The New Startup: Building Mister Bermuda
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The New Startup: Building Mister Bermuda
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The New Startup: Building Mister Bermuda
A podcast
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Episodes of The New Startup
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Mister Bermuda is off and running. Ete and John are making changes to their initial marketing and production plans as they realize who their clients are going to be (hint: they're not who they expected), and what kind of services and programs t
Now presenting, for the first time in this podcasts’ history, co-owner, Ete’s partner, John “The Operations Guy” Walters. Here he is folks! As their first season begins and all their planning is being put to the test, these two co-owners sit do
Running a business means dealing with problems, all kinds of problems. From operation issues, to tech issues, to client issues, there will always be things that need to be dealt with now. But there are internal problems too, interpersonal issue
You've failed. You're letting everyone down. You can't do this. You can't fix this. Any of this sound familiar? Welcome to the inside of Ete's brain, and well, the inside of everyone's brain at some point. The thoughts and stories our heads mak
When expecting really great results overnight, it's impossible not to be disappointed. You know this. We all know this. But you can't help hoping for and anticipating unheard of sales after a ridiculously short amount of time. It's a pretty hum
Well, here we are. The forces of nature are no longer working against us (see episode 16), we've put in the work, and checked everything methodically and relentlessly. Mister Bermuda has made its debut with the soft launch. it's time to sit bac
Did we convince you that mailers can be a viable way to get customers (see episode 16)? Well, sending out your advertisements via EDDM (Every Door Direct Mail through USPS) can save you a ton on your advertising budget. Prepping your mailers co
We've talked a lot about digital marketing on this show, and rightly so. As far as marketing and advertising go right now, digital is where it's at. So is print advertising irrelevant, dead even? Many small business owners often claim that prin
You know the unbelievably terrible storm in that left much of TX without power and heat and other necessities of life? Yeah, that was the week of our soft launch. Now people truly suffered during that storm and its aftermath, and we'd never wan
It's been a weeks-long, non-stop grind for Ete and John, and in all honesty, it's been wearing them down. A new phase will begin when the soft launch drops next week, so the end of this part of Mister Bermuda's creation is in sight. The websit
One of the most exciting things about Mister Bermuda is that it's essentially a new product. Yes, lawn care companies are a dime a dozen, and yes, they all do essentially the same thing. But John and Ete are taking a new tack in only servicing
They've been working on this forever. They have the idea worked out in their heads and on paper. But when they actually try to vocalize their message, when it's time to explain it and get ready to sell it to customers, it's a "disaster." They r
He's made it! Ete is finally in Austin, TX! It's been a long 6-month slog and there's so, so, SO much still to. But things are really happening now. John and Ete are taking to the streets to actually see their target neighborhoods. But apparent
Ete needs to get to Austin. It's the home of Misterbermuda so he should at least see it before the company launches in about a month. There's a ton of work still to do and while video chats and emails and phone calls have let them communicate w
You want to get clients? You need to start marketing. And to market effectively, you need a plan. You can't just put some ads on whatever platform all haphazard like. You need an organized, systematic strategy. What does that look like? What's
Do you want to build a business? You know you need a website. But you also need to make sure that website is seen, and utilized by potential clients. Ete is the first to admit that he is not an SEO expert. What he does have, though, is SEO know
Misterbermuda.com version 1.0 is live and ready to generate some business. Your website doesn't just announce to the world that your business exists, and that you are legit because you have a phone number and, well, a website. That website has
John and Ete are best buds. They've been friends for decades and they consider each other family. Now that they're going into business together, they need to create a partnership agreement. But they're doing the thing everyone knows you should
Okay, "rumble" may be a bit strong, but we have come across our first real interpersonal hiccup in Mister Bermuda's startup story. Ete's in Utah. John's in Texas. Both have families and run other businesses. As always, effective communication i
We're just rolling right along, crankin' out a brand new company. Mister Bermuda is shaping up from nothing to...something. Not a full-on business yet, but we're well on our way. In this episode Ete dives into some stuff that he's learned at le
They say every business needs a "brand identity." What exactly is a "brand identity" and how the heck do you create one? You need a logo. You just pick out some clipart and slap it on your website and some t-shirts, right? Um, no. This stuff is
So there are a few schools of thought on the importance of a businesses' name, but it's something that's definitely going to need some serious thought. Ete and John kicked around some ideas, and when John mentioned "Mister Bermuda" as an option
Welcome to The New Startup: Building Mister Bermuda! Come along for the ride as two guys start up a brand new business from scratch. They've got experience in their field, but going into business as partners? That's a whole other thing. There w
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