Ross' Guest Appearances

Today Dave Jacks from the School of Podcasting and Jim Collison from the Average Guy Network take a look back at the year in podcasting. Just using stats to gauge your show might not be a good strategy. 4:15 Taking phones calls on a live podcast ( callinstudio.com) 11:00 Biggest Surprises of 2019 26:00 Most overused phrase in podcasting 32:30 Ross's great predictions post ( check it out it's amazing). 41:00 Thanks to our Awesome Supporters 43:00 How to get back into podcasting 44:10 Behind the scenes of the monster predictions post with Ross Brand Thanks to the Awesome Supporters Become a supporter and get access to the video and bonus content as well as private brainstorming sessions.  Join Today

Live Stream Everywhere with Ross Brand! This week I had the chance to sit down with Ross Brand Questions Answered Jeffrey Bradbury How do you create a script for students when they are learning to broadcast? Anita Sonya · 10:58 Is it OK to create podcast and call it … radio?  I saw some people call their podcast streaming as a radio program without being on radio. It’s interesting. Tim Brien · 22:46 Instead of who am I to be doing xyz, we should ask ourselves why not me and more.. Connect with Ross Brand www.livestreamuniverse.com This episode is brought to you by PodBean. Join our facebook group: IndiePodCon.com/group Register today and get 10% off your Indie Pod Con 2020 ticket with offer code: ipp Shop for your favorite podcaster swag: IndiePodCon.com/shop Episode 49 The post Livestreaming for Podcasts with Ross Brand appeared first on Independent Podcast Conference.

Video livestreaming expert Ross Brand joins us to talk about how livestreaming can work for podcasters. You can find his content at livestreamuniverse.com and on the major social media platforms! Thanks Ross!

Ross Brand is a former radio broadcaster and a “pioneer” in the field of internet livestreaming. Klout ranked him as the number #1 livestreaming expert to follow on social media and Switcher Studio considers him an expert in live video production.  Through his business Livestream Universe, he helps other brands and entrepreneurs get their own livestreams off the ground while impressing how the medium is an unparalleled networking tool.  In this episode, Ross discusses how he made the transition from traditional radio broadcasting to web livestreaming, gives you the low-down on how you can get a livestream setup of your own going, and makes the case for why entrepreneurs should go all in on it. The Finer Details of This Episode: What it was like going live the first time for Ross and how he gradually became less camera-shy over time. Ross’ advice for getting your audio to sound crisp and clean—and why you should invest in a good set of headphones. The differences between condenser and dynamic microphones and what each means for your recording setup. Some microphones to consider: Audio-Technica ATR2100-USB Dynamic, Samson Q2U Handheld Dynamic USB How Ross got into broadcasting to begin with and why he views it as a way to build new relationships. Ross pitches the value of livestreaming to entrepreneurs and marketers who may be listening to this episode. What you can do to engender relationships and networking via livestreaming. Why Ross prefers livestreaming to more traditional radio broadcasting work—and why it takes more work than you may think. The reason Ross believes branding plays a more instrumental role in getting your small business off the ground than selling. Quotes: “The heart of the content is really in the conversation.” “It’s not as important how many people show up as can it help you convert more leads.” “There are all these different ways you can use livestreaming that can give you a competitive advantage versus those who aren’t using it yet.” Guest Links:Livestream Universe - http://livestreamuniverse.com/ Livestream Deals - https://livestreamdeals.com/ Visit Brandon’s website at www.BrandsOnBrandsOnBrands.com Join the Brand Growth Community on Facebook at www.brandonbrands.com/fb And please leave a rating and review on iTunes!

https://www.facebook.com/superjoepardo/videos/677802092632618/ Announcing 234 Threads: Limited Edition Entrepreneur Apparel That Helps Homeless Start Businesses I wanted to do something a little different with this episode to announce a brand new venture I am launching 234 Threads. In this episode, I brought in 3 guests to discuss, ask questions and brainstorm up some ideas for this new business I am launching on June 30, 2019, at 8 PM EST. Staci Greenberg – http://interioranddesignllc.com Eric Hunley – Unstructured Podcast Ross Brand – Live Stream Universe Join all four of us at the Mid-Atlantic Podcast Conference this year in Atlantic City, NJ! Save 15% off your Plus or Premium MAPCON ticket with promo code: mapcon5 www.MidAtlanticPodcast.com/register MidAtlantic Podcast Conference Want help getting your business ready for massive growth? I have been working with business owners for over ten years and can help you design and implement the best plans to help you. Fill out the form below and I will reach out to you within 24 hours to schedule a call to find out learn more about you and your business’ needs. 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You can start a podcast on any budget but some want all the latest and greatest gear. How much did you spend on your first podcast setup and did that investment grow over time or did you jump in headfirst and spend like you weren't planning on needing any more gear? Join Ray, Dave, Daniel, Alex Knight, and Ross Brand to discuss podcast gear and podcasting news of the week. You can subscribe to the episode mailing list to get new Rounds delivered to your inbox automatically. Articles discussed: Podcasting revolutionized by Aussie company RODE – RODECaster Pro mixer does it all Introducing Anchor Sponsorships, the podcast advertising platform for everyone Labels Sue PokerNews over Copyright-Infringing Tracks in Podcasts Sign up, if you'd like to appear on a future Round. Thanks and I can't wait to see you at the Roundtable! Subscribe to Podcasters' Roundtable on YouTube and use the bell icon to set notifications so that you know when we're live!

Many agents fear getting on camera, not to mention live videos where there’s plenty of room for mistakes. Do mistakes make you look more human and approachable? What type of topics should you choose to speak about on video? Why is it important to have a call-to-action in your videos? In this episode, Ross Brand talks about how you can use live video to engage with your audience. Live streaming takes video to the next level because people can actually communicate with you through a live chat. -Ross Brand Three Things We Learned Timeless content is easier to monetize When you talk about topics that will remain the same even a year from now, you’re more likely to generate leads than when speaking about real estate trends. An excellent way to find evergreen topics for your live videos is to take a look at popular blog posts and put your own spin on them. Add a call-to-action at the end of the video Your viewers don’t want to feel like you’re selling to them, but they do want to find out what you do for a living. A good way to mention your real estate business is to put a call-to-action at the end of the video and let people know you’re available. You might not get warm leads right away, but after you build trust, your viewers will think of you when they need to buy or sell a property. Focus on the lifestyle people have in certain areas, not about the listing Most agents choose to use live videos for listings, but only a very small percentage of your audience is interested in buying a house right now. Instead of focusing on a a very niche audience, you can expand it by talking about the lifestyle in the neighborhoods where you’re active. For example, you speak about fun things to do during the weekend or the best restaurants in the area.   Don’t just recycle content on social media. When you re-post your live stream on social media, the content has a relatively short shelf life. Create a website or a social media page where people can browse through your videos and interact with your content. This way, your content is easier to find and will serve your branding efforts months and maybe even years after it was published the first time. Guest Bio Ross Brand is a livestream strategist, podcast host, speaker, and On-AIR personality. He was named the number #1 Live Streaming Expert by Klout and was selected as one of the “5 Live Video Experts to Follow” by Switcher Studio. In the present, Ross creates content for podcasts and Alexa Flash Briefings and is the founder of Livestream Universe. You can find out more about him here.

My guest is Ross Brand from LivestreamUniverse.com! We discussed podcasting, Livestreaming, equipment and tons more. Enjoy listening! Ross's audio equipment: Primary Studio Mic - Shure SM7B (Had compared RE20, SM7B, PR40 & RE27 in B&H mic room before deciding on SM7B) Primary Reporter Mic - Electro-voice RE50, Omni, Backup/Guest Mic - Samson Q2u Primary Audio Interface/Mixer/ Recorder - Sound Devices MixPre-3 Backup Studio Audio Interface - Audient iD14 Secondary Studio/iOS Audio Interface - Shure MVi (I have a two interface setup that enables me to get both myself and guest's audio on Instagram Live while also livestreaming to FB Live with no additional mics needed) Mobile Audio Interface - iRig Pre Headphones: Sennheiser HD280Pro, closed back Computer - 15" MacBook Pro (mid 2015) Mobile: iPhone 7 DAW: Screenflow (I know, I know...) - boosts level in places, Auphonic sometimes Likes and uses the Spreaker web player, chapters, Ross's video equipment: Webcam - Logitech C922x Camcorder - Canon Vixia R800 Capture Card - Magewell Software - BeLive (for Facebook Live) Software - Wirecast Studio (switcher, encoding, streaming, recording, live production) Hardware Encoder - LiveU Solo (cellular streaming from remote, bandwidth challenged locations without computer) Ross's post-production workflow: (mixing, software, effects processing, editing, mastering, etc.) Record in MixPre-3 as wave file on SD card and edit in Screenflow Edit out any gaps, edit out the worst "ums" "and uhs" and occasionally a segment that detracts from the overall conversation Boost softer or lower louder areas to make overall volume more consistent Record into and outro Add music tracks Check volume levels again Export final mix as m4a Upload to Auphonic and use default settings Download mp3 from Auphonic Thank you for hanging out with us, Ross! DID YOU KNOW........We exist for the purpose of helping you, so please comment below with any questions or remarks. Thanks for listening! Want to Start a Business or Have a Career as a Podcast Producer/Engineer? Listen and Subscribe in Apple Podcasts, Spotify, Google Podcasts, iHeart Radio, Stitcher, TuneIn Radio, Android, RSS

People do business with people whether it is in a B2B or B2C environment. As humans, we like to deal with people whom we like, trust, and find credible.  As a business owner, this is the perspective you must keep in mind when implementing a digital marketing strategy. And, there is a powerful tool you can use to help build your credibility and have an audience put their trust in you.  Livestreaming gives every business an opportunity to present themselves live in front of an audience and allow prospects, customers and brand advocates some human connection and interaction. Discover how you can use livestreaming to build trust and credibility in this episode. In this Episode: The many ways to use livestreaming to establish your credibility and build trust How keeping promises and offering only what you can actually deliver helps establish your credibility How consistency is important in doing livestreams that are regularly scheduled especially when you’re just starting How to get started with your first livestream and how to deal with content with the right intro/outro and some scripting How talking about your passion or something you care about is a good topic of choice  How doing interview livestreams with guests is a good training ground to build confidence Different interviews you can do for your livestream How to repurpose and distribute livestream content The importance of having a Facebook business page for livestreaming and other purposes How to prepare for a livestream but still be flexible during the livestream itself How to deal with technical issues and other challenges during a livestream How to select the best interviewees for your type of audience How expensive equipment is not the end all for a great livestream How to choose the right equipment such as microphones How to set up your background How audio is the most important aspect of your livestream

Live streaming has garnered a lot of attention of late because of its ability to attract subscribers and potential clients. Although some have been very successful in making it work for their business, not everyone can earn from it directly - and this is not a bad thing because there are other paths you can take as a business owner to help you maximize various live streaming benefits.  Certainly, you can go ahead and sell products to monetize live streaming. But like most successful live streamers, you can also opt to use live streams to build long-term relationships with clients. Re-purposing your live stream content to create an online portfolio is likewise a smart move toward solidifying your digital footprint. Whichever way you choose, when done right, there is no doubt that you can take advantage of live streaming to grow your business.  In this Episode: How Ross loves featuring live streamers, learning from them and getting to know live stream personalities The 3 paths by which live streaming can be used to get direct earnings or foster relationships with customers How simple selling can be done via live streams How to build relationships or build your personal brand using live streaming  How to repurpose live stream content to your blogs, YouTube channel, Twitter, or LinkedIn, through the portfolio method How to deal with challenges like having no or few audience members or not knowing what to talk about in your live stream The importance of developing a live streaming skill set today for its huge future potential How to deal with the fear of live streaming especially for first-timers The basic tools to get started with live streaming using what you already have Ross’ red carpet experience at Mario Armstrong’s Never Settle Show

Today I have my friend Ross Brand on to discuss live streaming in 2018, along with other social media thoughts.

Today is Part 3 of 3 Social Media Mini-Series Special Guest: Ross Brand from LivestreamUniverse.com Episode Summary: What is Facebook Live? How do you use it? What type of Facebook Lives can you create if you are a personal brand, content creator or small business?

Today is Part 2 of 3 Social Media Mini-Series Special Guest: Ross Brand from LivestreamUniverse.com Episode Summary: Is Twitter still relevant for content creators and personal brands in 2018 and if so, why? Do you recommend sharing content from all other social media channels and is there any best practices to follow? Can you explain the etiquette of liking posts, retweeting and sharing tweets?

Today is Part 1 of 3 Social Media Mini-Series Special Guest: Ross Brand from LivestreamUniverse.com Episode Summary: What is LinkedIn? Why should content creators be on LinkedIn in 2018? Where do you start? What is most important? What type of content should you create? How often should you post on LinkedIn?

Ross Brand joins us in this episode to talk about ways your coaching/consulting business can leverage live video to get an edge on your competitors. B E C O M E  A  B O V  I N S I D E R: http://thebusinessofvideopodcast.com S H O W  S P O N S O R: https://vidsummit.com/   WHERE DO YOU START WHEN YOU WANT TO CREATE A SHOW? Some who start on mobile may develop some BAD HABITS. Start off with interviews so you are not alone trying to figure out what to say. You can bring on experts to build up interest and a following, you can even bring on customers to talk about their experiences. You learn to listen and the best questions come from something your guest says and not what you planned. WHAT IS THE DIFFERENCE BETWEEN A SHOW AND PROMOTING YOUR BUSINESS? There are 3 paths to making money with your show.     #1: You can get on and directly sell your products/services     #2: You provide value, have a conversation, and build a       relationship             relationship with your followers/clients.     #3: The most effective is the portfolio method. How people can find out more about you.            find out more about you. People really should put more time into method #3. This is how people will find out if you are a great match for them. The value of going live, you can show you know what you are talking about and show you are passionate about it. You show you can react in real time to things. Need to learn how to repurpose your live show to get others to find you on replays. You do not need to break through the noise and get thousands of views if that one view is that customer you are looking for, it was effective. WHERE IS YOUR CALL TO ACTION? With BeLive, you can put your call to action in the lower third, and you do not always have to even mention it. Have different call to actions throughout your broadcast. Coaches and consultants have many ways during a broadcast to demonstrate how they can impact their clients. You need to position your broadcast, even if you got very little viewers.  REPURPOSE, REPURPOSE, REPURPOSE!!! HOW DO YOU KNOW WHAT TO SAY WHEN ON CAMERA? There is nothing wrong with just going on and introducing yourself your first time going live. Talk a bit about yourself and wrap it up quick, and as you do more shows go longer and longer. You start getting into your content more and delivering it to your viewers. If you are new to live broadcasting, script what you want to say in the beginning and end. Have notes and build off of that. DO NOT wait for more people to join!!! HOW DO YOU BALANCE YOUR SHOW BETWEEN LIVE VIEWERS AND REPLAY VIEWERS? Pick which one you will prioritize. But for the replay viewers, your audio becomes important. For your live audience, put their comments up on the screen. WHAT ARE SOME OF THE BEST LIVE STREAMING TOOLS? BeLive.tv Get a good microphone, don't forget about the replay viewers! Have some headphones to keep out the noise. DO YOU WAIT TO REPOST AND REPURPOSE YOUR CONTENT? Try to drive people to Facebook 24 to 48 hours, but after that, it does not really matter. It is not a huge game changer.  

I have a confession to make. I was SUPER hesitant to jump into live streaming. For a few reasons. The first reason was that I would have to "get ready", as in, do my hair & makeup every day (O.K., technically I don't have to do that. I get that most people really don't care if what you look like if the content is good, but this was my hang up). Another reason was that I didn't want to just jump on at talk at people.  I wanted to have a strategy, plan it a bit, and make sure I had some time to promote the live stream. When I did jump in I got results INSTANTLY. I was floored by the engagement, the number of people that showed up (more than normally show up for a webinar), and the traffic to my live stream post after the event (I pull the videos into my site with Simple Social Press and write a post along with the video. The bonus with using Simple Social Press is that it also pulls the Facebook comments into the site as blog comments, which is awesome). I knew I wanted to have someone on the show to talk about live streaming and after seeing Ross Brand everywhere, I knew I wanted to connect with him. We recorded this a few months ago and things have just gotten bigger (and better) since we first connected. Questions I Asked Ross Can you share a little bit about your background and how you got into live streaming & broadcasting? What is your current business? What are some of the things people are doing with live streaming? How are people monetizing live streaming? Why do you think people are so hesitant to get into live streaming? Who are some of the people that you see doing live streaming well? What You're Going to Learn The three different ways people are monetizing live streaming How Mario Armstrong, of the 'Never Settle Show' is using live streaming to grow his brand What differentiates live streaming from T.V. The technical basics you need to get into live streaming The power of finding the right platform for your audience Why you should look at live streaming as a content strategy Where to Connect with Ross Website | Facebook | Twitter

Listen Mobile: Jim Collison  https://twitter.com/jcollison is joined by Ross Brand from http://livestreamuniverse.com/ for show #286 of Home Gadget Geeks brought to you by the Average Guy Network, part of http://thegeeksnetwork.com […]