Technology is an indispensable word in our dictionary today. With the dynamic environment it has become a key differentiator, introducing efficiency and scalability of innovations. Every advancement in technology helps organisations level up th

The Business of Communication: Lulu Raghavan

May 13th, 2020 44m 3s

Brands have been the pinnacle of our daily life for as long as we can remember. We interact with them in every aspect of our life. Not only do they reflect the visual identity of the company, but they also reflect the values & the mission. To u

Transforming Experiences for the Future : Alok Nandi

May 5th, 2020 28m 3s

User experience has become a critical point of discussion in board rooms, & why not, it is where the customer is interacting with the products or services today. It has completely transformed the consumer consumption, interaction & usage patter

Supporting Startup Design Studio of September with Mohit Yadav (Wolffkraft)

Sep 22nd, 2021 25m 14s

As the market has moved towards an experience economy, the demand for innovative, experiential solutions is rising rapidly. To keep up with the market demand, a design thinking mindset is crucial. It enables designers to understand the complexi

Enduring Emotions in Brand Strategy with Ashwani Kumar

Sep 15th, 2021 45m 50s

In a competitive market, every business aims to develop innovative products and experiences that fulfil the needs of the market, users, and all the other stakeholders. However, keeping up with the dynamic demands of the users and leading a team

Pioneering Universal Experiences with Arin Bhowmick

Sep 8th, 2021 54m 2s

As designers, asking thought-provoking questions to the stakeholders can significantly impact the success of the product. It can be vital in understanding the problem that needs to be solved in alignment with its business goals. These interacti

Deeper into Design with Sumit Singh

Sep 1st, 2021 48m 26s

Any organization aims to create innovative products that can fulfil users' needs accompanied by consistent and personalized experiences. But with the advent of modern technology and digitization, users have become more aware, and their needs an

Designing for Dynamic Demands with Atul Apte

Aug 25th, 2021 53m 53s

The fashion industry has seen massive changes throughout the years and has a customer base that is constantly increasing. With not one but multiple channels to keep track of, designers also need to keep an eye out for new trends to create excit

Supporting Startup Design Studio of July with Arnav Agarwal (Embed Design)

Aug 21st, 2021 23m 4s

User experience design is a constantly evolving domain that is primarily shaped by customer requirements. Understanding the problem from the user's perspective by empathizing with them and involving them in the design process can provide valuab

Designing for Growth and Goodness with Nitin Sethi

Aug 18th, 2021 44m 9s

Maintaining market share is becoming increasingly difficult in a highly volatile field such as design, where customer expectations keep changing constantly. With the advent of digital transformation, businesses are evolving and adapting to the

Innovation: The Art and Science of the Possible with Lijo Joseph

Aug 10th, 2021 43m 16s

When it comes to problem-solving, the first step has to be acquiring a deep understanding of the problem from every perspective and understanding the user's needs and demands. It can help designers craft successful and innovative products that

Design Thinking: Innovation and Beyond with Sourav Sarkar

Aug 3rd, 2021 45m 26s

Every designer aims to craft products or experiences that cater to the evolving and expanding market. But to deliver well-rounded products and consistent experiences to such a diverse audience, designers need a thorough understanding of the mar

The DNA of Design with Mayur Chaudhary

Jul 28th, 2021 47m 10s

Every company aims to take on a design challenge and create a successful product that can be inclusive and accessible to all its users. But managing a team of designers and aligning their mindsets to achieve that single goal needs an empathetic

Striving Towards Perfection by Design with Kadambari Sahu

Jul 21st, 2021 52m 36s

A service design approach can help designers gain a deep and detailed understanding of the system as a whole and all the different levels of operation. Each stakeholder in a system is interconnected and works together to provide a seamless and

Supporting Startup Design Studio of June with Samyadeep De and Kaushik Saha

Jul 17th, 2021 30m 3s

When it comes to creating value for a product or a company, being distinct, relevant and consistent in terms of brand projection is important. This can be attained with the help of a strong branding strategy aligned with the business goals of t

Design: Certainty in Uncertainty with Ayan Pal

Jul 14th, 2021 44m 36s

In the midst of a highly competitive and volatile marketplace, brands need to efficiently carve out their way to keep up with the trends and create relevant solutions. To achieve this, every brand aims to create an adaptable brand strategy that

Design Thinking: Innovate, Integrate, Impact with Dipankar Mukherjee

Jul 7th, 2021 46m 30s

A passion for problem solving can drive designers to create innovative solutions for even the most complex problems. Having a design thinking mindset and the ability to adapt according to the problems as well as the ability to consistently lear

The Business Enabler : Design with Blessen Philip

Jun 29th, 2021 44m 50s

A deep understanding of customer needs can help designers in creating successful and meaningful design solutions. With a positive experience, these solutions can also help in improving the lives of customers. It can affect the business value of

The Business Enabler: Design with Blessen Philip

Jun 29th, 2021 47m 3s

From Depth of Design to Breadth of Business with Victor Ong

Jun 23rd, 2021 44m 51s

A meaningful solution with an effortless user experience can help businesses survive in a disruptive marketplace. However, a carefully constructed business model with a design mindset is also necessary for concepts to stay. It helps take an ide

Designing Experience for Services with Manali Mitra

Jun 16th, 2021 42m 57s

Design has the ability to not only contribute but amplify the customer experience provided by a service. Observing customer interactions can give valuable insights into the mindset of the users. With a strong understanding of the user behaviour

Design-First Approach in Business with Suhas Bendre

Jun 9th, 2021 43m 41s

In-depth knowledge of a problem and a deep understanding of the user's needs and desires can help designers create a better product strategy and roadmap. The right strategy can take an idea from concept to scalable new business while also ensur

Safe Fail and Fail Safe with Anirudh Natuu

Jun 2nd, 2021 42m 17s

Designers have the means to shift human behaviour to complex problems and make a significant impact on the lifestyle of the consumers by creating unique solutions. Simultaneously, empathizing with the users and understanding their needs and des

The Missing Piece: Market Research with Manjari Dwivedi

May 26th, 2021 36m 49s

Nowadays, every designer aims to capture the user’s attention by providing meaningful and effective solutions to problems; and the first step to do so is user research. Understanding the behaviour of the users and the environment around them ca

Designing Beyond Frameworks with Ashok Shetty

May 19th, 2021 40m 45s

A deep understanding of the user base is required for creating an inclusive solution that also simplifies the customer's lifestyle. With an in-depth knowledge of the ecosystem and the context of use, designers can create seamless and unified ex