9s

With a background in marketing consumer products from some of the most well-known brands in the country, Ed now serves as the Chief Marketing Officer for the Valley Forge Tourism & Convention Board. It was quite a switch leaving the world Under

The Importance of Relationships in Media Relations With Alissa Kaplan Michaels

Apr 22nd, 2019 14m 4s

Alissa Kaplan Michaels is a top-notch media pitcher. Have a story – a good story – you need pitched to national publication or media outlet? She’s your gal. On this episode, Alissa shares the secrets of why relationships matter when it comes

Marketing Challenges for Non-Profits With Matt Hugg

Apr 4th, 2019 15m 55s

Matt Hugg knows marketing and Matt Hugg knows non-profits, and the combination of that expertise has brought him to where he is today, sharing all of the knowledge with that community at his site. In addition to the robust library of resources

Communicating in the Digital Age: Effectively Incorporating Social Media in Your Marketing With Paul Koulogeorge

Mar 15th, 2019 13m 5s

This is the third of a three-part series about communicating in the digital age. The first was about using a communications audit to better understand your audiences. The second focused on how to communicate differently with different generatio

Communicating in the Digital Age: Communicating with Millennials, Gen X, or Whatever We’re Up To! With With Paul Koulogeorge

Mar 8th, 2019 11m 3s

This episode is the second in a three-part series about communicating in the digital age. The first was about using a communications audit to better understand your audiences. This one is about how we slice and dice different generations and th

Communicating in the Digital Age: Knowing Your Audience & the Benefits of a Communications Audit With Paul Koulogeorge

Mar 1st, 2019 13m 26s

This 10-minute episode is the first in a three-part series about communicating in the digital age. This one is about really knowing your audience, which is the first part of any marketing or communications plan. It does a deep-ish dive into the

Purpose-Driven Businesses With Kelly Stewart

Feb 14th, 2019 13m 34s

You might be wondering why a podcast about marketing has an episode about purpose-driven businesses. There’s magic to why we should, as business-owners, do things to be intentionally good, not just for our customers, but for our vendors and our

Is it time? Coaching, Mentoring, & Advising With Eileen Wainwright

Feb 1st, 2019 17m 24s

Do any of your colleagues work with a business coach or an advisor? Do you really understand the value a coach can bring to your business or organization? This episode is for anyone who is thinking about possibly exploring the world of coachi

The ABC’s of Facebook Ads (Part 3 of 3) With Angela Pointon

Jan 18th, 2019 13m 25s

This is the third episode in a three-part series on Facebook ads. Episode 107 was a basic overview of Facebook ads, Episode 108 focused on List Building with Facebook ads, and this episode deals with targeting using both Facebook and Instagra

The ABC’s of Facebook Ads (Part 2 of 3) With Angela Pointon

Jan 10th, 2019 12m 25s

This episode is part two in a three-part series on Facebook ads. In episode 107, we did a high-level overview of Facebook ads, and on this episode, we dig into List Building with Facebook Ads. The third in the series will be about targeting wit

The ABC’s of Facebook Ads (Part 1 of 3) With Angela Pointon

Dec 31st, 2018 11m 23s

Ah, Facebook ads! So much to know and so little time! Because there is so darn much to know, we’re doing a three-part series with Angela Pointon of Hand Select Your Clients, a firm that works with business owners to generate leads, plan content

How “Google it!” Changed Marketing With Jamie Gosweiler

Dec 15th, 2018 11m 16s

Jamie Gosweiler, an expert in online marketing, joins us as we dip into the world of digital marketing and its subset, inbound marketing. On this episode we discuss -- The definition of inbound marketing and how it related to the larger world o

So You Want to Start a Podcast?!?

Dec 7th, 2018 11m

Podcasts are hot! Everyone and their mother seem to be getting in on the act – and I’m no exception. Podcasts are a great way to share thoughts, cross market with guests, and add content to your website to generate more traffic. Listen to Tob

Paying it Forward: Why Giving Back Matters

Nov 21st, 2018 12m 8s

This episode is a little different, because it’s not about marketing communications tools, Google Ad Words, or anything that you might think of as being strictly business-related. But it really is. Larry Altman, a seasoned executive from bo

“Say Cheese!” It’s Your Headshot!

Nov 8th, 2018 17m 30s

Patrick Snook, our resident Brit, is the expert on this episode. His work speaks for itself, yet you’ll hear directly from him – in his own gentle way – how he puts his subjects at ease. Hiring the right photographer for your head shots – or an

Opening the Faucet with Google AdWords

Oct 26th, 2018 16m 26s

If you want to start learning about Google Ad Words, this is the episode is for you. We talk with Niki Fielding, Founder and President of Digital Brand Consulting (DBE), a Google Premier Partner. (She knows her stuff!) Give us ten minutes an

Prove It! Podcast: Opening the Faucet with Google AdWords

Oct 26th, 2018 16m 26s

Getting to Know You: The Importance of Personas with Kerry Trueman

Oct 13th, 2018 11m 2s

If you haven’t heard the term “personas” thrown around, you might want to listen to this episode. Personas are what we’re developing today to really target very specific customer traits. Kerry Trueman, of Albert Communications and Anara Design,