Nick Lawson & Rich Franklin
The Inches: A Podcast About Sports Sponsorship
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Nick Lawson & Rich Franklin
The Inches: A Podcast About Sports SponsorshipEpisodes
Nick Lawson & Rich Franklin
The Inches: A Podcast About Sports Sponsorship
Good podcast? Give it some love!
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Episodes of The Inches
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We've all been there. You went into the pitch with a great plan, a great package, and a great feeling this will be a win with a new prospect.And then, it falls flat. You get those stares, frowns, and bewildered looks throughout the presentation
When we are in season and have full stadiums is normally when sponsors are looking to reach our fans. It's where most of our sponsorship inventory lives.But what about the off-season? How can we maximize our revenue with off-season events WHILE
You want to work in sponsorships...but the problem is you have been working in another industry for the last 5 years.So how do you make the jump into the industry if you don't have any direct sports sponsorship experience?In this episode, we di
With this year's NCAA WBB March Madness, we are seeing the exciting sports and players getting the distribution and attention they deserve. The result is an explosion in viewership rates and popularity.So how will this affect the sponsorship in
Recaps are a part of life in sponsorships. Your sponsors paid you money for a service, now it's time to show them the results & value.But are you doing recaps in a way that builds confidence and future business?In this episode of The Inches, we
We've all heard the term in sponsorship, Logo Slap....It's a vivid term used to describe simply putting a sponsor logo on an asset and calling it a day, hoping fans will notice it in the stadium.Brands hate it. So why is it so prevalent in our
When you're in the sponsorship world for long enough, you will have some great days that make you proud, and some worst days that have you rethinking this industry.So what have our best & worst times been?In this episode, we dive into moments i
Love this episode each year, and 2024 SB brought some interesting items and trends.On this episode of The Inches, we dive into how RIch & I saw the Super Bowl this year from a Sponsorship lens.--The Inches Podcast is a podcast that looks at spo
We've all had them. Sometimes great clients will turn into problem ones quickly. It is always on us in sponsorships to help guide them through the tough positions they sometimes put us in.But how can we specifically do that for each type of dif
You did it. You closed that prospect. Now they are a bonafide sponsor of your team. The work is over now...right?Nope. In partnerships, it is critical to stay connected with them throughout the year if we want a shot at keeping their business.B
Research in sales is key. We can't go into a pitch with little to no understanding of our prospect's business or vision.But how much is too much research? When does it become overkill?We dive into a listener's question to answer how to think ab
New Year's Resolutions are a funny thing. While a great way to reset the year, we also somewhat look to predict what is important to us for the upcoming year.So what about sponsorship in 2024?Here are our biggest resolutions for 2024 that your
In sponsorships, our job is to generate revenue for our organization through the value we bring to brands.Long-term contracts help us guarantee that revenue across multiple.But how can we drive more long-term contracts with our sponsors? Even b
If we can't understand what a sponsor is measuring us on, how can we expect to drive results for them?Many times though, they won't come out with it. We have to be able to drive the full picture of their expectations for the partnership out of
Trade & in-kind is a part of sponsorship life. And while there can be some benefits to receiving them, there can be consequences if you take too many of them.But how can you manage expectations when your prospect offers up trade instead of cash
They say it takes 7-10 touchpoints to close a prospect on average. But lately, it seems like follow-ups have fallen flat in sales strategy.So how can you tweak your strategy to make sure your follow-ups don't make you feel like a pest?In this e
Whether it is on ideals or outcomes, our sponsors must be aligned with our team and fanbase before we sign them.But what happens if we find misalignments for a prospect? What if it is a huge deal financially for our team?In this episode of The
Knowing your sponsor's goals for the partnership is the first and most vital part of the prospecting process.But what if the goals they express are all qualitative? What if all quantitative? How do we ensure we are focusing on the right things
Gaming & casino sponsorship is one of the fastest-growing verticals in our industry.But what do they look for when it comes to sponsoring sports properties?In this episode, we dive in with gaming industry vet Jose Garcia to peel back the curtai
You have a list full of potential sponsors and brands. You're excited to get started reaching out...but then it hits you.You don't know who the right person to reach out to is. How can you make sure you are contacting the right person to say ye
If you're in the sponsorship industry, you've been there. The season is fast approaching and you have that outfield sign unsold.So what's the game plan to get value from it?This week, we dive into a game plan on how to manage your unsold invent
Being efficient and effective in your off-season sales prospecting is a foundation for hitting your goals in sports sponsorship. A bad plan or execution can leave you with missed revenue.So how can you make sure that you are spending your time
You've done the work, made the calls, and got your first meeting with a prospect in sponsorship.But how can you make sure that the initial pitch meeting leads to a close?On this episode of The Inches Podcast, we dive into a winning structure fo
As sports teams, making sure we understand the viewing and consuming habits of the next generation of sports fans is vital.The only way we can understand is by creating a dialogue with them.On this episode of The Inches Podcast, we dive in with
How the heck do I evaluate my sponsorship assets? What are they worth? Am I charging too much? Not enough?Thankfully, we have the perfect person to answer those questions as a guest this week. Joe Casey, Senior Director, Analytics, Research, &
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